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Digital Marketing And E Commerce

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Digital Marketing And E Commerce

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Author : Dr. Manisha Gupta
language : en
Publisher: Book Rivers
Release Date : 2023-11-22

Digital Marketing And E Commerce written by Dr. Manisha Gupta and has been published by Book Rivers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-22 with Computers categories.

Advances In Digital Marketing And Ecommerce

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Author : Francisco J. Martínez-López
language : en
Publisher: Springer Nature
Release Date : 2021-05-26

Advances In Digital Marketing And Ecommerce written by Francisco J. Martínez-López and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-26 with Business & Economics categories.

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

Advances In Digital Marketing And Ecommerce

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Author : Francisco J. Martínez-López
language : en
Publisher: Springer Nature
Release Date : 2020-05-06

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

E Marketing

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Author : PRABHU TL
language : en
Publisher: NestFame Creations Pvt Ltd.
Release Date :

E Marketing written by PRABHU TL and has been published by NestFame Creations Pvt Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

Embark on a transformative journey into the world of digital marketing with "Digital Mastery: Navigating E-Marketing for Modern Success." This comprehensive guide takes you deep into the realm of online marketing, unveiling strategies and insights to harness the power of digital platforms. Whether you're a marketing professional, entrepreneur, or aspiring influencer, this book is your compass to mastering the art of e-marketing. Unveiling Online Influence: Immerse yourself in the dynamic realm of e-marketing as this book provides a roadmap to understanding the intricacies of promoting and engaging audiences in the digital landscape. From leveraging social media for brand visibility to optimizing search engine strategies for online discoverability, from crafting compelling content to harnessing the potential of data analytics, this guide equips you with the tools to excel in the ever-evolving world of e-marketing. Key Topics Explored: Social Media Strategies: Discover the essentials of building a strong online presence and engaging with audiences across social platforms. Search Engine Optimization (SEO): Learn about optimizing your online content for search engines and driving organic traffic. Content Creation and Curation: Understand how to create valuable and shareable content that resonates with your target audience. Data-Driven Marketing: Explore the role of data analytics in understanding customer behavior and refining marketing strategies. Influencer Marketing: Navigate the world of influencer collaborations and harness the power of online personalities to boost brand awareness. Target Audience: "Digital Mastery" caters to marketing professionals, business owners, content creators, students, and anyone eager to excel in the field of e-marketing. Whether you're crafting compelling online campaigns, optimizing your digital presence, or leveraging data insights for strategic marketing decisions, this book empowers you to navigate the intricacies of e-marketing. Unique Selling Points: Real-Life E-Marketing Scenarios: Engage with practical examples from diverse industries that showcase successful e-marketing strategies. Practical Tools and Insights: Provide actionable insights, case studies, and advanced tools for optimizing digital marketing efforts. Data-Driven Decision Making: Address the importance of data analytics in making informed marketing choices. Influencer Collaboration: Showcase how influencer marketing can amplify brand visibility and engagement. Master the Digital Landscape: "E - MARKETING" transcends ordinary marketing literature—it's a transformative guide that celebrates the art of understanding, navigating, and mastering the complexities of e-marketing. Whether you're boosting brand visibility, engaging online audiences, or refining data-driven strategies, this book is your compass to mastering the art of digital marketing. Secure your copy of "E - MARKETING" and embark on a journey of navigating e-marketing for modern success.

World Wide Data

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Author : Alfonso Asensio
language : en
Publisher: Business Expert Press
Release Date : 2017-12-18

World Wide Data written by Alfonso Asensio and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-18 with Business & Economics categories.

The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents. Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-breed competitors have a substantial advantage in terms of digitalization and data usage. Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years’ time.

E Commerce For Entrepreneurs

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Author : Dr. Sudeshna Chakraborty
language : en
Publisher: BPB Publications
Release Date : 2021-01-02

E Commerce For Entrepreneurs written by Dr. Sudeshna Chakraborty and has been published by BPB Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-02 with Computers categories.

Step-by-step guide to learning the role of E-commerce in our economy Ê KEY FEATURESÊ ¥ Hands-on with the concept of E-Commerce and E-Business. ¥Understand the know-how of working of E-Commerce framework. ¥Learn the type of E-Payment system and its mechanism. ¥Understanding Brand building and Digital Marketing methods. Ê DESCRIPTION Electronic Commerce (E-Commerce) is a new way of carrying out business transactions through electronic means in general and the Internet environment by supporting this industry in particular, has been proving its potential benefits and effective contribution to the socio-economic growth. As an essential part of the ÒDigital EconomyÓ, E-Commerce plays a key role in opening the door to the 21st century, the new era of the knowledge-based economy.Ê In this book, you will understand the basic concepts of E-Commerce and E-Business. The Internet has the broadcasting capability and is a mechanism for information dissemination and a medium for collaboration and interaction between individuals through computers irrespective of geographic locations. The motive of this book is to present an introduction to E-Commerce and E-Banking industry. It will cover the key E-Banking concepts, changing dynamics, implementation approaches, and management issues in the E-Banking industry and Brand building. Ê WHAT YOU WILLÊ LEARNÊ ¥Understand the different models of E-Commerce. ¥Get to know more about the various types of Electronic Payment Systems. ¥Understand the security issues in Electronic Payment Systems. ¥Get familiar with the concept of Electronic banking and Online publishing. ¥Understanding how Digital marketing can impact on E-Commerce. WHO THIS BOOK IS FORÊÊ This book is for everyone interested in knowing more about E-Commerce. Existing professionals associated with the E-Commerce industry can use this book as a reference guide. Ê TABLE OF CONTENTSÊÊ 1.Describe the concept of E-commerce and E-business 2.Understand the E-commerce frameworkÊ 3.Learn the various functions of E-commerce 4.Describe the models of E-commerce 5.Describe the concept of the Internet and its use in E-commerce 6.Define the various types of electronic payment systems 7.Understand the security issues in electronic payment system 8.Learn the concept of electronic banking and online publishing 9.Describe the methods of brand building in the market 10.Understand the role of digital marketing in brand building

Digital And Social Media Marketing

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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11

Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Marketing The E Business

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Author : Lisa Harris
language : en
Publisher: Psychology Press
Release Date : 2002

Marketing The E Business written by Lisa Harris and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

This useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.

Advanced Methodologies And Technologies In Digital Marketing And Entrepreneurship

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Author : Khosrow-Pour, D.B.A., Mehdi
language : en
Publisher: IGI Global
Release Date : 2018-11-09

Advanced Methodologies And Technologies In Digital Marketing And Entrepreneurship written by Khosrow-Pour, D.B.A., Mehdi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-09 with Business & Economics categories.

As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

Achieving Business Competitiveness In A Digital Environment

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Author : Tereza Semerádová
language : en
Publisher: Springer Nature
Release Date : 2022-01-22

Achieving Business Competitiveness In A Digital Environment written by Tereza Semerádová and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-22 with Business & Economics categories.

The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.

Digital Marketing And E Commerce

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