Marketing Und Sales Automation
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Marketing And Sales Automation
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Author : Uwe Hannig
language : en
Publisher: Springer Nature
Release Date : 2023-05-02
Marketing And Sales Automation written by Uwe Hannig and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-02 with Business & Economics categories.
This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources. The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.
Marketing Und Sales Automation
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Author : Uwe Hannig
language : de
Publisher: Springer-Verlag
Release Date : 2017-05-23
Marketing Und Sales Automation written by Uwe Hannig and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-23 with Business & Economics categories.
Dieses Buch klärt - längst überfällig - die Begriffe Marketing und Sales Automation und zeigt konkret, wie die dafür entwickelten Werkzeuge implementiert und erfolgreich in der Praxis eingesetzt werden. Praktiker beschreiben, wie der Einstieg in die Automation wiederkehrender Prozesse in Marketing und Vertrieb gelingt. Die Experten berichten von ihren Erfahrungen, geben Tipps und Hilfestellungen. Das Themenspektrum spannt den Bogen von der Schaffung einer validen Datengrundlage über das rechtskonforme E-Mail-Marketing bis hin zu einem Vorgehensmodell zur Einführung eines Marketing-Automation-Systems im Unternehmen. Dabei wird ein besonderer Augenmerk auf die Verzahnung von Marketing und Vertrieb gelegt und die möglichen Verbesserungen beispielsweise im Lead Management durch die Automation aufgezeigt. Ein spezielles Kapitel widmet sich der Vorstellung der wesentlichen Werkzeuge für Konzerne ebenso wie für kleine und mittlere Unternehmen.
This Is Marketing Automation This Is Sales Automation
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Author : Tim Cortinovis
language : en
Publisher:
Release Date : 2020-11-26
This Is Marketing Automation This Is Sales Automation written by Tim Cortinovis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-26 with categories.
Do you want sales and marketing on autopilot? You will love this book. You will get down to earth written and hands-on inspiration and ideas onSocial Media-Using AI for Finding Exciting Content-Automatically Posting on Nearly Every Network -Automatically grow your audienceEmail-Marketing: -Using AI to Publish Automated Newsletters-Sending out Emails Based on Interests and InteractionsSales Funnel: -Automating Your Sales Funnel-Creating Automated Sales Pipeline-Automating Prospecting-Use Chatbots to Qualify Leads-Following up Your Leads Automatically-Following up Your Fair Contacts AutomaticallyRemember: You can make money - but you can ́t make time.
Marketing Und Sales Automation
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Author : Uwe Hannig
language : de
Publisher: Springer Gabler
Release Date : 2021-08-09
Marketing Und Sales Automation written by Uwe Hannig and has been published by Springer Gabler this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-09 with Business & Economics categories.
Dieses Buch klärt, was man über Marketing und Sales Automation wissen muss, wie man Projekte zu deren Umsetzung steuert, Werkzeuge auswählt und implementiert und welche Ergebnisse man erzielen kann. Zudem werden die erwartbaren Entwicklungen in der Zukunft aufgezeigt. Über die Hälfte der Inhalte dieser zweiten Auflage wurden im Vergleich zur Vorauflage erneuert. Das Themenspektrum spannt den Bogen von der Schaffung einer validen Datengrundlage über die Auswirkungen der Datenschutzgrundverordnung bei der Ansprache von Kunden und Interessenten bis hin zu Empfehlungen zur Auswahl und Implementierung der notwendigen IT-Systeme. Experten berichten von ihren Erfahrungen und geben Tipps und Hilfestellungen. Dabei wird ein besonderer Fokus auf die Verzahnung von Marketing und Vertrieb und das Management der Customer Journey sowie die Verbesserung der Customer Experience gelegt. Der Inhalt Digitalisierung von Marketing und Vertrieb Status Quo und Entwicklung von Marketing und Sales Automation Automation als Wachstumstreiber Entwicklung von Buyer Personas Datenschutz und rechtskonforme Marketing Automation Roadmap zum Einsatz von Automationslösungen Evaluation von Automation Tools Lead Management Automation Evaluierung der Touchpoint-Performance entlang der Customer Journey Funnel Performance Management Account-based Marketing Künstliche Intelligenz in Marketing und Vertrieb Mit Beitragen von Gerrit Ahlers, A.T. KearneyManfred Aull, Aull Sales SuccessJan Beco, BeConsulting Marc Bernrath, Wendero GmbH Prof. Dr. Nikolas Beutin, PwC DeutschlandProf. Dr. Simone Braun, Hochschule Offenburg Philipp Baron von der Brügen, leadtributor GmbHProf. Dr. Claudia Bünte, SRH Berlin University of Applied Sciences und Kaiserscholle GmbHDr. habil. Roland Burkholz, chain relations GmbHThomas Foell, Kommunikationsagentur wob AG Thomas Geiger, Market Data Analyst in einem internationalen Technologiekonzern Melanie Gipp, Adobe Deutschland Fabienne Halb, leitet das globale Customer Relationship Management in einem internationalen TechnologiekonzernDr. Martin Handschuh, eco2nomy GmbHDr. Klaus Heinzelbecker, Instituts für Sales und Marketing AutomationTorsten Herrmann, chain relations GmbHSabine Heukrodt-Bauer, Kanzlei RESMEDIA in Mainz und BerlinUlrich Hoffmann, ByteConsult Alexander Körner, b.relevant - Agile Digital Marketing Agency GmbH Dennis Krieger, SNP Schneider-Neureither & Partner SE Vivien Kupplmayr, Cisco SystemsPhilipp Moder, Phocus Direct Communication GmbHSteffen Oder, A.T. Kearney Martin Philipp, SC-Networks GmbHAndrew Sanderson, Ansaco Norbert Schuster, Strategieberater bei strike2Dr. Uwe Seebacher, Executive Advisor Thorsten Sydow, SALT Solutions GmbH Tobias Voigt, markenmut AGRoger Voland, t-systems Tony Vormelcher, ByteConsult Alexander Woelke, Cloudbridge Consulting
Marketing Automation For Dummies
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Author : Mathew Sweezey
language : en
Publisher: John Wiley & Sons
Release Date : 2014-03-21
Marketing Automation For Dummies written by Mathew Sweezey and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-21 with Business & Economics categories.
Multiply the effectiveness of your campaigns with marketingautomation Marketing automation technology has been shown to dramaticallyincrease lead conversions and average deal sizes as well asimproving forecasting and customer segmentation. A subset of CRM,it focuses on defining, scheduling, segmenting, and trackingmarketing campaigns. This friendly book demystifies marketingautomation in straightforward terms, helping you leverage the toolsand handle the processes that will enable a seamless integrationwith your CRM program. Learn to establish a buyer profile, assessyour needs, select tools, create a lead scoring model, and muchmore. Marketing automation is a next-generation, CRM-related tool forincreasing lead conversions and improving forecasting and customersegmentation This book provides an easy-to-understand introduction to thetools and technology, helping you evaluate your current processes,choose the appropriate tools, and follow best practices in makingthe most of them Written by Mathew Sweezey, Marketing Automation Evangelist atPardot (ExactTarget), a leading provider of marketing automationsolutions Covers working with the marketing lifecycle, evaluating yourassets, integrating marketing automation with CRM and with otherprocesses, nurturing your leads, and using marketing automation toreach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide toget you up and running with marketing automation, putting yourbusiness on the cutting edge and enhancing yourcompetitiveness.
Automate And Grow
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Author : Michael Devellano
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-09-07
Automate And Grow written by Michael Devellano and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-07 with categories.
Automate and Grow is a blueprint for startups, small and medium businesses to grow through automation of marketing, sales and customer support.
B2b Marketing
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Author : Uwe G. Seebacher
language : en
Publisher: Springer Nature
Release Date : 2021-05-03
B2b Marketing written by Uwe G. Seebacher and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-03 with Business & Economics categories.
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.
Empowering Marketing And Sales With Hubspot
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Author : Resa Gooding
language : en
Publisher: Packt Publishing Ltd
Release Date : 2022-07-15
Empowering Marketing And Sales With Hubspot written by Resa Gooding and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-15 with Business & Economics categories.
Leverage HubSpot to reach your target audience with the right content and convert them into loyal customers Key Features Explore a full software stack for marketing, sales, and customer services to grow your business Understand how to organize, track, and build better relationships with leads and customers Learn to prioritize and execute your marketing tasks in an efficient way Book DescriptionEmpowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this book, you’ll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes. This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. You’ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The book will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot’s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce. By the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.What you will learn Explore essential steps involved in implementing HubSpot correctly Build ideal marketing and sales campaigns for your organization Manage your sales process and empower your sales teams using HubSpot Get buy-in from your management and colleagues by setting up useful reports Use Flywheel strategies to increase sales for your business Apply the inbound methodology to scale your marketing Re-engage your existing database using the HubSpot retargeting ads tool Understand how to use HubSpot for any B2B industry in which you operate Who this book is forThis HubSpot marketing book is for sales and marketing professionals, business owners, and entrepreneurs who want to use HubSpot for scaling their sales and marketing activities. A basic understanding of key marketing terms is required to get started with this book.
Marketing Automation Unleashed
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Author : Casey Cheshire
language : en
Publisher: Advantage Media Group
Release Date : 2020-01-14
Marketing Automation Unleashed written by Casey Cheshire and has been published by Advantage Media Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-14 with Business & Economics categories.
The Marketer's Manual to All Things Automated At a time when the importance of understanding the world of automated marketing has never been greater, Marketing Automation Unleashed: The Strategic Path to B2B Growth takes readers on an in-depth exploration of marketing automation and its significant impact on how we do business today. Casey Cheshire employs nearly a decade of experience as a marketing leader and consultant, as well as his in-depth discussions with industry experts, to deliver a comprehensive tutorial on the wide array of strategies, techniques, tools, and uses of marketing automation. Cheshire explains in detail how to build a successful marketing automation campaign by following the "Cheshire Success Index," a ten-step program divided into four distinct phases: Foundational, Growth, Alignment, and Optimization. Each phase leads readers through a series of questions and strategies to aid them in setting up cutting-edge marketing campaigns that are as effective as they are efficient. Along the way you will discover ways to bridge the all-too-common gap between sales and marketing teams, tools to help you identify and engage your customer, new techniques for nurturing your customer, and how to test the effectiveness of your campaign as it progresses without the tedious headache of traditional methods. Marketing Automation Unleashed: The Strategic Path to B2B Growth is an easy-to-read guide through the changing terrain of the marketing world, one focused on the ultimate goal of generating revenue rather than simply bringing in lead.
Sales Tech Fundamentals
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Author : Kim Domingo Reyes
language : en
Publisher: Zee Publishing
Release Date : 2024-05-26
Sales Tech Fundamentals written by Kim Domingo Reyes and has been published by Zee Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-26 with Business & Economics categories.
Sales Tech Fundamentals: The Sales Professional's Guide to AI, Automation & Analytics by Kim Domingo Reyes Unlock the power of technology to supercharge your sales performance and skyrocket your career in the digital age. "Sales Tech Fundamentals" is your comprehensive roadmap to mastering the essential tools and strategies that are reshaping the sales landscape. In this book, you will learn how to: Understand the impact of technology on modern sales and adapt to the changing landscape. Develop a tech-powered sales strategy that aligns with your organization's goals and customer needs. Build and optimize a sales tech stack that includes essential tools for automation, analytics, and engagement. Leverage AI and machine learning to improve lead generation, qualification, and conversion rates. Implement effective multi-channel communication strategies for personalized outreach and engagement. Streamline sales processes, improve productivity, and make data-driven decisions. Foster alignment between sales and marketing teams to create a unified revenue strategy. Prepare for the future of sales by staying up-to-date with emerging trends and technologies. Whether you're a seasoned sales veteran or a newcomer to the field, "Sales Tech Fundamentals" will equip you with the knowledge and tools you need to thrive in the tech-powered sales era. Don't get left behind in the digital age. Embrace the power of sales technology and unlock your full potential. Order your copy of "Sales Tech Fundamentals" today!