Marktforschung F R Die Smart Data World
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Marktforschung F R Die Smart Data World
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Author : Bernhard Keller
language : de
Publisher: Springer-Verlag
Release Date : 2020-02-03
Marktforschung F R Die Smart Data World written by Bernhard Keller and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-03 with Business & Economics categories.
Die Methoden und Aufgaben der Marktforschung scheinen sich ständig zu verändern, aktualisieren sich und passen sich an Marktbedürfnisse an mit dem Ziel, eines zu erreichen: eine systemische Sicht auf Menschen, Daten und Dinge. Menschen bewegen sich im Web, nutzen unterschiedliche „Dinge“, sind „verdatet“ und generieren als Käufer, Nutzer oder Interessenten mehr Daten denn je. Der Glanz der Idee, dieses Füllhorn an Daten mittels Big Data Analytics und Künstlicher Intelligenz zu nützlichen Informationen und wertvollem Wissen fehlerlos automatisiert zu wandeln, bekommt immer mehr Flecken, denn was bei dieser Betrachtung fehlt, ist der Mensch. Umso mehr ist die Expertise der Marktforscher gefragt, die erweitert wird um das Wissen von Experten zu BlockChain Algorithmen, Gamification etc. Ebenso ist ein Überdenken der Leitplanken erforderlich, die eine moderne Ethik als Regeln des kommerziellen Prozesses setzen muss.Unternehmen brauchen Wissen über Präferenzen, Entscheidungsprozesse und Verhalten, um verwertbare Erkenntnisse zu generieren. Neu dabei ist die Vielfältigkeit der Orte, an denen Konsumenten und Bürger Informationen sammeln, selber zum Content beitragen und sich bewegen. Diese Vielfalt zu erfassen und der Analyse zugänglich zu machen, ist das Bestreben der modernen Marktforschung, sie setzt neben allen klassischen Instrumenten neue Wege und Verfahren ein – von Beacons, über passive Tracking-Verfahren bis hin zu künstlicher Intelligenz – alles, was dazu beiträgt, aus Daten smarte Daten zu machen, die die Geschichte der Menschen in ihren verschiedenen Rollen und Zusammenhängen erzählen. Marktforschung wird damit ebenso digital wie es die Gesellschaft ist. Den Weg und die Verfahren zu beschreiben, die zu relevanten Insights führen und dabei ebenso die Möglichkeiten, Chancen, Überschätzungen und Grenzen aufzuzeigen, ist das Anliegen dieses Buches. Verbunden damit gehen die Autoren auch der Frage nach, wie die zukünftigen Skills der Profession aussehen müssen, um die Geschichte der Daten zu verstehen und Daten zu wertvollen Informationen zu machen.
Computational Science And Its Applications Iccsa 2021
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Author : Osvaldo Gervasi
language : en
Publisher: Springer Nature
Release Date : 2021-09-10
Computational Science And Its Applications Iccsa 2021 written by Osvaldo Gervasi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-10 with Computers categories.
The ten-volume set LNCS 12949 – 12958 constitutes the proceedings of the 21st International Conference on Computational Science and Its Applications, ICCSA 2021, which was held in Cagliari, Italy, during September 13 – 16, 2021. The event was organized in a hybrid mode due to the Covid-19 pandemic. The 466 full and 18 short papers presented in these proceedings were carefully reviewed and selected from 1588 submissions. The books cover such topics as multicore architectures, mobile and wireless security, sensor networks, open source software, collaborative and social computing systems and tools, cryptography, human computer interaction, software design engineering, and others. Part II of the set follows two general tracks: geometric modeling, graphics and visualization; advanced and emerging applications. Further sections include the proceedings of the workshops: International Workshop on Advanced Transport Tools and Methods (A2TM 2021); International Workshop on Advances in Artificial Intelligence Learning Technologies: Blended Learning, STEM, Computational Thinking and Coding (AAILT 2021); International Workshop on Advancements in Applied Machine-learning and Data Analytics (AAMDA 2021). At the end of the book there is a block of short papers. The chapter "Spatial justice models: an exploratory analysis on fair distribution of opportunities" is published open access under a CC BY license (Creative Commons Attribution 4.0 International License). /div
Sports Sponsoring
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Author : Manfred Bruhn
language : en
Publisher: Springer Nature
Release Date :
Sports Sponsoring written by Manfred Bruhn and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Digitalisierung Im Marketing
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Author : Stefan Lacher
language : de
Publisher: Kohlhammer Verlag
Release Date : 2021-09-15
Digitalisierung Im Marketing written by Stefan Lacher and has been published by Kohlhammer Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-15 with Business & Economics categories.
Soziale Netzwerke, moderne Informations- und Kommunikationstechnologien, neue und direktere Formate und die Digitalisierung der Marketingprozesse führen in der Praxis zu einem Umdenken: Das seit Jahren etablierte, klassische Marketing wird zugunsten neuer Ansätze verändert und modernisiert. In der Praxis entstehen damit neue Konzepte, die eine unmittelbare Kundenansprache ermöglichen und neue Chancen für die Bewerbung von Produkten und Dienstleistungen eröffnen. Mit dem vorliegenden Band, der unsere Transferreihe "Praxiswissen Management" beschließt, werden diese Entwicklungen benannt und erläutert, wobei einzelne Beiträge auch Best Practices darstellen, die von innovativen Unternehmen entwickelt bzw. angewendet werden und die eindrücklich die vielfältigen Möglichkeiten illustrieren.
Internet Of Things And Big Data Technologies For Next Generation Healthcare
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Author : Chintan Bhatt
language : en
Publisher: Springer
Release Date : 2017-01-01
Internet Of Things And Big Data Technologies For Next Generation Healthcare written by Chintan Bhatt and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-01 with Technology & Engineering categories.
This comprehensive book focuses on better big-data security for healthcare organizations. Following an extensive introduction to the Internet of Things (IoT) in healthcare including challenging topics and scenarios, it offers an in-depth analysis of medical body area networks with the 5th generation of IoT communication technology along with its nanotechnology. It also describes a novel strategic framework and computationally intelligent model to measure possible security vulnerabilities in the context of e-health. Moreover, the book addresses healthcare systems that handle large volumes of data driven by patients’ records and health/personal information, including big-data-based knowledge management systems to support clinical decisions. Several of the issues faced in storing/processing big data are presented along with the available tools, technologies and algorithms to deal with those problems as well as a case study in healthcare analytics. Addressing trust, privacy, and security issues as well as the IoT and big-data challenges, the book highlights the advances in the field to guide engineers developing different IoT devices and evaluating the performance of different IoT techniques. Additionally, it explores the impact of such technologies on public, private, community, and hybrid scenarios in healthcare. This book offers professionals, scientists and engineers the latest technologies, techniques, and strategies for IoT and big data.
Smart Cities And Smart Governance
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Author : Elsa Estevez
language : en
Publisher: Springer Nature
Release Date : 2021-03-16
Smart Cities And Smart Governance written by Elsa Estevez and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-16 with Law categories.
This edited volume discusses smart cities and smart governance within the framework of the 22nd century sustainable city. Written by members of the Smart Cities Smart Government Research Practice Consortium (SCSGRPC), an international multidisciplinary consortium of researchers and practitioners devoted to studying smart governance, this book provides a foundation for global efforts to envision and prepare for the next generation city by advancing understanding of the nature of and need for novel policies, new administrative practices, and enabling technologies required to advance urban governance, governments, and infrastructure. The chapters focus on practical models and approaches, theoretical frameworks, policy models, emerging issues, questions and research problems, as well as including case studies from different parts of the world. A valuable addition to the body of knowledge on smartness in urban government, this book will be of use to researchers in the fields of public administration, political science, information science, and information systems, as well as policy makers and government officials working on implementing smart technology in their cities.
Smart Service Management
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Author : Maria Maleshkova
language : en
Publisher: Springer Nature
Release Date : 2021-01-26
Smart Service Management written by Maria Maleshkova and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-26 with Computers categories.
This book presents the main theoretical foundations behind smart services as well as specific guidelines and practically proven methods on how to design them. Furthermore, it gives an overview of the possible implementation architectures and shows how the designed smart services can be realized with specific technologies. Finally, it provides four specific use cases that show how smart services have been realized in practice and what impact they have within the businesses. The first part of the book defines the basic concepts and aims to establish a shared understanding of terms, such as smart services, service systems, smart service systems or cyber-physical systems. On this basis, it provides an analysis of existing work and includes insights on how an organization incorporating smart services could enhance and adjust their management and business processes. The second part on the design of smart services elaborates on what constitutes a successful smart service and describes experiences in the area of interdisciplinary teams, strategic partnerships, the overall service systems and the common data basis. In the third part, technical reference architectures are presented in detail, encompassing topics on the design of digital twins in cyber physical systems, the communication between entities and sensors in the age of Industry 4.0 as well as data management and integration. The fourth part then highlights a number of analytical possibilities that can be realized and that can constitute or be part of smart services, including machine learning and artificial intelligence methods. Finally, the applicability of the introduced design and development method is demonstrated by considering specific real-world use cases. These include services in the industrial and mobility sector, which were developed in direct cooperation with industry partners. The main target audience of this book is industry-focused readers, especially practitioners from industry, who are involved in supporting and managing digital business. These include professionals working in business development, product management, strategy, and development, ranging from middle management to Chief Digital Officers. It conveys all the basics needed for developing smart services and successfully placing them on the market by explaining technical aspects as well as showcasing practical use cases.
Green Computing In Smart Cities Simulation And Techniques
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Author : Balamurugan Balusamy
language : en
Publisher: Springer Nature
Release Date : 2020-09-07
Green Computing In Smart Cities Simulation And Techniques written by Balamurugan Balusamy and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-07 with Architecture categories.
The book collects the latest research and thinking from international experts on green computing and the smart city. The financial and environmental costs of energy are a concern in smart cities due to the high usage of computing, technology, security, IoT, communications, traffic, and other technologies. This book tackles this problem with a focus on computing, reporting on various approaches being taken worldwide, illustrated by several international case studies demonstrating these approaches. Researchers use this book as an up-to-date reference and engineers use it as a guide for the design and implementation of real solutions.
Emerging Technologies For Battling Covid 19
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Author : Fadi Al-Turjman
language : en
Publisher: Springer Nature
Release Date : 2021-03-19
Emerging Technologies For Battling Covid 19 written by Fadi Al-Turjman and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-19 with Technology & Engineering categories.
The book presents recent trends and solutions to help healthcare sectors and medical staff protect themselves and others and limit the spread of the COVID-19. The book also presents the problems and challenges researchers and academics face in tackling this monumental task. Topics include: Unmanned Aerial Vehicle (UAV) or drones that can be used to detect infected people in different areas; robots used in fighting the COVID-19 by protecting workers and staff dealing with infected people; blockchain technology that secures sensitive transactions in strict confidentiality. With contributions from experts from around the world, this book aims to help those creating and honing technology to help with this global threat.
Smart City Implementation
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Author : Renata Paola Dameri
language : en
Publisher: Springer
Release Date : 2016-09-15
Smart City Implementation written by Renata Paola Dameri and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-15 with Business & Economics categories.
In a series of essays, this book describes and analyzes the concept and theory of the recent smart city phenomenon from a global perspective, with a focus on its implementation around the world. After defining the concept it then elaborates on the role of Information and Communication Technology (ICT) as an enabler for smart cities, and the role of ICT in the interplay with smart mobility. A separate chapter develops the concept of an urban smart dashboard for stakeholders to measure performance as well as the economic and public value. It offers examples of smart cities around the globe, and two detailed case studies on Genoa and Amsterdam exemplify the book’s theoretical and empirical findings, helping readers understand and evaluate the effectiveness and capability of new smart city programs.