The Library Marketing Toolkit

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The Library Marketing Toolkit

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Author : Ned Potter
language : en
Publisher: Facet Publishing
Release Date : 2012-06-23

The Library Marketing Toolkit written by Ned Potter and has been published by Facet Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-23 with Business & Economics categories.

This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

The Public Library Director S Toolkit

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Author : Kate Hall
language : en
Publisher: American Library Association
Release Date : 2019-05-07

The Public Library Director S Toolkit written by Kate Hall and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-07 with Language Arts & Disciplines categories.

New public library directors quickly learn what seasoned directors already know: running a library means you’ve always got your hands full—balancing the needs of staff, patrons, facilities, library boards, and other stakeholders with professional responsibilities like community interactions, legal and financial requirements, and whole lot else that wasn’t exactly in the job description. Whether you are considering becoming a public library director, are brand new to the role, or have settled in but find yourself thinking “there’s got to be a better way,” authors Hall and Parker are here to help. This book walks you through the core components of getting up to speed and then provides templates, sample documents, checklists, and other resources that will make your job easier. Gleaned from their own decades of experience in library leadership positions, in this toolkit they - cover such key topics as employees, trustees, finances, legal issues, library policies, emergency planning, and technology; - discuss strategic planning and share advice on keeping up with trends; - offer nearly two dozen ready-to-use resources, including a Director’s Report Template, a Social Media Policy, an Employee Exit Questionnaire, a Library Cleaning Checklist, a Vision Statement worksheet, and more; and - suggest additional learning opportunities in each chapter to help you continue your learning journey. Public library directors can steer clear of common pain points by relying on the expert guidance and organizational aids in this toolkit.

Bite Sized Marketing

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Author : Nancy Dowd
language : en
Publisher: American Library Association
Release Date : 2010

Bite Sized Marketing written by Nancy Dowd and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Language Arts & Disciplines categories.

Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.

Viral Marketing And Social Networks

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Author : Maria Petrescu
language : en
Publisher: Business Expert Press
Release Date : 2014-05-21

Viral Marketing And Social Networks written by Maria Petrescu and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-21 with Business & Economics categories.

Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit—exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies’ viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone—students and professors in business and communication schools, as well as marketing practitioners.

Library Marketing Basics

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Author : Mark Aaron Polger
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2019-03-26

Library Marketing Basics written by Mark Aaron Polger and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-26 with Language Arts & Disciplines categories.

Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.

Library Marketing Toolkit

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Author : Fiona Emberton
language : en
Publisher:
Release Date : 2004

Library Marketing Toolkit written by Fiona Emberton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Libraries categories.

Video Marketing For Libraries

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Author : Heather A. Dalal
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2017-08-01

Video Marketing For Libraries written by Heather A. Dalal and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-01 with Language Arts & Disciplines categories.

Today’s libraries need to market their resources and services more than ever. Thanks to the proliferation of digital information, patrons can easily find information from other sources without recognizing the usefulness and relevance of their library. Libraries have been producing their own promotional videos with success, strengthening their relationships with their users and gaining new audiences. You can increase awareness of your library’s resources & services by producing your own videos. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. This book will guide you through: gaining internal supportcrafting a clear messagebuilding the library’s audiencewriting storyboards and scriptscasting and rehearsing actorsfilming and recording voiceover, editing, publishing, promoting,using online tools & animation softwareand assessing the efforts

Practical Marketing For The Academic Library

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Author : Stephanie Espinoza Villamor
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2022-05-24

Practical Marketing For The Academic Library written by Stephanie Espinoza Villamor and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-24 with Business & Economics categories.

This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.

Great Library Events

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Author : Mary Grace Flaherty
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2021-04-17

Great Library Events written by Mary Grace Flaherty and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-17 with Language Arts & Disciplines categories.

Libraries and library staff are constantly in the process of expanding and adapting services in order to remain responsive to their varied user communities. As part of this trend, there is an increasing emphasis on providing a wide variety of programs and events; this service expansion has been met with broad enthusiasm by library users everywhere. Great Library Events: From Planning to Promotion to Evaluation, with its holistic approach to program provision, serves as an indispensable companion for anyone responsible for event or program planning in their organization. The guide moves through a program’s lifecycle, beginning with the initial steps of defining an event’s scope, ensuring inclusivity, and constructing measurable objectives. It follows with practical considerations such as finding funding, publicizing, assessing outcomes, reporting, and using data to keep the program cycle going. To support each of these steps, and to help ensure successful initiatives, practical examples, templates, and tools are provided throughout. While this book is aimed at library managers and programming staff, it will be helpful for anyone responsible for event or program planning in their organization, whether they are new to the task or seasoned professionals.

Marketing Services And Resources In Information Organizations

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Author : Zhixian George Yi
language : en
Publisher: Chandos Publishing
Release Date : 2017-09-20

Marketing Services And Resources In Information Organizations written by Zhixian George Yi and has been published by Chandos Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-20 with Social Science categories.

With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author's marketing courses and his empirical studies on Australian academic librarians' perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman's University, and he was awarded his master's degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who's Who in America in 2010. - Examines effective marketing techniques, approaches and strategies - Studies marketing from multiple perspectives - Empirical-based, theoretical, and practical - Systematic and comprehensive