Marketing Und Electronic Commerce

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Digital Business And Electronic Commerce

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Author : Bernd W. Wirtz
language : en
Publisher: Springer Nature
Release Date : 2021-03-28

Digital Business And Electronic Commerce written by Bernd W. Wirtz and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-28 with Business & Economics categories.

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.

Internet Marketing And Electronic Commerce

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Author : Raghav Sinha
language : en
Publisher:
Release Date : 2009-01-01

Internet Marketing And Electronic Commerce written by Raghav Sinha and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Electronic commerce categories.

Internet Marketing Und Electronic Commerce

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Author : Wolfgang Fritz
language : de
Publisher: Springer-Verlag
Release Date : 2013-07-02

Internet Marketing Und Electronic Commerce written by Wolfgang Fritz and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-02 with Business & Economics categories.

Wolfgang Fritz zeigt, wie das Internet unser herkömmliches Marketing-Verständnis verändert und wie es als neues Instrument des Marketing und des Electronic Commerce erfolgreich eingesetzt werden kann. Dabei kommen alle Aspekte des Marketing-Management zur Sprache.

Internet Marketing E Commerce

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Author : Ward A. Hanson
language : en
Publisher: South-Western College
Release Date : 2007

Internet Marketing E Commerce written by Ward A. Hanson and has been published by South-Western College this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Electronic commerce categories.

INTERNET MARKETING & E-COMMERCE emphasizes rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing. INTERNET MARKETING & E-COMMERCE shows how the Internet is creating value for customers and profits for companies, and, most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy. Reflecting the lessons of the last few years, INTERNET MARKETING & E-COMMERCE looks at Internet marketing as from the view of large companies, small business, and online startups.

Wired Marketing

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Author : Glenn Hardaker
language : en
Publisher: John Wiley & Sons
Release Date : 2001-08-08

Wired Marketing written by Glenn Hardaker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-08-08 with Business & Economics categories.

Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing-related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web. Part one of the book deepens the marketing concept, by providing an overall outline of the role and importance of Internet marketing to e-commerce. In particular the first part of the book looks at the technological-driven shift in the marketing paradigm from direct marketing towards interactive marketing on the World Wide Web. Part one also outlines the fundamental Internet based changes in both the consumer and business-to-business markets. The second part of the book broadens the marketing concept by exploring the move towards new interactive forms of marketing and changing communication processes as a consequence. It proposes, for example, in the chapter on marketing communications an e-based communications mix that illustrates the impact of new technology. This broadening of the marketing concept, by the Internet is extended further through a focus on supply chain management. Here we explore the way the Internet is changing how enterprises interact with their suppliers, partners and customers. It looks at the implications for managing the customer. The music industry is one of a number of examples used. The final part of the book is intended to provide a marketing and e-commerce "toolkit" for the Internet. Part four will provide useful web-links to marketing sites of importance, offering leading edge marketing information and useful software applications. In particular this section will provide an insight into Advanced Web based marketing technology for the Internet. Finally the book will consider approaches towards strategic Internet marketing planning with a particular focus on flexibility, speed and the customer. The style of the book is to encourage the application of practical knowledge, but it also attempts to offer in-depth understanding of the changing nature of marketing through trading by e-commerce. The main text willl be supplemented with extensive practical case examples and also various web links which illustrate that the Internet is radically altering marketing and e-commerce practices. Supplementary materials for lectures will be provided on a web site.

Internet Marketing Research Theory And Practice

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Author : Lee, Ook
language : en
Publisher: IGI Global
Release Date : 2000-07-01

Internet Marketing Research Theory And Practice written by Lee, Ook and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-07-01 with Business & Economics categories.

Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.

Digital Marketing And E Commerce

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Author : Dr. Manisha Gupta
language : en
Publisher: Book Rivers
Release Date : 2023-11-22

Digital Marketing And E Commerce written by Dr. Manisha Gupta and has been published by Book Rivers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-22 with Computers categories.

Managing E Commerce In Business

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Author : J. Botha
language : en
Publisher: Juta and Company Ltd
Release Date : 2008-02-27

Managing E Commerce In Business written by J. Botha and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-27 with Business & Economics categories.

Information and Communication Technology (ICT) is becoming indispensable in the spheres of business, government, education and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible. And its commercial aspect, e-commerce, is part of this trend. Today, no business training is complete without the inclusion of at least the basics of e-commerce. But although e-commerce has opened up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. This second edition provides guidelines for overcoming these challenges by exploring the ways in which entrepreneurs and managers should co-operate with IT experts to exploit opportunities and combat the threats imposed by new technologies.

Cross Border E Commerce Marketing And Managing

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Author : Md Rakibul Hoque
language : en
Publisher:
Release Date : 2020-09

Cross Border E Commerce Marketing And Managing written by Md Rakibul Hoque and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09 with categories.

Principles Of Internet Marketing

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Author : Ward A. Hanson
language : en
Publisher: Thomson
Release Date : 2000

Principles Of Internet Marketing written by Ward A. Hanson and has been published by Thomson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Internet marketing categories.

This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies.