Marketing W Bibliotece
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Marketing W Bibliotece
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Author : Jacek Wojciechowski
language : pl
Publisher:
Release Date : 1993
Marketing W Bibliotece written by Jacek Wojciechowski and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Libraries categories.
Crash Course In Marketing For Libraries
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Author : Susan W. Alman
language : en
Publisher: Libraries Unlimited
Release Date : 2014-12-02
Crash Course In Marketing For Libraries written by Susan W. Alman and has been published by Libraries Unlimited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-02 with Language Arts & Disciplines categories.
Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.
Intangible Organizational Resources
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Author : Maja Wojciechowska
language : en
Publisher: Springer
Release Date : 2016-07-15
Intangible Organizational Resources written by Maja Wojciechowska and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-15 with Business & Economics categories.
This book addresses the challenges of organizing modern-day institutions, focusing on the management of intangible organizational resources of libraries through both library science and management theory. Highlighting new information requirements, knowledge transfer technologies and changing patterns of social behaviour, Intangible Organizational Resources explores how these changes are affecting the organization of information services such as libraries, and discusses what they mean for the effectiveness and quality of their services. Making a unique contribution in an otherwise under-explored field, this is an essential text for those involved in the organization of information services.
The Library Marketing Toolkit
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Author : Ned Potter
language : en
Publisher: Facet Publishing
Release Date : 2012-06-23
The Library Marketing Toolkit written by Ned Potter and has been published by Facet Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-23 with Business & Economics categories.
This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.
Crash Course In Marketing For Libraries
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Author : Susan Webreck Alman
language : en
Publisher:
Release Date : 2007
Crash Course In Marketing For Libraries written by Susan Webreck Alman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Crash Course in Marketing gives the librarian with little formal training, a member of the friends of the library who would like to help with marketing, or someone who has had little experience with marketing to gain skills needed to build a marketing plan for their library. Examples from libraries are used to illustrate the marketing elements described. Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for the librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events. Appendixes include Useful Resources for the Librarian. Created for those with little formal LIS training who are working in small, rural libraries, this entry in the Crash Course series will also be useful for librarians who are new to this area of service or need to brush up on their skills. The reader will find easy-to-follow instructions with examples to illustrate the implementation of various methods.
Biblioteka I Informacja W Komunikowaniu
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Author : Maria Kocójowa
language : en
Publisher:
Release Date : 2000
Biblioteka I Informacja W Komunikowaniu written by Maria Kocójowa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Communication in library science categories.
Nowe Wyzwania Archiw W Komunikacja Spo Eczna I Public Relations
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Author : MARLENA JABŁOŃSKA
language : pl
Publisher: Wydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika
Release Date : 2016
Nowe Wyzwania Archiw W Komunikacja Spo Eczna I Public Relations written by MARLENA JABŁOŃSKA and has been published by Wydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Archiwa, mimo że silnie osadzone w tradycji, muszą wybiegać w przyszłość, przewidywać, planować i bez wątpienia czerpać z nowoczesności po to, by ciągle się rozwijać. Każda dekada stawia przed nimi nowe wyzwania. Współcześnie muszą się zmierzyć z postępem i bardzo dynamicznym rozwojem nowych technologii, ale także z przybierającą na sile zasadą publiczności archiwów i powszechnym do nich dostępem. „Książka dr Marleny Jabłońskiej jest szerokim spojrzeniem na działalność archiwów. Komunikacja społeczna i public relations ukazane zostały w całokształcie działań składających się na obraz danej instytucji. Autorka spogląda na archiwa w wieloaspektowym wymiarze, opowiada o demokratyzacji archiwów, przemianach w zakresie rozwoju społeczeństwa informacyjnego, o konieczności marketingowego spojrzenia i wykorzystaniu nowych narzędzi w procesie zarządzania archiwami”. Z recenzji dr hab. Hanny Krajewskiej
Publiczne Przedsi Biorstwo Medialne
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Author : Bogusław Nierenberg
language : pl
Publisher: Wydawnictwo UJ
Release Date : 2007
Publiczne Przedsi Biorstwo Medialne written by Bogusław Nierenberg and has been published by Wydawnictwo UJ this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Effective Public Relations
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Author : Scott M. Cutlip
language : en
Publisher:
Release Date : 2000
Effective Public Relations written by Scott M. Cutlip and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “bible of public relations,” the new edition covers the many aspects of public relations theory and practice in a variety of settings. The Eighth Edition also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.
Libraries In Europe S Post Communist Countries Their International Context
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Author : Maria Kocójowa
language : en
Publisher: Krakʹow : PTB
Release Date : 1996
Libraries In Europe S Post Communist Countries Their International Context written by Maria Kocójowa and has been published by Krakʹow : PTB this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Collection development (Libraries) categories.