Marketing Und Regional Science
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Marketing Und Regional Science
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Author : Horst-Joachim Jaeck
language : de
Publisher: Duncker & Humblot
Release Date : 2022-12-13
Marketing Und Regional Science written by Horst-Joachim Jaeck and has been published by Duncker & Humblot this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-13 with Business & Economics categories.
Marketing Und Regional Science
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Author : Horst-Joachim Jaeck
language : de
Publisher:
Release Date : 1972
Marketing Und Regional Science written by Horst-Joachim Jaeck and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Central places categories.
Tourism And Regional Science
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Author : Soushi Suzuki
language : en
Publisher: Springer Nature
Release Date : 2021-07-27
Tourism And Regional Science written by Soushi Suzuki and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-27 with Business & Economics categories.
This book provides new roads, perspectives, and a synthesis for tourism and regional science research. Tourism has become one of the most dynamic sectors in the economy and has exhibited a structurally growing importance over the past decades. In many countries the economic significance of tourism now exceeds that of traditionally strong sectors like agriculture or transportation. It is noteworthy that in recent times, tourism research has gained great momentum from the perspective of: the leisure society; the psychological tension between hard work and a more relaxed lifestyle; and the productivity-enhancing or productivity-diminishing effects of leisure, recreation, and tourism. An abundance of new literature in the field of tourism management can also be found, for instance, in the areas of hospitality management, cultural events management, destination competitiveness policy and marketing, and transportation and logistics strategies, while much attention is also being paid to the opportunities provided by digital technology for the tourism sector. In addition, in the light of the many negative externalities of a rapidly growing tourism sector, there is also an abundant literature on the environmental and sustainability effects of tourism. This book has the following objectives: to explore the interwoven connection between regional science and tourism research; to suggest promising pathways for innovative regional science research at the interface of tourism and space; and to demonstrate the need for a new perspective on the tourism and regional science nexus by means of empirical studies.
Regional Science Perspectives On Tourism And Hospitality
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Author : Mauro Ferrante
language : en
Publisher: Springer Nature
Release Date : 2020-12-16
Regional Science Perspectives On Tourism And Hospitality written by Mauro Ferrante and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-16 with Business & Economics categories.
This book approaches the tourism and hospitality industry from a regional science perspective. By analyzing the spatial context of tourist travels, the hospitality sector, and the regional impacts of tourist activities, it demonstrates the value of the regional science paradigm for understanding the dynamics and effects of tourism and hospitality-related phenomena. Written by leading regional science scholars from various countries as well as professionals from organizations such as OECD and AirBnB, the contributions address topics such as migration, new types of accommodation, segmentation of tourism demand, and the potential use of tracking technologies in tourism research. The content is divided into five parts, the first of which analyzes spatial effects on the development of firms in the tourism industry, while the second approaches temporal and spatial variability in tourism through analytical regional science tools. The broader economic and social impacts of tourism are addressed in part three. Part four assesses specific tourism segments and tourist behaviors, while part five discusses environmental aspects and tourism destination policies. The book will appeal to scholars of regional and spatial science and tourism, as well as tourism specialists and policymakers interested in developing science and evidence-based tourism policies.
Handbook Of Marketing And Finance
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Author : Shankar Ganesan
language : en
Publisher: Edward Elgar Publishing
Release Date : 2012
Handbook Of Marketing And Finance written by Shankar Ganesan and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation, communication, delivery and appropriation of the value proposition. The chapters, specifically written for this Handbook, draw on theoretical developments in economics, accounting, finance, psychology and cutting-edge statistical and econometric approaches. Academics and doctoral students in marketing, accounting, finance, and applied economics, along with marketing and brand strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Tourism And Regional Science
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Author : Soushi Suzuki
language : en
Publisher:
Release Date : 2021
Tourism And Regional Science written by Soushi Suzuki and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
This book provides new roads, perspectives, and a synthesis for tourism and regional science research. Tourism has become one of the most dynamic sectors in the economy and has exhibited a structurally growing importance over the past decades. In many countries the economic significance of tourism now exceeds that of traditionally strong sectors like agriculture or transportation. It is noteworthy that in recent times, tourism research has gained great momentum from the perspective of: the leisure society; the psychological tension between hard work and a more relaxed lifestyle; and the productivity-enhancing or productivity-diminishing effects of leisure, recreation, and tourism. An abundance of new literature in the field of tourism management can also be found, for instance, in the areas of hospitality management, cultural events management, destination competitiveness policy and marketing, and transportation and logistics strategies, while much attention is also being paid to the opportunities provided by digital technology for the tourism sector. In addition, in the light of the many negative externalities of a rapidly growing tourism sector, there is also an abundant literature on the environmental and sustainability effects of tourism. This book has the following objectives: to explore the interwoven connection between regional science and tourism research; to suggest promising pathways for innovative regional science research at the interface of tourism and space; and to demonstrate the need for a new perspective on the tourism and regional science nexus by means of empirical studies.
Marketing Peace For Social Transformation And Global Prosperity
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Author : Nedelea, Alexandru-Mircea
language : en
Publisher: IGI Global
Release Date : 2018-12-07
Marketing Peace For Social Transformation And Global Prosperity written by Nedelea, Alexandru-Mircea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Political Science categories.
War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political turmoil. To eradicate this ongoing issue, individuals, companies, and governments need to establish a fundamental change in the distribution of the world’s assets, resources, and ideals. Marketing Peace for Social Transformation and Global Prosperity is a pivotal reference source that provides vital research on the development of programs and campaigns destined to impose and sustain ideas that lead to conflict resolution. Through analyzing and proposing various peace marketing campaigns, it showcases how individuals and corporations can employ various tactics to enhance and achieve political, social, and individual peace and promote the sustainability of resources and education. Highlighting topics such as civic engagement, conflict management, and symbolism, this book is ideally designed for policymakers, business leaders, professionals, theorists, researchers, and students.
Applying Interdisciplinarity To Globalization Management Marketing And Accountancy Science
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Author : Pavlát, Vladislav
language : en
Publisher: IGI Global
Release Date : 2023-10-16
Applying Interdisciplinarity To Globalization Management Marketing And Accountancy Science written by Pavlát, Vladislav and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-16 with Political Science categories.
With the world becoming increasingly interconnected and complex, traditional means are no longer sufficient to address complex global issues. Scholars often struggle to navigate the intricate web of interdisciplinary research and theory. This gap in understanding leaves many academics feeling adrift in their pursuit of knowledge, unable to harness the full potential of interdisciplinary collaboration. Applying Interdisciplinarity to Globalization, Management, Marketing, and Accountancy Science offers a comprehensive and up-to-date solution to the obstacles of interdisciplinarity. It meticulously analyzes the theory and methodology of interdisciplinarity as it exists in the most relevant literature, and through a detailed examination of four vital disciplines in the applied economy, it compares and contrasts the dynamics of globalization and its reflections within these fields. Furthermore, it uncovers the hidden infrastructures supporting these disciplines and offers practical insights into applying this knowledge in research and practice. This book is an indispensable resource for scholars and educators across diverse disciplines, empowering them to embrace interdisciplinarity with confidence.
A Broad View Of Regional Science
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Author : Soushi Suzuki
language : en
Publisher: Springer Nature
Release Date : 2021-01-19
A Broad View Of Regional Science written by Soushi Suzuki and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-19 with Business & Economics categories.
This book celebrates the life and work of Peter Nijkamp, whose research provides a strong focus on regional science. His work follows a rigorous, comprehensive approach, centred around analytical modelling and methodological innovation. This edited volume, like Prof Nijkamp’s research, covers a wide range of topics in regional science, analysed through multi-criteria evaluation, evaluation modelling, econometrics, and simulations, among other methods. These tools are applied to the analysis of society and culture, tourism and information, cities, environment and sustainability. Professor Nijkamp is one of the founders and the past president of the Regional Science Association International. His work forms a valuable reference for researchers, scholars, policymakers, and students in the field of regional science and other disciplines. This volume, timed to coincide with his 75th birthday, celebrates Prof Nijkamp’s great contributions to regional science. He also promoted and participated in the education and development of young researchers not only in regional science but also in other fields, supervising many Ph.D. students and hosting even more as guests in Amsterdam. Contributors to this volume include Prof Nijkamp’s former doctoral students and guest researchers, as well as associates and colleagues.
Welcome To The New Normal Life After The Chaos
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Author : Vincent Jeseo
language : en
Publisher: Springer Nature
Release Date : 2024-01-03
Welcome To The New Normal Life After The Chaos written by Vincent Jeseo and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-03 with Business & Economics categories.
Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference in New Orleans, LA, USA, this book discusses various areas of marketing, each serving as a pillar supporting the overall structure of contemporary marketing built with shared knowledge and aimed toward the future with informed optimism. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.