Marketing Perspectives On Phygitalization
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Marketing Perspectives On Phygitalization
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Author : Sudhir Rana
language : en
Publisher: Apple Academic Press
Release Date : 2025-03-13
Marketing Perspectives On Phygitalization written by Sudhir Rana and has been published by Apple Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-13 with Business & Economics categories.
Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Discusses the multifaceted nature of phygital marketing and provides valuable insights into how businesses can navigate this evolving landscape.
Marketing Perspectives On Phygitalization
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Author : Sudhir Rana
language : en
Publisher: CRC Press
Release Date : 2025-03-13
Marketing Perspectives On Phygitalization written by Sudhir Rana and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-13 with Business & Economics categories.
The fusion of physical and digital experiences has given rise to a new phenomenon known as “phygitalization,” where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon the expertise of marketing professionals, industry leaders, and academic researchers, this book offers a comprehensive overview of the key concepts, strategies, and best practices for employing phygitalization in marketing, providing a practical perspective through case studies and focused discussions.
Phygital Approaches To Social Marketing
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Author : Djakeli, Kakhaber
language : en
Publisher: IGI Global
Release Date : 2024-10-04
Phygital Approaches To Social Marketing written by Djakeli, Kakhaber and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-04 with Business & Economics categories.
In social marketing, the concept of phygital approaches, blending physical and digital experiences, has emerged as a transformative strategy. As consumers navigate the digital world, implementing phygital techniques offers a unique opportunity to create immersive and engaging brand interactions. Phygital marketing combines the sensory experiences of physical environments with the immediacy and data-driven precision of digital platforms to enhance customer engagement and loyalty while providing valuable analytics into consumer behavior. Further research into social marketing is necessary to understand how it may help businesses and organizations balance workplace wellbeing, customer communication, and the physical and emotional happiness of employees and consumers. Phygital Approaches to Social Marketing develops guidelines for proper social marketing research, study, teaching, and practical social marketing campaigns. It explores modern marketing through social, cultural, and economic theories, revealing how digital technology can be used to influence customer emotions and spending, while creating sustainable business environments. This book covers topics such as artificial intelligence, customer retention, and online technology, and is a useful resource for business owners, educational professionals, marketing agents, sociologists, policymakers, public health professionals, academicians, scientists, and researchers.
Adopting Circular Economy Current Practices And Future Perspectives
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Author : Idiano D’Adamo
language : en
Publisher: MDPI
Release Date : 2020-02-21
Adopting Circular Economy Current Practices And Future Perspectives written by Idiano D’Adamo and has been published by MDPI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-21 with Technology & Engineering categories.
The development of a closed-loop cycle is a necessary condition so as to develop a circular economy model as an alternative to the linear model, in order to maintain the value of products and materials for as long as possible. For this motive, the definition of the value must be demonstrated for both the environment and the economy. The presence of these analyses should be associated with the social dimension and the human component. A strong cooperation between social and technical profiles is a new challenge for all researchers. End of life of products attract a lot of attention, and the final output could be the production of technologies suitable for managing this waste.
Educational Perspectives On Digital Technologies In Modeling And Management
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Author : Prakasha, G. S.
language : en
Publisher: IGI Global
Release Date : 2024-01-07
Educational Perspectives On Digital Technologies In Modeling And Management written by Prakasha, G. S. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-07 with Business & Economics categories.
The complexity of managing and modeling various systems, from social networks to educational institutions and technical systems, has reached unprecedented levels. Traditional approaches struggle to keep pace with the dynamic nature of these challenges, leaving scholars, educators, and professionals searching for innovative solutions. This growing problem calls for a comprehensive guide to harnessing the potential of digital technologies for effective modeling and management. Educational Perspectives on Digital Technologies in Modeling and Management is a groundbreaking book that addresses the pressing need for modern solutions to keep up with the evolving challenges of modeling systems. This research book emerges from the collaborative efforts of teaching staff from leading universities, and years of dedicated scientific research and experimentation. It focuses on modeling complex systems using digital technologies, presenting fresh insights and innovative methodologies for academics, scholars, and aspiring professionals who are delving into the world of digitalization of economic processes and their management. The text caters to the specific needs of educators, IT professionals, and business analysts. Covering a wide array of topics, from information security to speaker verification and turbulent gas flow, this book serves as a valuable resource for a diverse audience seeking to excel in their respective fields.
Perspectives On Enhancing Learning Experience Through Digital Strategy In Higher Education
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Author : Munna, Afzal Sayed
language : en
Publisher: IGI Global
Release Date : 2023-07-24
Perspectives On Enhancing Learning Experience Through Digital Strategy In Higher Education written by Munna, Afzal Sayed and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-24 with Education categories.
Digital technology is changing the way we think, operate, communicate, and avail services including education. In recent years, there has been an increasing demand in the higher education sector to implement digital transformation, especially in the way we deliver education. Perspectives on Enhancing Learning Experience Through Digital Strategy in Higher Education explores various factors enhancing the learning experience, considers the impact of digital strategy to enhance the learning experience, and analyzes learning challenges and opportunities for students in the higher education environment. The book also helps improve students' perceptions, communication, quality of education, critical thinking, self-learning, and satisfaction in higher education. Covering key topics such as digital technology, critical thinking, and digital innovation, this premier reference source is ideal for industry professionals, administrators, policymakers, higher education faculty, researchers, academicians, scholars, practitioners, instructors, and students.
Kellogg On Marketing
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Author : Dawn Iacobucci
language : en
Publisher: John Wiley & Sons
Release Date : 2001-06-18
Kellogg On Marketing written by Dawn Iacobucci and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-06-18 with Business & Economics categories.
Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." —Betsy D. Holden, President and CEO, Kraft Foods "Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." —Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company "The Who's Who write on the what's what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy." —Robert A. Eckert, Chairman and CEO, Mattel, Inc. "This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg-one of the thought leaders in the discipline of marketing." —Mel Bergstein, Chairman and CEO, Diamond Technology Partners "New economy cases make this text appeal to old economy strategists. We shouldn't be suprised with the quality of this work, given its origin in the Kellogg School." —Ronald W. Dollens, President, Guidant Corporation
Experiential Marketing
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Author : Wided Batat
language : en
Publisher: Routledge
Release Date : 2019-01-10
Experiential Marketing written by Wided Batat and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-10 with Business & Economics categories.
Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our future experiences, our buying decisions, and our brand loyalty? In this exciting new book, Wided Batat introduces readers to the new customer experience framework and the era of the "Experiential Marketing Mix." She introduces the concept of the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process); a tool that focuses on the consumer as a starting point in marketing strategies. By using these, companies can design suitable, emotional, and profitable customer experiences in a phygital context (physical place and digital space) including both offline and online digital experiences. Batat argues that a traditional product-centric should be replaced by the appropriate mix of 7Es, based upon a more consumer/experience-centric logic. Experiential Marketing is a guide to building experiences consumers cannot forget. It will be of interest for CEOs, brand managers, marketing and communication professionals, students, and anyone eager to learn more about how to design the ultimate customer experience in a new phygital. In this book, Professor Batat combines theory and practice and gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es of the new experiential marketing mix, and the challenges for the future.
Achieving Business Competitiveness In A Digital Environment
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Author : Tereza Semerádová
language : en
Publisher: Springer Nature
Release Date : 2022-01-22
Achieving Business Competitiveness In A Digital Environment written by Tereza Semerádová and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-22 with Business & Economics categories.
The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.
Status Update
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Author : Alice E. Marwick
language : en
Publisher: Yale University Press
Release Date : 2013-11-26
Status Update written by Alice E. Marwick and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-26 with Social Science categories.
Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.