Marketing For Entrepreneurs And Smes
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Marketing For Entrepreneurs And Smes
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Author : Maja Konečnik Ruzzier
language : en
Publisher: Edward Elgar Publishing
Release Date : 2013-11-29
Marketing For Entrepreneurs And Smes written by Maja Konečnik Ruzzier and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-29 with Business & Economics categories.
In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new opportunities available to entrepreneurs and SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world.
Entrepreneurship Marketing
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Author : Sonny Nwankwo
language : en
Publisher: Routledge
Release Date : 2010-12-02
Entrepreneurship Marketing written by Sonny Nwankwo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-02 with Business & Economics categories.
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.
Marketing And Entrepreneurship In Smes
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Author : D. Carson
language : en
Publisher:
Release Date : 1995
Marketing And Entrepreneurship In Smes written by D. Carson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
Marketing For Entrepreneurs And Smes
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Author : Ashish Chandra
language : en
Publisher:
Release Date : 2017
Marketing For Entrepreneurs And Smes written by Ashish Chandra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Marketing For Entrepreneurs
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Author : Frederick G. Crane
language : en
Publisher: SAGE
Release Date : 2009-09-16
Marketing For Entrepreneurs written by Frederick G. Crane and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-16 with Business & Economics categories.
One of the primary reasons most often cited for the failure of a new venture is the entrepreneur's inability to identity and exploit the `right idea'. This is directly connected to the concepts and principles of marketing, specifically: knowing what to produce and knowing what not to produce. Additionally, even if the entrepreneur has the right idea, many experts cite weak marketing efforts (marketing execution) as another reason for venture failure. Marketing for Entrepreneurs moves beyond the classic 4Ps and demonstrates the application of marketing in an entrepreneurial context. Traditional marketing texts are incapable of addressing marketing concepts directly applicable to the entrepreneur's unique situation. Furthermore, general entrepreneurship books are also not applicable because they tend to focus on management teams or the development of business plans while failing to address critical marketing dimensions.
Marketing And Entrepreneurship In Smes
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Author : D. Carson
language : en
Publisher:
Release Date : 1995
Marketing And Entrepreneurship In Smes written by D. Carson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
Entrepreneurial Marketing For Smes
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Author : Luca Cacciolatti
language : en
Publisher: Springer
Release Date : 2015-10-26
Entrepreneurial Marketing For Smes written by Luca Cacciolatti and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-26 with Business & Economics categories.
Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.
Entrepreneurial Marketing
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Author : Ian Chaston
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-05
Entrepreneurial Marketing written by Ian Chaston and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-05 with Business & Economics categories.
Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms, but this textbook also considers major international companies, analysing their sustained growth and financial success in an increasingly difficult consumer environment. Written by a highly experienced instructor and researcher in the field, this will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate, postgraduate and MBA levels. It will also be valuable for students taking courses on marketing, entrepreneurship and management strategy. New to this Edition: - Revised and updated throughout to take into account new developments in the field - Includes up-to-date and innovative coverage of the public sector, digital marketing and social media
Marketing And Entrepreneurship In Smes
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Author : David Carson
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 1995
Marketing And Entrepreneurship In Smes written by David Carson and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established marketing theories as a foundation of the text.
Creative Marketing For Smes
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Author : Ian Fillis
language : en
Publisher: ICFAI Books
Release Date : 2005-05-07
Creative Marketing For Smes written by Ian Fillis and has been published by ICFAI Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-07 with Creative ability in business categories.
Globalisation and the increasing impact of technology mean more opportunities for the organisation than ever before. Today creativity is seen throughout the world as an important driver of competitive advantage across a range of industry sectors, from mul