Marketing To Women An Introduction
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Marketing To Women An Introduction
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Author : G. V. S. Sreedhar
language : en
Publisher:
Release Date : 2006-05-06
Marketing To Women An Introduction written by G. V. S. Sreedhar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-06 with Marketing categories.
Women now occupy a new marketing segment. In fact, women control approximately 80% of purchases made. With more and more women making a mark in professional spheres, they are more empowered and able to influence trends in buying. This book looks at the ma
Marketing To Women
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Author : Marti Barletta
language : en
Publisher: Dearborn Trade Publishing
Release Date : 2003
Marketing To Women written by Marti Barletta and has been published by Dearborn Trade Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.
Why Marketing To Women Doesn T Work
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Author : J. Darroch
language : en
Publisher: Springer
Release Date : 2014-07-05
Why Marketing To Women Doesn T Work written by J. Darroch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-05 with Business & Economics categories.
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
Marketing To Women
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Author : Martha Barletta
language : en
Publisher:
Release Date : 2003
Marketing To Women written by Martha Barletta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Marketing categories.
Marketing To Women Around The World
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Author : Rena Bartos
language : en
Publisher: Harvard Business Review Press
Release Date : 1989
Marketing To Women Around The World written by Rena Bartos and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
Discusses the quiet revolution, the surge of women into the work force which has transformed the consumer marketplace. Describes in detail how demographics and attitudes among women affect their behavior affect their behavior in the marketplace as consumers.
Marketing And Feminism
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Author : Miriam Catterall
language : en
Publisher: Routledge
Release Date : 2013-11-05
Marketing And Feminism written by Miriam Catterall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Business & Economics categories.
This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: * the dark side of female consumption * women and marketing in Socialist economies * women and advertising * ecofeminism and marketing * gender, marketing and cultural diversity * marketing, sex and sexuality. Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.
Shemarketing
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Author : Amanda Stevens
language : en
Publisher: GOKO Publishing
Release Date : 2008
Shemarketing written by Amanda Stevens and has been published by GOKO Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Marketing categories.
A step-by-step understanding of what makes women different to men and how those differences manifest themselves at the checkout. You'll find over 50 examples and case studies for television, direct mail, magazine and online. Learn fact from fiction and a proven, no-nonsense system for gear your marketing plan to harness a greater share of the growing female consumer dollar.
The Routledge Companion To Marketing And Feminism
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Author : Pauline Maclaran
language : en
Publisher: Routledge
Release Date : 2022-02-25
The Routledge Companion To Marketing And Feminism written by Pauline Maclaran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-25 with Business & Economics categories.
This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The "F" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.
Handbook Of Research On Gender And Marketing
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Author : Susan Dobscha
language : en
Publisher: Edward Elgar Publishing
Release Date : 2019
Handbook Of Research On Gender And Marketing written by Susan Dobscha and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.
An Introduction To Gender Equality Issues In The Marketing And Design Of Goods For Children
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Author : Maryann Gialanella Valiulis
language : en
Publisher:
Release Date : 2008
An Introduction To Gender Equality Issues In The Marketing And Design Of Goods For Children written by Maryann Gialanella Valiulis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Advertising and children categories.