Marketing To Moms
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Marketing To Moms
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Author : Maria T. Bailey
language : en
Publisher: Prima Lifestyles
Release Date : 2002
Marketing To Moms written by Maria T. Bailey and has been published by Prima Lifestyles this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Bailey examines the viable idea that moms are a separate and distinct group that responds to different stimuli. This book uncovers the critical components necessary for eliciting the desired response from marketing to moms and explains how to gain tangible results.
Tuning Into Mom
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Author : Michal Clements
language : en
Publisher: Purdue University Press
Release Date : 2011-10-15
Tuning Into Mom written by Michal Clements and has been published by Purdue University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-15 with Business & Economics categories.
American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the "American Mom" market, examining the effect of age of the eldest child on women's values and attitudes to food, exercise, education, health, technology, and fashion. The authors examine the mom's influence on (or control of) the purchasing habits of children of all ages; from infants and toddlers to young adults. In doing so, it brings focus to the frequently-overlooked purchase influence of moms on teenagers. The authors combine large scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. The authors also draw on decades of real-world experience to combine their research with implementable examples of best practice. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.
Mlm For Mom
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Author : Amy Starr Allen
language : en
Publisher: BalboaPress
Release Date : 2011-10-20
Mlm For Mom written by Amy Starr Allen and has been published by BalboaPress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-20 with Business & Economics categories.
This book provides an education about the many reasons that the Network Marketing Industry is a perfect fit for mothers, and the benefits this industry provides for mothers and families. It also walks the reader through the steps of finding the right company, and it is a great educational tool for mothers as well as anyone in the Network Marketing Industry who is sharing their business with mothers. Four chapters in the book have been contributed by four other successful mothers in the Network Marketing Industry: Nicole S. Cooper "As a mother were faced with all kinds of challenges, and when we get around our network marketing community, its like a breath of fresh air." TheMailboxMoneyBlog.com Chante Epps- McDonald "This industry and being an entrepreneur and just Network Marketing in general is helping me to develop into everything that I know Im supposed to be." ChanteEpps.com Cindy Lapp "This business is a total no-brainer for moms." BalanceYourBodyForLife.com Ali Alvarez "One day you wake up and you have built a whole new life of freedom for yourself and your family." PhoneOnFire.com
Millennial Moms 202 Facts Marketers Need To Know To Build Brands And Drive Sales
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Author : Maria T. Bailey
language : en
Publisher: Wyatt-MacKenzie Publishing
Release Date : 2015-09-01
Millennial Moms 202 Facts Marketers Need To Know To Build Brands And Drive Sales written by Maria T. Bailey and has been published by Wyatt-MacKenzie Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-01 with Business & Economics categories.
How are Millennial Moms - the largest cohort in U.S. history - different from other generations? How can you effectively engage with them on their unique terms, and tap into their annual combined spending power of $750 billion? Earning their business is a snap, tap, or click away thanks to this concise, user-friendly compendium of insights and recommendations by Maria Bailey, internationally known marketing expert.
Marketing To Mom
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Author : Derek Hassay
language : en
Publisher:
Release Date : 2014-07-16
Marketing To Mom written by Derek Hassay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-16 with categories.
Estimates suggest that the 83 million U.S. moms spend more than $2.1 trillion each year while controlling most household purchasing (Goldman 2010 Colloquy) making M.O.M (the Mother Of all Market segments) - the single most important market segment to ALL consumer marketers! However, the importance of moms to the direct selling industry is significantly magnified because they are both the primary buyer AND seller of the industry's products and services. Therefore, this book is for those interested in building a bigger, more sustainable and more profitable direct selling business. Therefore this book will be valuable to any direct selling executive or sales professional looking for an introductory or refresher course on Marketing to Moms. For these readers this book offers tips, tools and techniques to assist direct sellers in the attraction, retention and development of moms as consumers and distributors.
Marketing To The New Super Consumer
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Author : Timothy J. Coffey
language : en
Publisher: Paramount Market Publishing
Release Date : 2006
Marketing To The New Super Consumer written by Timothy J. Coffey and has been published by Paramount Market Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Trillion Dollar Moms
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Author : Maria Bailey
language : en
Publisher: Kaplan Publishing
Release Date : 2005-03-01
Trillion Dollar Moms written by Maria Bailey and has been published by Kaplan Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-01 with Business & Economics categories.
Mothers are the most powerful consumers in the United States today. But to obtain a portion of the $17 trillion+ spent by moms, authors Maria Bailey and Bonnie Ulman say marketers must recognize the power of mothers, appreciate the time they put into selecting a product, and understand what it means to be a mom today. It’s a far cry from years past. Recent Census results indicate that the mom market has dramatically changed. In Trillion-Dollar Moms, Bailey and Ulman provide background information and analysis of today’s multigenerational moms, revealing original research findings on how the differences between them affect purchasing behavior. Drawing on proprietary research, their experiential insights, and case studies of successful marketing initiatives, the pair will empower you to secure the spending of moms with strategies and tactics that include: •Initiating publicity campaigns that resonate with mothers •Developing powerful sampling programs with doctors and pediatricians •Creating advertising campaigns with relevant messaging •Hosting special events that appeal to the mom market •Launching flex-time programs for working mothers •Incorporating women business owners into your vendor list •Designing Web sites with time-saving features for busy moms There’s no doubt that mothers spend money. And with Trillion-Dollar Moms, you’ll have everything you need to act on and capture your share of this lucrative market.
Power Moms
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Author : Maria T. Bailey
language : en
Publisher:
Release Date : 2011-05-01
Power Moms written by Maria T. Bailey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-01 with Business & Economics categories.
Word of Mom is the most powerful form of marketing for brands who want to connect with the $2.4 trillion Mom Market. The Power Moms-influential mothers who help spread the word about products and services-build brands and boast sales. Learn how to identify and engage this powerful group of consumers... Examine how the sphere of influence of today's mom maven is transcending from virtual world to cyberspace and back Engage moms who will drive sales to your bottom line by creating a buzz online and offline Hear first-hand from over 300 Power Moms on their rules of engagement with brands and how they spread the word about products they love Empower yourself with access to the most influential moms in the US and around the globe with the directory of Power Moms REVIEWS "Thanks to Maria, I have built one of the fastest growing franchises based on her teachings!"- Lisa Druxman, Founder and CEO of Stroller Strides Franchise "Maria's creativity for engaging moms is passionate, instant, and real." - Steven Betesh, President, Baby Brezza Enterprises "For over a decade, Maria has been a trailblazer in the Mom Market and has empowered businesses who want to build sales and great Mom brands." - Liz Lange, Fashion Designer and Shopafrolic.com Founder THE AUTHOR For more than a decade, Maria Bailey has educated CEOs, CMOs and Industry leaders on the consumer behaviors of mothers. She is internationally known for her insights, books, and award-winning marketing program which engage and connect brands with moms. She was the first to quantify the trillion dollar spending power of U.S. Moms. She is the CEO of BSM Media, a marketing and media company specializing in the mom market. Over 8 million moms a month are entertained and informed by Maria via blogs, vlogs, podcasts, radio, Facebook, Twitter and magazines. Maria has been featured in Business Week, USA Today, New York Times, BrandWeek and The Wall Street Journal. She has appeared on CNN, CNBC and The Today Show. To contact her visit www.marketingtomoms.com or www.bsmmedia.com or follower her on Twitter @MomTalkRadio.
Mom 3 0
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Author : Maria T. Bailey
language : en
Publisher: Wyatt-MacKenzie Publishing
Release Date : 2008
Mom 3 0 written by Maria T. Bailey and has been published by Wyatt-MacKenzie Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Internet marketing categories.
Internationally recognized marketing trend specialist Maria Bailey's cutting edge information on marketing to today's mothers with tomorrow's technology.
Marketing To Women Around The World
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Author : Rena Bartos
language : en
Publisher: Harvard Business Review Press
Release Date : 1989
Marketing To Women Around The World written by Rena Bartos and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
Discusses the quiet revolution, the surge of women into the work force which has transformed the consumer marketplace. Describes in detail how demographics and attitudes among women affect their behavior affect their behavior in the marketplace as consumers.