Marketing Your Medical Practice Managing Your Online Reputation
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Marketing Your Medical Practice Managing Your Online Reputation
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Author : Jennifer Thompson
language : en
Publisher:
Release Date : 2013-02-13
Marketing Your Medical Practice Managing Your Online Reputation written by Jennifer Thompson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-13 with Medical categories.
Patients are looking at you more closely than ever before. They have more choices, more control and more ways to find out about you and you practice. Are you sure they're looking at the right information? This book by professional healthcare marketers Jennifer Thompson and Corey Gehrold of Insight Marketing Group was developed to help you gain control of your online reputation and ultimately schedule more appointments - regardless of your experience level with marketing or the internet. The easy-to-read chapters inside will help you understand how online reputation management can give you an advantage over your competition and walk you through what you can do to get started today.
Marketing Your Clinical Practice
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Author : Neil Baum
language : en
Publisher: Jones & Bartlett Learning
Release Date : 2010-10-22
Marketing Your Clinical Practice written by Neil Baum and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-22 with Business & Economics categories.
This essential resource provides readers with the plans and real examples to market and grow a successful practice. The guide is filled with practical marketing tips and strategies based around the five components of a successful practice.
Establishing Managing And Protecting Your Online Reputation
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Author : Kevin Pho
language : en
Publisher:
Release Date : 2013
Establishing Managing And Protecting Your Online Reputation written by Kevin Pho and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Communication in medicine categories.
Little Book Of Healthcare Marketing
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Author : Drew Stevens
language : en
Publisher:
Release Date : 2016-08-25
Little Book Of Healthcare Marketing written by Drew Stevens and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-25 with Medical categories.
Medical marketing is something not thought of by physicians. The notion is that referrals will come from insurance companies, so there is no need to worry about patient flow. Yet, our contemporary world with its prevalence of the Internet especially with websites and review sites places too much control in the hands of the patient. With this in mind, patients have choices and no longer use insurance companies for referrals--they use other patients. Your role as a practitioner is changed and so is your staff. The ideology today is that you are all in the relationship business. When you develop more relationships, you allow these new individuals to your "marketing" world. Today's doctors must create a community and a strong one. The larger the community, the stronger the brand. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you.
The Business Of Building And Managing A Healthcare Practice
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Author : Neil Baum
language : en
Publisher: Springer Nature
Release Date : 2023-08-31
The Business Of Building And Managing A Healthcare Practice written by Neil Baum and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-31 with Medical categories.
Building on the foundation of the previous edition, this book takes readers to the next level of management of medical practices for the 21st century. The road to becoming a physician is not an easy one to travel, nor does it become easier once a doctor completes his\her training. After a long and arduous training process, doctors embark on their professional journey, and there are major crossroads that are fraught with challenges, unknowns and risk. The transition to professional practice is daunting, and many physicians leave their training unprepared for the business of medicine. Even at the peak of their careers, sustaining a successful and profitable practice is not easy. Opening chapters revisit the basic business concepts that every physician needs to know, emphasizing the benefits that accrue to a physician who understands the basics of business, from accounting and contracts to managing people and personal finances. The next set of chapters offers a roadmap for doctors who are beginning a medical practice and will include new methods and procedures that have become available since the original edition, defining the various options for doctors’ employment such as solo practice, group practice and academic medicine. The final chapters emphasize strategies on how to build and grow a successful practice, including the use of technology and telemedicine, cybersecurity, marketing and much more. Unfortunately, not every doctor has the background, training and skills to manage a medical practice. The Business of Building and Managing a Healthcare Practice simplifies the process of business management and provides the practicing physician with knowledge to be able to enjoy the business component of his\her medical practice.
People Technology Profit Practical Ideas For A Happier Healthier Practice Business
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Author : Laurie Morgan
language : en
Publisher: Management Rx
Release Date : 2022-08-28
People Technology Profit Practical Ideas For A Happier Healthier Practice Business written by Laurie Morgan and has been published by Management Rx this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-28 with Business & Economics categories.
Practical tips and advice for practice owners and managers -- explored through case studies of real practices Whether your medical practice is small, mighty, and independent or part of a larger healthcare organization, odds are it could run more smoothly, with less stress -- and be more profitable. But some of the best, easiest-to-implement practice management steps you can take to boost your business are hardest to see from inside your own practice. That's where the insights of an experienced consultant can be most helpful, and can open your eyes to new ways of looking at your practice. Physicians and medical practice managers: this book is chock full of accessible, practical information about the business side of medicine -- information that you can easily apply to your own practice. It covers key practice management concerns like how to: capture more reimbursement revenue; improve workflow and productivity (without losing your focus on patients); attract new patients easily; and use new technology to serve patients better and collect more reliably. Best of all, its real-practice case studies, tips, and fresh ideas are not just easy to apply to your own practice, they're lively and engaging to read. Stories from the author's real consulting experiences with a diverse array of actual practices bring day-to-day practice management goals and problems (and their solutions!) to life. This book will give you many new ideas to think about, whether your practice is established, you're just launching your independent practice, or you're responsible for managing a healthcare business. Whether you are a physician-owner or are a manager responsible for running a practice or other healthcare business, you'll love this book's fresh approaches, quick tips, and management secrets. They'll get you excited about improving your business--and you'll be eager to try them. Today's physicians and healthcare workers too often face frustration and even burnout. An efficient clinic, practice, ambulatory surgery center, or other medical business can be an important contributor to both physician morale and patient service. Running a better business isn't just a key to higher profit and more income, it reduces stress and can be a source of career satisfaction. Physician practice owners, practice managers, medical office managers, healthcare administrators and managers of all stripes, and even employed physicians: this book will help you look at your business with fresh eyes -- and easily apply best-practice ideas to your workflow, physician marketing, practice staffing, and clinic front office and back office technology that will pay off over and over again.
Own Your Reputation A Guide To An Online Reputation That Attracts Customers Clients Patients And Followers
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Author : Greg Jordan
language : en
Publisher:
Release Date : 2019-06-30
Own Your Reputation A Guide To An Online Reputation That Attracts Customers Clients Patients And Followers written by Greg Jordan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-30 with categories.
Own Your Reputation - A Guide to an Online Reputation That Attracts Customers, Clients, Patients and Followers Is The Book For Local Businesses and Nonprofits to create a powerful online reputation and brand. Marketing, advertising, and online reputation management agency owner, Greg Jordan, lays out principles and ideas that help business owners and managers understand and take control of their Google reputation and build a brand that people trust. The strategies and solutions in the book apply to all local businesses and highlights specific examples from the pet services, real estate, and senior care services industries. Why you should download this bookIf it's not clear to you what your online reputation is or how it affects your business, or if you've been victimized by unfair or malicious reviews, or you've not had the time to create a reputation that builds your business, then this book will be helpful. You'll see how Google's star ratings and number of reviews along with social media and brand journalism approaches are the foundation for building a brand that tops your competitors. What's IncludedIncluded are ideas, principles, and tips on online brand reputation management, including: The importance of online reputation to business results How to build an online reputation that people trust Online reputation management best practices The importance of brand journalism Social media online reputation management Reputation monitoring How to respond to positive negative reviews Protecting your reputation Online Reputation Management Systems overview Success examples Senior care case study Want to Know More? Download the book Scroll to the top of the page and click the "Buy" button
The Business Basics Of Building And Managing A Healthcare Practice
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Author : Neil Baum
language : en
Publisher: Springer Nature
Release Date : 2019-11-20
The Business Basics Of Building And Managing A Healthcare Practice written by Neil Baum and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-20 with Medical categories.
This book is intended to be a roadmap towards a successful practice for medical students, residents, fellows, and doctors. This roadmap focuses on how to build and manage a medical practice, and can be applied regardless if the reader is employed, joins a small group, or if they are a doctor who decides to start their own practice. Part I covers the basic business concepts that every physician needs to know. Chapters emphasize the benefits that accrue to a physician who understands the basics of business. Part II provides a guide for doctors who are beginning a medical practice. The chapters define the various options for doctors’ employment such as solo practice, group practice, and academic medicine. The section also includes the process of negotiating contracts, identifying the advisers who help physicians become successful, and secure within their field and practice. The final part emphasizes strategies on how to build and grow a successful practice by covering topics such as hiring staff, employee motivation, creating a brand, gaining recognition, online reputation and presence, crisis management, integrating new technology, and work/life balance. The Business Basics of Building and Managing a Healthcare Practice serves as a valuable resource that helps doctors make a difference in the lives of their patients, as well as help them make good financial decisions.
Get More Dental Patients Using Reputation Marketing
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Author : Jonathan Luke
language : en
Publisher:
Release Date : 2014-03-17
Get More Dental Patients Using Reputation Marketing written by Jonathan Luke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-17 with categories.
Get More Dental Patients Using Reputation Marketing - Become The Market Leader In Your Local Area will show dental practices how to build an amazing reputation online then leverage that into a steady and consistent flow of new patients into their practice. This will allow your Dental practice to scale and grow while continuing to do what you already do well on a daily business. But you should not be spending another dime on marketing & advertising until you have built an incredible image & reputation online.If your practice has bad reviews or simply not enough reviews this applies to you. According to a recent study (Bright Local), 72% consumers trust good online reviews like a personal recommendation from a friend or relative but also found that a consumer needs to see a minimum of 6 - 10 reviews to consider the reviews "Trustworthy". Or, if you have a good amount of great reviews online but just are not properly leveraging those into getting more dental patients you won't want to miss this reading.You can get more dental patients using Reputation Marketing by cementing yourself as the local leader and authority in your local market. Follow the steps outlined in this book to get there.Inside you will get access to a detailed step by step strategy that will be the best investment you have ever put into your Dental practice. The results can help you strive now and moving forward into the ever-changing digital business platform.Times have been changing and will continue changing but online reviews are here to stay. Consumers know they can research companies online without having to spend a dime on you or any of your services.This is very important for dental practices along with their marketing efforts. If you are spending a bunch of money on marketing and advertising but still don't have a strong online image and reputation, it could be all for nothing.Your online image is a very big key to whether or not you can continue to get more dental patients into your practice consistently. Plus, great online reviews can bring you hot, targeted, pre-qualified, pre-sold leads willing to book appointments on the spot.This book will teach you how to get more dental patients by helping you build a 5 Star Reputation then harnessing that authority to get the phone constantly ringing from new dental prospects.This is not Reputation management, it is Reputation Marketing. Reputation Management is just not enough in terms of building & marketing a 5 Star Reputation. While managing your reputation is one key aspect it is only 1 small part of the entire puzzle. So, before learning the exact strategy you will be shown what the difference is between Reputation Management and Reputation Marketing and why it is so important today and and for here on out.Then, that's when you will be given the keys to the kingdom - an entire Reputation Marketing strategy that will show you step by step how to put this plan into action.
No Bs Roi Social And Interactive Marketing For Your Medical Aesthetic Practice
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Author : Jake Laban, MBA
language : en
Publisher: Lulu.com
Release Date : 2013-05-23
No Bs Roi Social And Interactive Marketing For Your Medical Aesthetic Practice written by Jake Laban, MBA and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-23 with Business & Economics categories.
Facebook likes and Twitter followers don't deliver revenue to your practice. This book clearly lays out how any medical aesthetic practice can effectively turn social media into a money making machine for their practice. Total Social Solutions LLC of Las Vegas, Nevada is the first full-service social and interactive media marketing agency dedicated to delivering medical aesthetic practices real and measurable business improvement through the effective use of social media and other interactive marketing platforms. Published by Total Social Solutions Las Vegas, Nevada www.TotalSocialSolutons.com (c) 2013 All Rights Reserved