Win Win Marketing
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Win Win Marketing
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Author : Amy Foxwell
language : en
Publisher: Amy Foxwell
Release Date : 2011-06-09
Win Win Marketing written by Amy Foxwell and has been published by Amy Foxwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-09 with Business & Economics categories.
"This is a terrific practical guide. You will benefit from the way Amy has broken down the overwhelming subject of marketing into straightforward and easy-to-understand topics. Soon you'll be enchanting your customers like never before."-Former chief evangelist of Apple and marketing guru, Guy Kawasaki "The book is FANTASTIC - it's not so much a 'how to do marketing book' as a 'how to believe in your business and succeed' book. It's so well written and easy to read that you almost feel like you're having a chat with the author rather than being lectured at by some 'know it all.' The ideas are so simple that its almost just common sense and yet most business owners just wouldn't have the time to think of them" - Lia Banton, Small Business Consultant "A refreshing 'let's get back to basics' guide to marketing. Novices and seasoned marketers alike will benefit from these surprisingly simple and often overlooked marketing basics that can, and should, be put into place to generate solid business growth." David Eichenbaum Author of 'The Business Rules' and CEO of Eichenbaum & Associates" Marketing is a conversation and Amy's book will help you take it to a higher place." Tim Sanders, Business guru and author of Love is the Killer App and Today We Are RichTHE essential marketing guide, immediately applicable and pragmatic, the book is a collection of proven strategies that show business owners exactly how to grow their businesses. But the surprising difference to this book is the compelling combination of a marketing guide and a book on how to believe in your business and stay motivated. We all know in business it's often lonely and hard to keep focused on the end goals, and this is the perfect book to help entrepreneurs keep energy levels where they need to be in order to be as effective as possible. Think a hybrid between a bestselling a self-help guide and a step by step, key in hand marketing guide; Jack Canfield's The Success Principles meets Harry Beckwith's 'Selling the Invisible'. Entrepreneurs often suffer from isolation and a drain on their energy as they try to be jack-of-all-trades in a small or non-existent team. Their days are so filled with running their business that they often have no time to think of new ideas for growing their business or increasing profits. They are hungry not only for new ideas, but for support.Often it's not just the lack of business knowledge that hampers entrepreneurs, but difficulty in keeping motivated and believing in ones dream.This book will give business owners not only a variety of easy to implement and proven marketing activities that will build confidence, but also what isn't normally included in classic business books to help owners stay motivated and not feel so isolated.In addition individuals are becoming more and more concerned with feeling good about their business, using ethical practices and understand that in this new customer driven/customer-centric economy small businesses must establish a win-win business model and marketing system. Ideas like CRM and customer experience are bandied about, but small businesses neither understand them, nor know how to even begin to apply the ideas.Win Win Marketing will benefit all readers with its uniqueness:- combining a 'self-help' approach with down to earth practical marketing ideas- presenting a customer centric and positive way to approach marketing and business growth- easy to read and understand 'sound bites' that a time-pressed business owner can easily understand and apply- providing insider tips and resources to make the ideas immediately applicable- easy to implement, affordable and effective tips for effective advertising, using referrals, harnessing the web, getting new customers, increasing profits and more.The traditional business book lacks the human element, which is captured and spoken to in Win Win Marketing's compelling combination of a practical marketing guide and a psychological boost.
Quick Win Marketing
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Author : Annmarie Hanlon
language : en
Publisher:
Release Date : 2009
Quick Win Marketing written by Annmarie Hanlon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.
Suitable for entrepreneurs and business managers wanting to start, grow or revitalise a business, and companies launching new services or products in the UK or Ireland.
Win Win Restaurant Marketing Tips
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Author :
language : en
Publisher: Amy Foxwell
Release Date :
Win Win Restaurant Marketing Tips written by and has been published by Amy Foxwell this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Win Win House
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Author : Peer Brændholt
language : en
Publisher:
Release Date :
Win Win House written by Peer Brændholt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Ultimate Win Win Win
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Author : Business in the Community Staff
language : en
Publisher:
Release Date : 1999-11-01
Ultimate Win Win Win written by Business in the Community Staff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-11-01 with categories.
Quick Win Social Media Marketing
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Author : Annmarie Hanlon
language : en
Publisher:
Release Date : 2014
Quick Win Social Media Marketing written by Annmarie Hanlon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
QUICK WIN SOCIAL MEDIA MARKETING is aimed at busy marketing professionals with a traditional background, needing to gain a quick overview into social media for their business. It's also a useful primer for those starting their marketing journey with many practical tools, useful resources and templates that can be adapted. It contains the answers to the most frequently asked questions about social media - with sensible tips on how to adapt your business.
Win Win Selling 3rd Edition
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Author :
language : en
Publisher: Wilson Learning Library
Release Date : 2011-11
Win Win Selling 3rd Edition written by and has been published by Wilson Learning Library this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11 with Business & Economics categories.
The Counselor approach to sales gives both buyer and seller a win. Relating, Discovering, Advocating and Supporting stages lead the way to measurable, sustainable success.
Quick Win Digital Marketing
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Author : Annmarie Hanlon
language : en
Publisher:
Release Date : 2009
Quick Win Digital Marketing written by Annmarie Hanlon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
The second in the Quick Win series, Quick Win Digital Marketing is aimed at entrepreneurs, business managers and marketing people seeking a practical approach to digital marketing. The book is designed so that you can dip in and out for answers to your top digital marketing questions, as they arise. There are five sections to the book: Digital Essentials; Digital Toolbox; Digital Marketing; Branding Online; and Managing, Measuring and Making Money Online. In addition, using the grid in the Contents, you can search for questions and answers across a range of topics, including: blogs / microblogs; email; mobile; photo / audio / video; social media; surveys and web.
The New Marketing
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Author : Cheryl Burgess
language : en
Publisher: SAGE
Release Date : 2020-07-27
The New Marketing written by Cheryl Burgess and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-27 with Business & Economics categories.
In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
Why Customers Leave And How To Win Them Back
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Author : David Avrin
language : en
Publisher: Red Wheel/Weiser
Release Date : 2019-04-01
Why Customers Leave And How To Win Them Back written by David Avrin and has been published by Red Wheel/Weiser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-01 with Business & Economics categories.
+++ Named One of Forbes Top 10 Books Of 2019 +++ "If you have become tired of spinning your wheels and watching clients leave without warning, this book will show you how to foster genuine interactions, such as through video, rather than pursuing one-off 'wow' moments." --Forbes Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the very visible reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects. In the book, David explores and articulates the disturbing new dynamic that has arisen from easy-to-find, one-click-away, at-your-fingertips options: “We have become a world of impatient, intolerant and demanding customers, and we move on quickly if inconvenienced in any way. Don’t blame the millennials! We have seen the enemy, and it is all of us.”