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Marketing That Matters The Entrepreneur S Guide To Growth And Success


Marketing That Matters The Entrepreneur S Guide To Growth And Success
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Conquer The Chaos


Conquer The Chaos
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Author : Clate Mask
language : en
Publisher: John Wiley & Sons
Release Date : 2024-02-26

Conquer The Chaos written by Clate Mask and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-26 with Business & Economics categories.


NATIONAL BESTSELLER Make your small business work for you with this expert guide on entrepreneurship In the newly revised second edition of Conquer the Chaos, celebrated author and CEO of Keap, a world-leading provider of marketing automation software for small business, Clate Mask, delivers yet another incisive and exciting roadmap to entrepreneurial success for small business owners. The book offers six non-negotiable, must-have strategies for entrepreneurs, as well as an engaging mix of stories, quotes, anecdotes, and examples that highlight businesspeople who have successfully confronted and overcome the daunting challenges that accompany self-employment. You’ll also find: A brand-new section on lifecycle automation and work, as well as work-life balance as a business owner How to avoid becoming trapped by your business and, instead, find time, money, and freedom in your entrepreneurial journey Strategies to move beyond surviving in your small business and begin growing and evolving An extraordinary take on small business ownership and entrepreneurship from someone who’s been on the frontlines of a growing company, Conquer the Chaos is a must-have resource for anyone hoping to get more money, more enjoyment, and more flexibility out of their company.



Why Startups Fail


Why Startups Fail
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Author : Tom Eisenmann
language : en
Publisher: Crown Currency
Release Date : 2021-03-30

Why Startups Fail written by Tom Eisenmann and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-30 with Business & Economics categories.


If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.



The Entrepreneur S Guide To Risk And Decisions


The Entrepreneur S Guide To Risk And Decisions
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Author : Thomas G. Pittz
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-01-02

The Entrepreneur S Guide To Risk And Decisions written by Thomas G. Pittz and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-02 with Business & Economics categories.


Becoming a successful entrepreneur is impossible without accepting risk - the question is which risk to take and at what time. This guide offers practical, no-nonsense advice for marketing and financing your business, bringing on partners and employees, and launching your business as inexpensively and aggressively as possible.



Marketing For Entrepreneurs And Smes


Marketing For Entrepreneurs And Smes
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Author : Maja Konečnik Ruzzier
language : en
Publisher: Edward Elgar Publishing
Release Date : 2013-11-29

Marketing For Entrepreneurs And Smes written by Maja Konečnik Ruzzier and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-29 with Business & Economics categories.


In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new opportunities available to entrepreneurs and SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world.



The Entrepreneur S Guide To Successful Leadership


The Entrepreneur S Guide To Successful Leadership
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Author : Dan Goldberg
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2008-10-30

The Entrepreneur S Guide To Successful Leadership written by Dan Goldberg and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-30 with Business & Economics categories.


It's one thing to come up with a good business idea, and quite another to marshal the people, money, and other resources entrepreneurs need to make the dream a successful reality. That's why most businesses fail within the first two years. The Entrepreneur's Guide to Successful Leadership helps budding moguls make it out of the toddler phase of entrepreneurship and into adolescence and adulthood with confidence. A concise and practical guide to leading smaller enterprises, the book is based on a proven, nine-step model of effective leadership developed by Dan Goldberg—the founder of the For Eyes optical chain—and entrepreneur and educator Don Martin. Step by step, readers learn what real leadership looks like and how to lead and grow the successful enterprise. Creating a vibrant business starts with understanding who you are, say the authors, and then coming up with a vision, mission, and strategy. That's the easy part. The hard part is to execute the strategy in line with your dreams, while using effective, ethical tactics to establish the business and prosper. Seasoned hands, the authors make that job easier, while helping entrepreneurs understand what makes employees tick and helping them become their productive best. The hard work not only gets easier, say the authors—it pays off as entrepreneurs watch their fledgling businesses take graceful flight. This book is a treasure chest that provides key insights and methods in the form of real-life stories, humor, strategies, techniques, exercises, checklists, templates, and other resources. Each illustrates in a unique way how good leaders achieve powerful results. Many books on leadership are gimmicky. The Entrepreneur's Guide to Successful Leadership focuses—in clear, simple, and direct terms—on the essential fundamentals, the blocking and tackling, required for business success.



The Successful Entrepreneur S Guidebook


The Successful Entrepreneur S Guidebook
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Author : Colin Barrow
language : en
Publisher: Kogan Page Publishers
Release Date : 2006

The Successful Entrepreneur S Guidebook written by Colin Barrow and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.


Exploring the characteristics of 'champion' enterprises, this guidebook helps entrepreneurs develop professionally and grow their business. It charts the problems owner-managed firms are likely to encounter and suggests ways to anticipate and resolve them.



Usbe He Professional


Usbe He Professional
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Author :
language : en
Publisher:
Release Date : 1992

Usbe He Professional written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.


USBE/HE Professional Edition is a bi-annual publication devoted to engineering, science and technology and to promoting opportunities in those fields for Black and Hispanic Americans.



Entrepreneurship


Entrepreneurship
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Author : Dafna Kariv
language : en
Publisher: Taylor & Francis
Release Date : 2011-05-03

Entrepreneurship written by Dafna Kariv and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-03 with Business & Economics categories.


Entrepreneurship means different things to different people, but the entrepreneurial personality is a critical success factor to any new business. These traits are also increasingly in great demand at established multinational corporations. This groundbreaking textbook differs from its competitors by placing an emphasis both on the core processes and practices of entrepreneurship, as well as demonstrating the impact of complex, local environments in shaping the processes of entrepreneurship. Topics include: Main processes of entrepreneurial venture creation, innovation and growth Operational steps characterizing processes of entrepreneurship Establishing and realizing entrepreneurial ventures Core processes and practices of entrepreneurship With case studies and interviews with entrepreneurs from across the globe, Entrepreneurship's international approach makes it stand out from other titles, providing students and practitioners alike with a unique perspective on this subject. A companion website featuring: a lecturer's guide, with extra assignments and links to videos, PowerPoint slides for teaching uses and a questionnaire with detailed feedback for students, is available at: http://cw.routledge.com/textbooks/9780415561204.



The Entrepreneur S Information Sourcebook


The Entrepreneur S Information Sourcebook
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Author : Susan C. Awe
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2012-01-16

The Entrepreneur S Information Sourcebook written by Susan C. Awe and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-16 with Language Arts & Disciplines categories.


For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small business—and in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.



The Complete Do It Yourself Guide To Business Plans


The Complete Do It Yourself Guide To Business Plans
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Author : Delvin R. Chatterson
language : en
Publisher: AuthorHouse
Release Date : 2014-03-13

The Complete Do It Yourself Guide To Business Plans written by Delvin R. Chatterson and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-13 with Reference categories.


The COMPLETE DO-IT-YOURSELF GUIDE to BUSINESS PLANS Do-It-Yourself Business Plan? Yes you can! This comprehensive Guide provides all the tools, tips and techniques you need, including Real-life case studies, Sample Business Plans and Financial Templates. In the Guide you will learn valuable insights from Uncle Ralphs thirty years of experience as an entrepreneur, executive and consultant to entrepreneurs. Learn what to say and what not to say in your Business Plan. How to present it to different sources of financing. How to test feasibility and calculate your break-even sales. Learn how to evaluate whether you have what it takes before you start. And learn how to Avoid the Seven Biggest Mistakes that most entrepreneurs make. It will be easier to prepare your Business Plan and it will deliver better results.