Entrepreneurial Marketing For Smes
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Entrepreneurship Marketing
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Author : Sonny Nwankwo
language : en
Publisher: Routledge
Release Date : 2010-12-02
Entrepreneurship Marketing written by Sonny Nwankwo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-02 with Business & Economics categories.
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.
Entrepreneurial Marketing For Smes
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Author : Luca Cacciolatti
language : en
Publisher: Springer
Release Date : 2015-10-26
Entrepreneurial Marketing For Smes written by Luca Cacciolatti and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-26 with Business & Economics categories.
Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.
Entrepreneurial Marketing
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Author : Zubin Sethna
language : en
Publisher: Emerald Group Publishing
Release Date : 2013-07-05
Entrepreneurial Marketing written by Zubin Sethna and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-05 with Business & Economics categories.
Entrepreneurial Marketing
Entrepreneurial Marketing
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Author : Björn Bjerke
language : en
Publisher: Edward Elgar Publishing
Release Date : 2002
Entrepreneurial Marketing written by Björn Bjerke and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Entrepreneurship categories.
Defining marketing and entrepreneurship as fundamental orientations for firms to conduct business, Bjerke (entrepreneurship and small business, Stockholm U., Sweden) and Hultman (marketing, Orebro U., Sweden) argue that a strong relationship to business performance can be found in a combination of the two orientations. They further contend that small business growth requires a qualitatively different approach to marketing (rather than a simpler one) than that of large firms. They explore these differences, focusing on issues such as entrepreneurial flexibility, rapid response times, customer/market immersion, intense target market focus, and cash-flow sensitivity. Annotation copyrighted by Book News, Inc., Portland, OR
Marketing For Entrepreneurs And Smes
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Author : Maja Konecnik Ruzzier
language : en
Publisher: Edward Elgar Pub
Release Date : 2013
Marketing For Entrepreneurs And Smes written by Maja Konecnik Ruzzier and has been published by Edward Elgar Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
'A timely text, which presents key marketing concepts, frameworks, and tools in an easy-to-follow manner. the case vignettes, drawn from contemporary marketing practices of entrepreneurial companies around the world, provide nice illustrations of the issues discussed in the chapters. the book is an appropriate anchor text for courses in marketing, entrepreneurship, and small business management, and a great reference for practitioners.' - Tatiana Manolova, Bentley University, US
Entrepreneurial Marketing
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Author : Ian Chaston
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-05
Entrepreneurial Marketing written by Ian Chaston and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-05 with Business & Economics categories.
Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms, but this textbook also considers major international companies, analysing their sustained growth and financial success in an increasingly difficult consumer environment. Written by a highly experienced instructor and researcher in the field, this will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate, postgraduate and MBA levels. It will also be valuable for students taking courses on marketing, entrepreneurship and management strategy. New to this Edition: - Revised and updated throughout to take into account new developments in the field - Includes up-to-date and innovative coverage of the public sector, digital marketing and social media
Entrepreneurial Marketing
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Author : Bjö Bjerke
language : en
Publisher: Edward Elgar Publishing
Release Date : 2004-01-01
Entrepreneurial Marketing written by Bjö Bjerke and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-01 with Business & Economics categories.
Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.
Enterprise Development In Smes And Entrepreneurial Firms Dynamic Processes
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Author : Ndubisi, Nelson Oly
language : en
Publisher: IGI Global
Release Date : 2013-02-28
Enterprise Development In Smes And Entrepreneurial Firms Dynamic Processes written by Ndubisi, Nelson Oly and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-28 with Business & Economics categories.
In order to increase the economic opportunities available, enterprise development plays a crucial role in the progression of socio-economic development for small and medium enterprises. Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes explores the process of enterprise development and its reconstruction of entrepreneurial identities, critical competencies as well as market turnaround for SMEs. This book aims to be a critical resource in the understanding of enterprise strategies adopted and lessons learned for management development. It is a successful resource for students, researchers and professionals interested in the growth SMEs.
Marketing For Entrepreneurs And Smes
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Author : Maja Konecnik Ruzzier
language : en
Publisher:
Release Date : 2013
Marketing For Entrepreneurs And Smes written by Maja Konecnik Ruzzier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Entrepreneurship categories.
Handbook Of Entrepreneurship And Marketing
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Author : Ian Fillis
language : en
Publisher: Edward Elgar Publishing
Release Date : 2020-07-31
Handbook Of Entrepreneurship And Marketing written by Ian Fillis and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-31 with Business & Economics categories.
This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.