Marketing Services And Resources In Information Organizations
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Marketing Services And Resources In Information Organizations
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Author : Zhixian George Yi
language : en
Publisher: Chandos Publishing
Release Date : 2017-09-20
Marketing Services And Resources In Information Organizations written by Zhixian George Yi and has been published by Chandos Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-20 with Social Science categories.
With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author's marketing courses and his empirical studies on Australian academic librarians' perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman's University, and he was awarded his master's degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who's Who in America in 2010. - Examines effective marketing techniques, approaches and strategies - Studies marketing from multiple perspectives - Empirical-based, theoretical, and practical - Systematic and comprehensive
Marketing Library And Information Services
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Author : Dinesh K. Gupta
language : en
Publisher: Walter de Gruyter
Release Date : 2006
Marketing Library And Information Services written by Dinesh K. Gupta and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Marketing Services
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Author : Leonard L. Berry
language : en
Publisher: Simon and Schuster
Release Date : 2004-04-16
Marketing Services written by Leonard L. Berry and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04-16 with Business & Economics categories.
Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways to improve services marketing. They argue that superior service cannot be manufactured in a factory, packaged, and delivered intact to customers. Though an innovative service concept may give a company an initial edge, superior quality is vital to sustaining success. Berry and Parasuraman show that inspired leadership, a customer-minded corporate culture, an excellent service-system design, and effective use of technology and information are crucial to superior service quality and services marketing. When a company's service is excellent, customers are more likely to perceive value in transactions, spread favorable word-of-mouth impressions, and respond positively to employee-cross-selling efforts. The authors point out that a service company that does relatively little pre-sales marketing but is truly dedicated to delivering excellent quality service will have greater marketing effectiveness, higher customer retention, and more sales to existing customers than a company that emphasizes pre-sale marketing but falls short during actual service delivery. The focus of any company, they insist, must be customer satisfaction through integration of service quality throughout the entire system. Filled with examples, stories, and insights from senior executives, Berry and Parasuraman's new framework for effective marketing services contains the key to high-performance services marketing.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Change Management In Information Organizations
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Author : Zhixian Yi
language : en
Publisher: Elsevier
Release Date : 2024-09-10
Change Management In Information Organizations written by Zhixian Yi and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-10 with Language Arts & Disciplines categories.
Against the background of the acceleration of change caused by the COVID-19 pandemic, Change Management in Information Organizations presents topics in change management for information organizations that are of practical help for rapidly adapting to, and managing, changing circumstances. As organizations re-examine practices, services and resources, and innovate for competitive advantage, the book offers theoretical and evidence-based material: including empirical research and insights from academic library directors. It introduces fundamental concepts of change management enabling professionals to conceptualize, plan, set up, carry out and evaluate change. Across twelve chapters, this book provides a solution for those managing change in information organizations, bringing them up to speed on models, approaches and methods of change management. The book enables information professionals, academic librarians, archivists, museum specialists, library managers and administrators, university administrators, and graduate students in library and information science to successfully negotiate the new realities. - Presents key topics in change management for information organizations - Gives empirical insights into the process of change management for information organizations - Offers a good understanding of approaches and methods for conceptualizing, planning, carrying out and evaluating change - Provides methods and approaches to assess the effectiveness of change management - Concentrates on the unique situation and needs of change in information organizations
Handbook Of Research On Technology Adoption Social Policy And Global Integration
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Author : Mehdi Khosrow-Pour
language : en
Publisher: Business Science Reference
Release Date : 2017
Handbook Of Research On Technology Adoption Social Policy And Global Integration written by Mehdi Khosrow-Pour and has been published by Business Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business categories.
"This book analyzes the latest innovations and research on technology adoption, social policy and global integration. It explores topics such as labor market, unemployment, corporate governance, organizational agility, and supply chain governance"--
Services Marketing People Technology Strategy Eighth Edition
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Author : Jochen Wirtz
language : en
Publisher: World Scientific Publishing Company
Release Date : 2016-03-29
Services Marketing People Technology Strategy Eighth Edition written by Jochen Wirtz and has been published by World Scientific Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-29 with Business & Economics categories.
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Elements Of Information Organization And Dissemination
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Author : Amitabha Chatterjee
language : en
Publisher: Chandos Publishing
Release Date : 2016-11-05
Elements Of Information Organization And Dissemination written by Amitabha Chatterjee and has been published by Chandos Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-05 with Business & Economics categories.
Elements of Information Organization and Dissemination provides Information on how to organize and disseminate library and information science (LIS), a subject that is taught in many international Library Information Science university programs. While there are many books covering different areas of the subject separately, this book covers the entire subject area and incorporates the latest developments. - Presets an overview of the entire subject, covering all relevant areas of library and information science - Contains bulletpoints that highlight key features in each chapter - Written in an accessible language, this book is aimed at a wide audience of LIS academics
Information Organization And Management
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Author : Ralf Reichwald
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-03-27
Information Organization And Management written by Ralf Reichwald and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-27 with Business & Economics categories.
Information, Organization and Management is a comprehensive treatment of the economic and technical foundations for new organizational forms, relations and processes. It provides a wide range of underlying concepts and frameworks that help the reader understand the major forces driving organizational and marketplace change, rather than presenting these changes as simple outcomes of technological or management fads. "The book has a heavier than usual economic bent, yet also considers the human cognitive aspects. The emphasis throughout is on the total concepts, with subsections at the end of each chapter describing the role of information and the implications for management. The content is well worth reading." Paul Gray, Claremont Graduate School and University of California at Irvine.
Marketing In The Public Sector
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Author : Nancy R. Lee
language : en
Publisher: Pearson Education
Release Date : 2006-10-16
Marketing In The Public Sector written by Nancy R. Lee and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-16 with Business & Economics categories.
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.