Marketing Telecommunications Services
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Customer Centered Telecommunications Services Marketing
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Author : Karen G. Strouse
language : en
Publisher: Artech House Publishers
Release Date : 2004-01-01
Customer Centered Telecommunications Services Marketing written by Karen G. Strouse and has been published by Artech House Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-01 with Business & Economics categories.
"Offering a strategy based on customer-centered marketing, this resource helps professionals assess their company's market potential and target desirable segments successfully. Readers gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps planners and managers become attuned to customer demand and presents a service portfolio with a high potential for success."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Marketing Telecommunications Services
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Author : Karen G. Strouse
language : en
Publisher: Artech House Publishers
Release Date : 1999
Marketing Telecommunications Services written by Karen G. Strouse and has been published by Artech House Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Competition categories.
Gain the leading-edge intelligence and insight needed to market telecommunications services successfully amidst greater competition from local exchange companies, deregulation of long-distance services, and the proliferation of wireless technology with this first-of-its-kind resource. Whether you're a novice or veteran marketing professional, you find valuable guidance in developing the most effective marketing strategies, improving market readiness, and increasing profitability in this rapidly expanding marketplace. Specifically, you get comprehensive coverage of fundamental marketing concepts, competitive intelligence and insight on the marketing activities of telecommunications carriers, descriptions of the changes caused by deregulation, and implementation instructions for marketing strategies in channel selection, entry, market segmentation, pricing, and more.
Customer Centered Telecommunications Services Marketing
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Author : Karen G. Strouse
language : en
Publisher: Artech House
Release Date : 2004
Customer Centered Telecommunications Services Marketing written by Karen G. Strouse and has been published by Artech House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.
Marketing Of Telecom Services
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Author : Katta Rama Mohana Rao
language : en
Publisher:
Release Date : 2011-04
Marketing Of Telecom Services written by Katta Rama Mohana Rao and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04 with Education categories.
Successful Business Strategies Using Telecommunications Services
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Author : Martin F. Bartholomew
language : en
Publisher: Artech House Publishers
Release Date : 1997
Successful Business Strategies Using Telecommunications Services written by Martin F. Bartholomew and has been published by Artech House Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Today's electronic global marketplace, created by 24-hour trading networks such as the Internet, presents vast possibilities for information products and significant opportunities for their service providers. Offering the first cohesive, overall perspective, this book shows service providers how to sustain a competitive proposition by adding value -- enhancing integration to make products more accessible and more user friendly to customers.
Strategies For Success In The New Telecommunications Marketplace
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Author : Karen G. Strouse
language : en
Publisher: Artech House Publishers
Release Date : 2001
Strategies For Success In The New Telecommunications Marketplace written by Karen G. Strouse and has been published by Artech House Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
In today's crowded and confusing telecom marketplace, determining the right strategic direction is the key to differentiating your company from the pack and to attracting and retaining the best customers. Here's the book that helps you do just that!
Successful Marketing Communications
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Author : Cathy Ace
language : en
Publisher: Routledge
Release Date : 2012-06-14
Successful Marketing Communications written by Cathy Ace and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-14 with Business & Economics categories.
'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers. The book is backed up by a companion website containing the most up-to-date resources and examples.
3g Marketing
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Author : Tomi T. Ahonen
language : en
Publisher: John Wiley & Sons
Release Date : 2005-07-08
3g Marketing written by Tomi T. Ahonen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-08 with Technology & Engineering categories.
Next generation wireless is not about technology, it is all about marketing.... What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book. In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability. 3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support. Aimed at the non-technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.
Market Entry Strategies Of Foreign Telecom Companies In India
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Author : Kiruba J. B. Levi
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-11-17
Market Entry Strategies Of Foreign Telecom Companies In India written by Kiruba J. B. Levi and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-17 with Business & Economics categories.
Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors. She describes the rules and regulations for telecoms in India, and examines the reasons for success and failure of the foreign telecom companies in India. She identifies the prime sectors of the Indian telecom market for investment and provides recommendations to foreign companies intending to enter the Indian telecom market.
Marketing Strategies For Mass Market Computer Communications Services
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Author : Barry Lesser
language : en
Publisher:
Release Date : 1986
Marketing Strategies For Mass Market Computer Communications Services written by Barry Lesser and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Computer service industry categories.