Achieving Business Competitiveness In A Digital Environment

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Achieving Business Competitiveness In A Digital Environment
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Author : Tereza Semerádová
language : en
Publisher: Springer Nature
Release Date : 2022-01-22
Achieving Business Competitiveness In A Digital Environment written by Tereza Semerádová and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-22 with Business & Economics categories.
The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.
Handbook Of Research On Designing Sustainable Strategies To Develop Entrepreneurial Intention
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Author : Yanamandra, Ramakrishna
language : en
Publisher: IGI Global
Release Date : 2023-08-07
Handbook Of Research On Designing Sustainable Strategies To Develop Entrepreneurial Intention written by Yanamandra, Ramakrishna and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-07 with Business & Economics categories.
The Handbook of Research on Designing Sustainable Strategies to Develop Entrepreneurial Intention is a comprehensive book that addresses the issue of entrepreneurial intention and its development. The book highlights the significant role of entrepreneurship in the growth and development of economies and presents a global understanding of entrepreneurial intention. It discusses how the “seeds” of entrepreneurial intention are sown, and how a supportive entrepreneurial ecosystem can develop successful entrepreneurs. The book provides insights into the challenges and apprehensions faced by aspiring entrepreneurs. This book develops models and frameworks to identify strategies, best practices, case studies, and successful examples from multiple regions to develop entrepreneurial intention among students of higher education. It bridges the gap between policies related to the entrepreneurial ecosystem and its implementation to nurture entrepreneurial intention among aspiring entrepreneurs. This book is an essential resource for researchers, industry practitioners, academicians, higher education institutions, students, policy makers, corporate executives, banks, venture capitalists, angel investors, and entrepreneurs trying to re-enter. It is also highly useful for undergraduate, graduate, and research level students pursuing entrepreneurship education and aspiring to become entrepreneurs. Overall, the book provides an in-depth understanding of entrepreneurial intention and how it can be nurtured to create successful entrepreneurs, making it an important reference for anyone interested in entrepreneurship and economic growth.
Beyond Digital
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Author : Paul Leinwand
language : en
Publisher: Harvard Business Press
Release Date : 2022-01-04
Beyond Digital written by Paul Leinwand and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-04 with Business & Economics categories.
Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.
Marketing Perspectives On Phygitalization
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Author : Sudhir Rana
language : en
Publisher: CRC Press
Release Date : 2025-03-13
Marketing Perspectives On Phygitalization written by Sudhir Rana and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-13 with Business & Economics categories.
The fusion of physical and digital experiences has given rise to a new phenomenon known as “phygitalization,” where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon the expertise of marketing professionals, industry leaders, and academic researchers, this book offers a comprehensive overview of the key concepts, strategies, and best practices for employing phygitalization in marketing, providing a practical perspective through case studies and focused discussions.
Business Analytics And Decision Making In Practice
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Author : Ali Emrouznejad
language : en
Publisher: Springer Nature
Release Date : 2024-08-27
Business Analytics And Decision Making In Practice written by Ali Emrouznejad and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-27 with Business & Economics categories.
This book presents selected proceedings of the International Conference on Business Analytics in Practice (ICBAP2024), which was held on January 8–11, 2024, at the University of Sharjah, UAE. The book presents advanced modeling and examples to explore the practical applications of business analytics across various industries and domains. In addition, it dives deep into the world of data-driven decision-making, showcasing real-world case studies and best practices to illustrate how organizations can harness the power of analytics to optimize their decision-making processes. From descriptive analytics to predictive modeling and prescriptive analytics, readers will gain valuable insights into the different techniques and methodologies employed in business analytics.
Digital Future Economic Growth Social Adaptation And Technological Perspectives
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Author : Tatiana Kolmykova
language : en
Publisher: Springer Nature
Release Date : 2020-04-06
Digital Future Economic Growth Social Adaptation And Technological Perspectives written by Tatiana Kolmykova and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-06 with Technology & Engineering categories.
This book provides a systemic view on the digital future from the perspectives of various socio-humanitarian sciences: economics, social sciences, pedagogics and law. Presenting selected papers from the multi-disciplinary international conference “Climate changes and economy of the future: global transformation”, which was held at Pskov State University (Russia) on November 13–14, 2019, it offers a comprehensive overview of the current problems and the future potential of digital transformations of economic activities. This multidisciplinary book includes the latest research on the opportunities of the digital economy and the social and ecological consequences of its implementation, and as such offers a “road map” for development. It also features scientific and practical recommendations to allow effective management of the digitization process according to the current priorities.
Achieving Business Excellence Through Triple Transformation
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Author : Okur Dinçsoy, Meltem
language : en
Publisher: IGI Global
Release Date : 2025-02-04
Achieving Business Excellence Through Triple Transformation written by Okur Dinçsoy, Meltem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-04 with Business & Economics categories.
In an era defined by rapid technological advancement and shifting societal expectations, businesses must evolve on multiple fronts to remain competitive and relevant. The integration of digital, cultural, and strategic transformation enables organizations to innovate, foster resilience, and respond effectively to market demands. By embracing this comprehensive approach, companies can drive long-term growth while promoting sustainability and social responsibility. This multifaceted transformation not only enhances operational efficiency and employee engagement but also strengthens stakeholder trust and positions businesses to thrive in an increasingly complex global landscape. Such forward-thinking strategies contribute to more adaptive, purpose-driven, and future-ready enterprises. Achieving Business Excellence Through Triple Transformation provides a structured and actionable framework that integrates digital, cultural, and strategic transformations as a pathway to sustained business excellence. It presents a comprehensive approach that ties together three critical domains, each of which is often treated in isolation. Covering topics such as business performance, organizational development, and social entrepreneurship, this book is an excellent resource for business leaders, entrepreneurs, researchers, academicians, and more.
Global Competitiveness Business Transformation In The Digital Era
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Author : Ade Gafar Abdullah
language : en
Publisher: Routledge
Release Date : 2019-07-09
Global Competitiveness Business Transformation In The Digital Era written by Ade Gafar Abdullah and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-09 with Business & Economics categories.
The proceedings of the "Economics and Business Competitiveness International Conference" (EBCICON) provides a selection of papers, either research results or literature reviews, on business transformation in the digital era. Nine major subject areas, comprising accounting and governance, customer relations, entrepreneurship, environmental issues, finance and investment, human capital, industrial revolution 4.0, international issues, and operations and supply chain management are presented in the proceedings. These papers will provide new insights into the knowledge and practice of business and economics in the digital era. Therefore, parties involved in business and economics such as academics, practitioners, business leaders, and others will be interested in the contents of the proceedings.
Marketing And Smart Technologies
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Author : José Luís Reis
language : en
Publisher: Springer Nature
Release Date : 2025-03-12
Marketing And Smart Technologies written by José Luís Reis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-12 with Computers categories.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Iictss 2022 Proceedings Book
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Author : Selim Şanlısoy
language : en
Publisher: İzmir Akademi Derneği
Release Date : 2022-11-04
Iictss 2022 Proceedings Book written by Selim Şanlısoy and has been published by İzmir Akademi Derneği this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-04 with Computers categories.
Welcome to IICTSS 2022, On behalf of the organizing committee, we plan to organize the conference every two years in the future. This is the first time we organize the conference so we are very pleased to welcome all participants. İzmir International Conference on Technology and Social Sciences Proceedings book is a publication designed to disseminate developments and new trends in the quantitative and theoretical research of issues technology in Social Sciences. Full papers included in this book have been accepted by evaluation by the peer-review evaluation process. We hope that this special book will lead to further research about technology in social sciences. We would like to thank many reviewers for their help and the authors for submitting their research studies.