Marketing To Win
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Make My Marketing Work
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Author : Paul Keetch
language : en
Publisher: Morgan James Publishing
Release Date : 2010-08-10
Make My Marketing Work written by Paul Keetch and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-10 with Business & Economics categories.
Have you "built a better mousetrap" but are finding the world just isn’t beating a path to your door? Do you have a product or service that people genuinely would want to buy from you… if only they knew it existed? With advertisements bombarding your prospective customers from every direction, at all hours of the day, it’s no longer enough to shout your message from the rooftops and expect that the right people will take notice. Instead, you need to craft a powerful marketing strategy and develop a tactical marketing plan that will reach the right people, in the right place, with the right message… at the right time. "Make My Marketing Work" is a blueprint, a map, a GPS device for your business that will help you navigate the often treacherous road to success. With it, you’ll learn the fundamentals of strategic marketing as you develop a strategy for your own business. Then you’ll discover how to tactically apply your strategy in the real world so you can win more customers and make more money. If you’re ready to Make YOUR Marketing Work, let’s get started…
Marketing To Win
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Author : Satish Mehta
language : en
Publisher:
Release Date : 2007
Marketing To Win written by Satish Mehta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Consumer behavior categories.
Marketing to Win: Designs and Campaigns to Achieve Market Dominance focuses on what it takes to practice real-time marketing and manage unpredictable events .This book, explains assessing battle scenes, developing action plans, building and deployi.
Marketing To Win
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Author : Jacqueline Biggs
language : en
Publisher: Rethink Press
Release Date : 2013-01-21
Marketing To Win written by Jacqueline Biggs and has been published by Rethink Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-21 with Business & Economics categories.
This book will save you time, money and effort Consider it a shortcut that will help you to avoid the costly mistakes that are an unfortunate rite of passage for most start-ups and small companies with little or no marketing experience. Jacqueline applies big brand thinking to small business and has created toolsets, strategies and insider tips that are proven to get the most out of your marketing budget.
Win Win Marketing
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Author : Amy Foxwell
language : en
Publisher: Amy Foxwell
Release Date : 2011-06-09
Win Win Marketing written by Amy Foxwell and has been published by Amy Foxwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-09 with Business & Economics categories.
"This is a terrific practical guide. You will benefit from the way Amy has broken down the overwhelming subject of marketing into straightforward and easy-to-understand topics. Soon you'll be enchanting your customers like never before."-Former chief evangelist of Apple and marketing guru, Guy Kawasaki "The book is FANTASTIC - it's not so much a 'how to do marketing book' as a 'how to believe in your business and succeed' book. It's so well written and easy to read that you almost feel like you're having a chat with the author rather than being lectured at by some 'know it all.' The ideas are so simple that its almost just common sense and yet most business owners just wouldn't have the time to think of them" - Lia Banton, Small Business Consultant "A refreshing 'let's get back to basics' guide to marketing. Novices and seasoned marketers alike will benefit from these surprisingly simple and often overlooked marketing basics that can, and should, be put into place to generate solid business growth." David Eichenbaum Author of 'The Business Rules' and CEO of Eichenbaum & Associates" Marketing is a conversation and Amy's book will help you take it to a higher place." Tim Sanders, Business guru and author of Love is the Killer App and Today We Are RichTHE essential marketing guide, immediately applicable and pragmatic, the book is a collection of proven strategies that show business owners exactly how to grow their businesses. But the surprising difference to this book is the compelling combination of a marketing guide and a book on how to believe in your business and stay motivated. We all know in business it's often lonely and hard to keep focused on the end goals, and this is the perfect book to help entrepreneurs keep energy levels where they need to be in order to be as effective as possible. Think a hybrid between a bestselling a self-help guide and a step by step, key in hand marketing guide; Jack Canfield's The Success Principles meets Harry Beckwith's 'Selling the Invisible'. Entrepreneurs often suffer from isolation and a drain on their energy as they try to be jack-of-all-trades in a small or non-existent team. Their days are so filled with running their business that they often have no time to think of new ideas for growing their business or increasing profits. They are hungry not only for new ideas, but for support.Often it's not just the lack of business knowledge that hampers entrepreneurs, but difficulty in keeping motivated and believing in ones dream.This book will give business owners not only a variety of easy to implement and proven marketing activities that will build confidence, but also what isn't normally included in classic business books to help owners stay motivated and not feel so isolated.In addition individuals are becoming more and more concerned with feeling good about their business, using ethical practices and understand that in this new customer driven/customer-centric economy small businesses must establish a win-win business model and marketing system. Ideas like CRM and customer experience are bandied about, but small businesses neither understand them, nor know how to even begin to apply the ideas.Win Win Marketing will benefit all readers with its uniqueness:- combining a 'self-help' approach with down to earth practical marketing ideas- presenting a customer centric and positive way to approach marketing and business growth- easy to read and understand 'sound bites' that a time-pressed business owner can easily understand and apply- providing insider tips and resources to make the ideas immediately applicable- easy to implement, affordable and effective tips for effective advertising, using referrals, harnessing the web, getting new customers, increasing profits and more.The traditional business book lacks the human element, which is captured and spoken to in Win Win Marketing's compelling combination of a practical marketing guide and a psychological boost.
The New Marketing
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Author : Cheryl Burgess
language : en
Publisher: SAGE
Release Date : 2020-07-27
The New Marketing written by Cheryl Burgess and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-27 with Business & Economics categories.
The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.
Marketing To Win
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Author : Frank K. Sonnenberg
language : en
Publisher: HarperCollins Publishers
Release Date : 1990
Marketing To Win written by Frank K. Sonnenberg and has been published by HarperCollins Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Customer services categories.
Presents concrete strategies for generating business leadsmanaging and improving client relations, implementing cross-selling programs, and organizing internally to support the marketing and sales effort.
Unfiltered Marketing
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Author : Stephen Denny
language : en
Publisher: Red Wheel/Weiser
Release Date : 2020-11-01
Unfiltered Marketing written by Stephen Denny and has been published by Red Wheel/Weiser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-01 with Business & Economics categories.
Unfiltered Marketing's big ideas apply to business strategy, marketing, and the future of the brand/consumer relationship. It is a playbook for managers and for anyone interested in the ever-changing interaction between technology and culture. “Denny and Leinberger capture the profound truths and deep realities of leading and marketing in a rapidly evolving world of digital platforms.” —Blake Irving, former CEO of GoDaddy You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing. Drawing on four years of global research, authors Denny and Leinberger have developed a comprehensive five-step process for successfully rehumanizing the digital brand experience and gaining customer loyalty. To follow it, companies must understand that consumers are (1) seeking control in an out-of-control world; and executives must rework their brand to be (2) unscripted, (3) in-process, and (4) in-context, in order to master (5) heroic credibility (brands standing by their philosophy and values). Abiding by these rules, businesses follow in the successful footsteps of brands like Patagonia, T-Mobile, adidas, GoDaddy, and others.
Content Marketing Strategy
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Author : Rae Johnson
language : en
Publisher:
Release Date : 2020-06-06
Content Marketing Strategy written by Rae Johnson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-06 with categories.
Are you looking to build trust, improve conversions, connect with your audience, and generate leads? Learn to create meaningful, engaging, evergreen and consist content that attracts your ideal audience. The right way, at the right time. Today's consumer/client has a strong appetite for relevant [purposeful, beneficial, unique and integral] information and are more resistance to the so-called "hard sell." Our markets want content that helps them make good decisions, but they don't like being sold. Consumers are less responsive to traditional advertising and old-school sales tactics, and this is true for both B2C and B2B customers. A good content marketing strategy drives profitable customer action. This publication will provide you with the tools and steps to identify those individuals who want to do business with organizations who understand "people like me." Building trust through branded and credibility via content on social media that gives you the opportunity to demonstrate how your product or service can make a positive difference in their lives.
Win Win Restaurant Marketing Tips
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Author :
language : en
Publisher: Amy Foxwell
Release Date :
Win Win Restaurant Marketing Tips written by and has been published by Amy Foxwell this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Marketing To Win More Business
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Author : Pauline Rowson
language : en
Publisher:
Release Date : 2007-09
Marketing To Win More Business written by Pauline Rowson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09 with Marketing categories.
Shows you how to use a variety of marketing techniques both traditional and Internet based to win more business. This guide shows you: how to target your customers and prospective customers; how to use the various; promotional tools more successfully; how to make your advertising and direct mail more effective; and how to conduct e mail campaigns.