Marketing Strategy In Digital Era

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Marketing Strategy In The Digital Age Applying Kotler S Strategies To Digital Marketing

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Author : Milton Kotler
language : en
Publisher: World Scientific
Release Date : 2020-08-26

Marketing Strategy In The Digital Age Applying Kotler S Strategies To Digital Marketing written by Milton Kotler and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-26 with Business & Economics categories.

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

Contemporary Marketing Mix For The Digital Era

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Author : Nik Tehrani
language : en
Publisher:
Release Date : 2008-10-02

Contemporary Marketing Mix For The Digital Era written by Nik Tehrani and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-02 with Business & Economics categories.

Effective marketing is necessary for the success of a product, service, or business and with the pervasive and every increasing use of the Internet by the target markets all marketers need to include the Internet in their marketing plan. Dr. Nik Tehrani explains the importance of e-Marketing and presents the relationship of e-Marketing to e-Business. The exponential growth of e-Commerce has changed the face of retail and service marketing. To remain competitive in the marketplace all marketers must include the virtual world of marketing in their plans, thus helping sellers develop various marketing strategies. Marketers are the sellers' tool and Contemporary Marketing Mix for the Digital Era is the tool for successful marketers. Traditionally, the marketing strategy consists of the 4 Ps: Product, Price, Place, and Promotion. However, to develop a contemporary marketing strategy which includes the virtual world, other components need to be looked into. Dr. Tehrani illustrates the 11 Ps required for a successful e-Marketing strategy. The 11 Ps of e-Marketing strategy are an expansion upon the main 4 Ps. The reader is adeptly shown how People, Partnership, Productivity, Personalization, Physical Image, Protocol, and Privacy are elements of contemporary marketing. This book, illustrated with practical examples and case studies, summarizes these 11 Ps, explores the internal and external customers of all sellers, products both tangible and intangible that are offered by the sellers, the partnerships that help the sellers maintain a steady flow of products, and the pricing structure of e-Products. Making intangible products tangible, the methods required to push products, as well as the change of personalized services adapted to the Internet are covered; all in order to help marketers learn what is required by the sellers to sell their products effectively. This book additionally includes a comprehensive look at e-Business privacy issues and laws, as well as respect and maintenance of international protocols. This book is written for the marketing professionals, industry practitioners, academicians, and students alike so they may hone their marketing skills and keep up with the latest trends in the marketing filed. Dr. Tehrani addresses the changing marketing environment and the way to effectively change marketing strategies to meet the needs of conventional marketing by changing, and expanding marketing strategies.

Digital Transformation In The Cultural Heritage Sector

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Author : Tiziana Russo Spena
language : en
Publisher: Springer Nature
Release Date : 2021-03-25

Digital Transformation In The Cultural Heritage Sector written by Tiziana Russo Spena and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-25 with Business & Economics categories.

This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.

New Way Modern Marketing

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Author : Amaury Capdeville Chapuzet
language : en
Publisher: BookRix
Release Date : 2021-07-03

New Way Modern Marketing written by Amaury Capdeville Chapuzet and has been published by BookRix this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-03 with Business & Economics categories.

This book discusses strategy and understanding of marketing, marketing communications, and digital marketing. In understanding marketing in today's digital era, it is only natural that the marketing of a business can utilize the internet as a marketing medium. Not only promotional media but marketing as a whole, including maintaining and caring for consumer loyalty. So this book discusses 3 things about the substance of marketing in the digital era, namely: Marketing Digital Marketing Marketing Communication This book teaches how to understand marketing in a true sense not just to increase sales but how to develop loyalty and build a massive and widespread positioning of a product or business using the internet. We hope that this book will provide readers with practical knowledge to develop more effective business marketing and increase competitiveness in today's digital era.

Marketing

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Author : Azhar Ul Haque Sario
language : en
Publisher: Independently Published
Release Date : 2023-06-27

Marketing written by Azhar Ul Haque Sario and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-27 with categories.

In today's highly competitive business world, the success of a company greatly depends on its ability to attract and retain customers. This comprehensive guide to marketing will equip you with all the knowledge and tools necessary to excel in the ever-evolving digital era. With a focus on customer orientation, the marketing concept, and practical strategies, this book is an essential resource for entrepreneurs, business owners, and marketing professionals. Current Competitive Business World: Stay ahead of the competition by understanding the current business landscape and the role of marketing in ensuring success. Changing Function in Digital Era: Discover how the digital era has transformed marketing and the importance of adapting to these changes. Grasping the Marketing Concept: Learn the fundamentals of marketing and how they apply to your business. The Emphasis on Customer Orientation: Understand the importance of putting customers at the center of your marketing efforts and strategies. The Marketing Setting: Gain insight into the various factors that shape the marketing environment and how they impact your business. Examining the Marketing Context: Analyze the broader context in which your marketing strategies will operate, including cultural, social, and economic factors. Market Research: Learn how to conduct effective market research to better understand your customers and competitors. Consumer Behavior and Targeting: Discover the factors that influence consumer behavior and how to target your marketing efforts accordingly. Market Segmentation: Learn the importance of dividing your market into segments based on shared characteristics and needs. Target Marketing and Positioning: Understand how to effectively target and position your products and services to appeal to your target audience. Creating the Marketing Mix: Master the four Ps of marketing (product, price, place, and promotion) to create a winning marketing strategy. Pricing Strategy: Develop pricing strategies that maximize profits while maintaining customer satisfaction. Distribution Strategy: Ensure that your products and services reach your target customers through efficient distribution channels. Promotion Strategy: Learn how to create effective promotional campaigns that generate interest and drive sales. Digital Marketing and Social Media: Harness the power of digital marketing and social media platforms to engage customers and grow your business. Social Media Marketing: Develop a successful social media marketing strategy that fosters customer engagement and brand loyalty. Evaluating and Managing Marketing Performance: Learn how to assess the effectiveness of your marketing efforts and make data-driven decisions to improve performance. Upcoming Trends and Challenges in Marketing: Stay ahead of the curve by anticipating and preparing for future trends and challenges in the marketing landscape. Whether you're an experienced marketing professional or a newcomer to the field, "Marketing: Mastering the Art of Winning Customers in the Digital Era" will provide you with the knowledge, skills, and strategies you need to thrive in today's fast-paced, digitally-driven business world.

Marketing Strategy In Digital Era

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Author : Juliana
language : id
Publisher: Penerbit NEM
Release Date : 2020-09-30

Marketing Strategy In Digital Era written by Juliana and has been published by Penerbit NEM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-30 with Business & Economics categories.

Buku Berjudul Marketing Strategy in Digital Era ini mengulas secara rinci mengenai digital marketing, strategi promosi, strategi komunikasi, strategi international marketing, dan bagaimana menghadapi tantangan dan solusi di era digital masa kini. Pesatnya perkembangan teknologi perangkat lunak mengharuskan praktisi komputer untuk menguasai teknologi informasi, terutama bisnis baru di dunia yang memasuki era digital. Salah satu teknologi informasi paling populer saat ini adalah bisnis berbasis web/internet yaitu pemasaran digital. Digital marketing telah lama berkembang dalam lingkup internasional, sebagai salah satu metode pemasaran alternatif dari suatu produk atau layanan, digital marketing akan mengubah kegiatan pemasaran dan memangkas biaya operasional untuk kegiatan komersial. Buku ini dimulai mengeksplorasi mengenai digital marketing yang berkembang saat ini. Dengan demikian, buku ini cocok dijadikan buku referensi untuk mata kuliah pemasaran digital dan marketing management. Mahasiswa serta akademisi dan masyarakat yang ingin atau sedang belajar digital marketing, buku ini sangat cocok sebagai bahan referensi dan rujukan, praktisi dan pemerhati pemasaran juga dapat menggunakan buku ini sebagai referensi dan rujukan tentang perspektif dan marketing strategy in digital era.

Customer Relationship Management Strategies In The Digital Era

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Author : Nas?r, Süphan
language : en
Publisher: IGI Global
Release Date : 2015-03-31

Customer Relationship Management Strategies In The Digital Era written by Nas?r, Süphan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-31 with Business & Economics categories.

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Breaking Down Language And Cultural Barriers Through Contemporary Global Marketing Strategies

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Author : Khosrow-Pour, D.B.A., Mehdi
language : en
Publisher: IGI Global
Release Date : 2019-06-14

Breaking Down Language And Cultural Barriers Through Contemporary Global Marketing Strategies written by Khosrow-Pour, D.B.A., Mehdi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-14 with Business & Economics categories.

One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.

Advanced Digital Marketing Strategies In A Data Driven Era

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Author : Saura, Jose Ramon
language : en
Publisher: IGI Global
Release Date : 2021-06-25

Advanced Digital Marketing Strategies In A Data Driven Era written by Saura, Jose Ramon and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

New Brand Strategies In The Digital Era The Evolution Of Consumers Behaviour And Its Influence On Traditional Brand Management

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Author : Alena Horch
language : en
Publisher: GRIN Verlag
Release Date : 2020-04-22

New Brand Strategies In The Digital Era The Evolution Of Consumers Behaviour And Its Influence On Traditional Brand Management written by Alena Horch and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-22 with Business & Economics categories.

Brands are essential for a company. Hence, they need to be carefully developed and managed. During the last years globalisation and digitalisation have introduced many new channels for companies to connect with their customers. How has consumers' purchasing decision-making process changed in the digital era? How do consumers connect and engage with brands in the changing landscape of the digital age? How can customer loyalty be improved through digital channels? Alena Horch investigates how consumer’s behaviour changed due to digitalisation and how these changes affect traditional brand management. She focusses on the new decision-making process and on the factors that improve customer loyalty. Her book addresses CEOs and marketing managers. Keywords: - digitalisation; - digital marketing tools; - decision-making process; - Corporate Website; - Search Engine Optimization; - E-Mail marketing