Mass Affluence
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Mass Affluence
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Author : Paul Nunes
language : en
Publisher: Harvard Business Press
Release Date : 2004
Mass Affluence written by Paul Nunes and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specifically addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. After years of expensive and largely ineffective attempts at one-to-one marketing and other complex varieties of microsegmentation, the business environment is ripe for a switch back to the relative simplicity of a mass marketing mindset Flouts conventional wisdom: the authors in-depth research uncovered that today's moneyed masses are completely different than the mass market of decades past in terms of how much they have to spend and what they are willing to spend it on. Reveals the mass marketing strategies a range of companies have already successfully used to hit pay dirt with products ranging from oral care to laundry detergent to exotic automobiles.
Race And Affluence
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Author : Paul R. Mullins
language : en
Publisher: Springer Science & Business Media
Release Date : 2005-12-02
Race And Affluence written by Paul R. Mullins and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-02 with Social Science categories.
An archaeological analysis of the centrality of race and racism in American culture. Using a broad range of material, historical, and ethnographic resources from Annapolis, Maryland, during the period 1850 to 1930, the author probes distinctive African-American consumption patterns and examines how those patterns resisted the racist assumptions of the dominant culture while also attempting to demonstrate African-Americans' suitability to full citizenship privileges.
The Child In American Evangelicalism And The Problem Of Affluence
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Author : David A. Sims
language : en
Publisher: Wipf and Stock Publishers
Release Date : 2009-06-01
The Child In American Evangelicalism And The Problem Of Affluence written by David A. Sims and has been published by Wipf and Stock Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-01 with Religion categories.
This work presents an evangelical theology of the child nurtured in the context of American evangelicalism and affluence. It employs an eclectic theological-critical method to produce a theological anthropology of the affluent American-evangelical child (AAEC) through interdisciplinary evangelical engagement of American history, sociology, and economics. Sims articulates how affluence constitutes a significant impediment to evangelical nurture of the AAEC in the discipline and instruction of the Lord. Thus, the problem he addresses is nurture in evangelical affluence, conceived as a theological-anthropological problem. Nurture in the cultural matrices of the evangelical affluence generated by technological consumer capitalism in the U.S. impedes spiritual and moral formation of the AAEC for discipleship in the way of the cross. This impediment risks disciplinary formation of the AAEC for capitalist culture, cultivates delusional belief that life consists in an abundance of possessions, and hinders the practice of evangelical liberation of the poor on humanity's underside. The result is the AAEC's spiritual-moral lack in late modernity. Chapter 1 introduces the problem of the AAEC. Chapters 2 and 3 provide a diachronic lens for the theological anthropology of the AAEC through critical assessment of the theological anthropologies of the child in Jonathan Edwards, Horace Bushnell, and Lawrence Richards. Chapters 4 and 5 constitute the synchronic perspective of the AAEC. Chapter 4 presents an evangelical sociology of the AAEC, drawing upon William Corsaro's theory of interpretive reproductions, and chapter 5 constructs an evangelical theology of the AAEC through critical interaction with John Schneider's moral theology of affluence. Chapter 6, Whither the AAEC?, concludes with a recapitulation of the work and a forecast of possible futures for the AAEC in the twenty-first century.
The Good Of Affluence
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Author : John R. Schneider
language : en
Publisher: Wm. B. Eerdmans Publishing
Release Date : 2002
The Good Of Affluence written by John R. Schneider and has been published by Wm. B. Eerdmans Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Religion categories.
wealth incompatible with true Christianity? In The Good of Affluence John R. Schneider reopens the debate over the proper Christian attitude toward money, arguing, ultimately, that Scripture does indeed provide support for the responsible possession of wealth. This is a provocative book of Christian theology, written to help people seeking God in a culture that has grown from modern capitalism. By comparing classic Christian teaching on wealth with the realities of our modern economic world, Schneider challenges the common presumption that material affluence is inherently bad. Careful interpretation of Scripture narratives -- creation, exodus, exile, and more -- also shows that abundance is the condition that God envisions for all human beings and that faithful persons of wealth are part of this plan. Schneider believes that the "wealth-as-blessing" themes of the Old Testament are not to be spiritualized and do not run contrary to New Testament teachings but provide exactly the frame of reference for the incarnate identity, life, and teaching of Jesus, who came to make real the messianic feast, both in this age and in the age to come. Through insightful engagement with the biblical text Schneider overturns some of the most cherished and unquestioned assumptions of influential Christian writers (particularly Ronald Sider) on modern capitalist affluence. Yet Schneider's message is also finely balanced with the need for responsible Christian living. He offers rich Christians biblical affirmation but also challenges them to a life shaped by an uncommon sense of stewardship and compassion. Incisive, thought provoking, and biblically grounded, The Good of Affluence is a superb resource for anyone -- students, professors, businesspeople, general readers, discussion groups -- wishing to grapple seriously with the subject of faith and wealth.
Succeeding Like Success The Affluent Consumers Of Asia
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Author : Yuwa Wong
language : en
Publisher: John Wiley & Sons
Release Date : 2007
Succeeding Like Success The Affluent Consumers Of Asia written by Yuwa Wong and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years' time are systematically described
Rich Is Beautiful
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Author : Richard North
language : en
Publisher:
Release Date : 2005
Rich Is Beautiful written by Richard North and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Philosophy categories.
The Affluent Consumer
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Author : Ronald D. Michman
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2006-09-30
The Affluent Consumer written by Ronald D. Michman and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-30 with Business & Economics categories.
By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past. This market represents lucrative opportunities for companies that understand how these customers think, act, and make purchasing decisions. Applying primary research, including demographic and economic data, and expertise developed from decades of studying, teaching, and consulting in marketing and consumer behavior, Ronald Michman and Edward Mazze present a comprehensive approach to analyzing the affluent consumer—and creating, promoting, and selling innovative products and services to them. Illustrating their principles through dozens of examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and Wal-Mart, the authors deconstruct how a complex market segment works. Dispelling popular myths and misconcpetions about the composition and behavior of this segment, they provide not only a practical guide for marketers and students of marketing, but a fascinating glimpse into a culture driven by materalism, status, and aspirations to luxury. By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than at any time in the past. In 2004, there were 8.2 million households in the United States with net worth over $1 million, excluding primary residence. Meanwhile, between 1995 and 2001, the number of families filing tax returns for income exceeding $200,000 doubled. This market represents lucrative opportunities for companies that understand how these consumers think, act, and make purchasing decisions.
The Optional Society
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Author : Folke Dovring
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
The Optional Society written by Folke Dovring and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Social Science categories.
Long before today's electronic media made us aware of articulate "world opinions" across the globe, there were other dramatic international com munications. One current of opinion was expressed by the many gener ations of different nationalities who "voted with their feet" and settled down in North America. To them and to many others, the hallmark of the United States since the beginning of the republic was the freedom of choice for common people. This image was inspiring enough to build up the free institutions which together with the country's open frontiers broke the hold of mass poverty. So, options brought to the masses are America's trademark in human civilization. Nowadays, when advanced industrialization and electronic media are penetrating the world and opening new frontiers everywhere, the chal lenge from the optional society - often called "Americanization" - be comes a source of global competition, imitation or opposition and shapes the profile of our time. What is the character of this new optional society so early displayed in the United States but today emerging in many other countries and com municated wherever nations confront socio-economic problems of their own? Can analysis of its economics and communications reveal its inter national message? More than two decades of research in those fields and our experience as Americans by choice have made us try.
The Political Economy Of Japanese Society The State Of The Market
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Author : Junji Banno
language : en
Publisher: Oxford University Press, USA
Release Date : 1997
The Political Economy Of Japanese Society The State Of The Market written by Junji Banno and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Beginning in the late 19th century this study examines the historical developments of Japan's contemporary political economy paying particular attention to the changes that have taken place from the bottom up
Crime Social Control And Human Rights
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Author : David Downes
language : en
Publisher: Routledge
Release Date : 2013-06-17
Crime Social Control And Human Rights written by David Downes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Philosophy categories.
A book of essays in Stanley Cohen's honor that examines the main themes he has explored and developed, which are: crime, social control, and human rights.