Marketing Wisdom
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Marketing Wisdom
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Author : Kartikeya Kompella
language : en
Publisher:
Release Date : 2019
Marketing Wisdom written by Kartikeya Kompella and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with BUSINESS & ECONOMICS categories.
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers' current context. It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.
Professional Services Marketing Wisdom
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Author : Ric Willmot
language : en
Publisher: John Wiley & Sons
Release Date : 2014-08-04
Professional Services Marketing Wisdom written by Ric Willmot and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-04 with Business & Economics categories.
Effective marketing tactics and strategies for professional service providers If you own and operate your own professional services firm—in accounting, finance, law, or another field—you know just how important marketing is to the success of your business. If you can't get your name out there, you won't have any customers to call your own. This handy guide offers a comprehensive plan for attracting and acquiring clients for small and even one-person firms—no marketing degree required. The strategies and tactics here are fun, easy-to-understand, and doable right now. All you need to bring is enthusiasm and commitment. You'll learn how to identify potential clients, explain why you're their best choice, grow your market share, get great referrals, designate which clients are long-term, profitable keepers, and much more. Features easy-to-implement marketing tactics and strategies for small professional services firms in any industry Ideal for anyone who runs a small firm, as well as professionals in larger firms who want to climb the ladder Shows readers with no marketing background how to boost their businesses Negates the need for expensive and often ineffective external marketing or sales consultants or branding and public relations firms For anyone who runs their own firm, Professional Services Marketing Wisdom offers unbeatable guidance on attracting and keeping the clients that small firms need to survive and thrive.
The Little Blue Book Of Email Marketing Wisdom
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Author : Kelvin Dorsey
language : en
Publisher:
Release Date : 2018-02-21
The Little Blue Book Of Email Marketing Wisdom written by Kelvin Dorsey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-21 with categories.
Harken: A knowledgeable marketer will make a few bucks, but the wise marketer will make a fortune.What is wisdom?Well, using email marketing as context, let me explain it this way:Knowledge is knowing that subject lines with all capitals get attention. Wisdom is knowing NOT to use all capitals in your subject lines.The reason is that using all capitals will only get you negative attention.You follow?Now, hear this:The saddest aspect of the advertising industry right now is that the industry gathers knowledge faster than marketers can gather wisdom. And, knowledge without wisdom is about as useless as a senior citizen with an iPad.Thus, this little book is wisdom focused.Yes, dear reader, this book is not designed to just stuff your head full of information (although there's plenty of that too) but rather stuff it full of wisdom.I'm talking about the ability to take the sales information in this book (and the sales information you already have between your ears) and turn it into dollars.That's right . . . sales!Although this book has a strong focus on email marketing, the wisdom therein transcends email marketing.Not only will this wisdom help you make a bundle of money selling your wares, but it will make you a more persuasive and influential individual, which of course, will affect everything you do.Enjoy.
Growth Nuggets
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Author : Rajesh Srinivasan
language : en
Publisher: Notion Press
Release Date : 2021-06-11
Growth Nuggets written by Rajesh Srinivasan and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-11 with Business & Economics categories.
A BOOSTER DOSE FOR YOUR BUSINESS ACUMEN If Rajesh Srinivasan is a sought-after Marketing strategy consultant and a keynote speaker, it is because his clients value his thoughts and counsel, thanks to his professional experience and knowledge. This knowledge, gained over three decades, makes a difference to their business and helps them grow. It is the same knowledge that makes his talks and social media posts insightful and engaging. And now, Rajesh brings you the richness of his experience and his keen insights in the form of this book. In Growth Nuggets – Bites of Marketing Wisdom for the Smart Entrepreneur, you will find the distilled essence of his professional learnings, especially those relevant to entrepreneurs, start-up founders and senior corporate leaders. Spanning Sales, Marketing, Branding, Communication, Consumer Focus, Disruption and Strategy & Mindset, these nuggets of perspective will enrich you, thereby enriching your business. Designed to induce introspection, this book will make you look at your business in a new light. It will be a valuable addition to your library.
The Marketing Toolkit
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Author : Jeff Della Mura
language : en
Publisher: Hachette UK
Release Date : 2014-03-27
The Marketing Toolkit written by Jeff Della Mura and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-27 with Business & Economics categories.
Good marketing really can transform a business but here's how to get to the nuts and bolts of what is right for your business. This book supports anyone who is responsible for the survival and success of businesses by simplifying the marketing process. It delivers actionable steps on more than 60 topics which form the core of marketing - understanding customer needs in order to satisfy them profitably. It uniquely covers associated vital issues such as working with designers, buying resources, negotiation skills, etcetera. Above all you have quick access to evergreen wisdom and uncomplicated, practical, information that will help move you forward. It is written by an expert - the author is an experienced business professional and a practising marketing professional, an accustomed teacher who knows how to write what a reader needs and a practising business adviser who has first-hand experience of the most common pitfalls and errors.
5 Minutes To Better Branding
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Author : Rob Weinberg
language : en
Publisher: Write Away Books
Release Date : 2023-11-30
5 Minutes To Better Branding written by Rob Weinberg and has been published by Write Away Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-30 with Business & Economics categories.
Whether you own a business, freelance, or want to stand out from the crowd for personal reasons, THIS is the book for you! Containing dozens of the best works from the syndicated newspaper column Ask Mr. Marketing, this collection consistently delivers solid nuts & bolts advice that can be used immediately, with wisdom, wit, and a user-friendly tone. Highlights include: - Clear-cut insights into both traditional and novel communications tools. - Bite-sized opportunities to expand your messaging results from a mind that's been described as "So creative, he doesn't acknowledge 'the box' exists." Filled with dozens of easy-to-use marketing tools perfect for business, personal, and nonprofit applications, 5 Minutes to Better Branding consistently delivers easily digestible marketing wisdom and food for thought sure to spur additional discussion at the end of each chapter. Brought to you by the author of Removing the Mystery from Marketing and Streetwise Internet Business Plan, every story in this collection is guaranteed to clear the cobwebs and get you thinking differently.
A Genie S Wisdom
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Author : Jack Trout
language : en
Publisher: John Wiley & Sons
Release Date : 2002-11-11
A Genie S Wisdom written by Jack Trout and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-11 with Business & Economics categories.
A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. A Genie's Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices.
Marketing Knowledge
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Author : Dominic Twose
language : en
Publisher: Lulu.com
Release Date : 2019-04-29
Marketing Knowledge written by Dominic Twose and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-29 with categories.
Dominic Twose was Global Head of Knowledge Management at Millward Brown (the world's foremost brand and advertising research consultant) for 15 years. During this time he had access to the world's largest brand and advertising databases and hundreds of case studies from around the world. This book draws together all the key learning over that period. In a world full of opinions, this draws conclusions based on evidence. Conclusions about how brands grow, and the role of advertising. Reviews "A very useful little book, full of practical wisdom and common sense. Keep it by your computer, and steal from it mercilessly. I know I will." - Les Binet, Head of Effectiveness, adam&eveDDB "There can be no doubt that what the world of marketing needs is a bit more knowledge and a bit less ignorance. This, therefore, is a very timely and well written book from Dominic." Mark Ritson, Brand Consultant
Marketing Munchies
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Author : Tom Harris
language : en
Publisher: CreateSpace
Release Date : 2015-05-05
Marketing Munchies written by Tom Harris and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-05 with categories.
A random and unorganized compendium of 202 snippets, bits, morsels, and nuggets of marketing information, advice, wisdom and inspiration. Marketing is a continuum that begins where your future customer has never heard of you, nor you of them, and ends where they sign the order or click the Buy Now button. Marketing is everything that happens between those two points. This book will help you through that journey.
Marketing Wisdom
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Author : Kartikeya Kompella
language : en
Publisher: Springer
Release Date : 2018-08-30
Marketing Wisdom written by Kartikeya Kompella and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-30 with Business & Economics categories.
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers’ current context. It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.