Mass Media Research
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Mass Media Research An Introduction
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Author : Roger D. Wimmer
language : en
Publisher: Cengage Learning
Release Date : 2010-01-01
Mass Media Research An Introduction written by Roger D. Wimmer and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Business & Economics categories.
MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, begins with an overview of mass communication research and the ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on applying research methods to the primary areas of interest including print, electronic media, advertising, and public relations. Coverage of mass media research and the Internet, which was presented in a concluding chapter in the previous edition, has now been integrated as appropriate throughout the text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Mass Media Research
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Author : Roger D. Wimmer
language : en
Publisher: Wadsworth Publishing Company
Release Date : 2013-01-01
Mass Media Research written by Roger D. Wimmer and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-01 with Mass media categories.
Reflecting the latest developments from the field, MASS MEDIA RESEARCH: AN INTRODUCTION, 10E, International Edition delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with an expansive section on data analysis and concludes with cutting-edge coverage on applying research methods to the primary areas of interest, including print, electronic media, advertising, and public relations. Completely up to date, the Tenth Edition fully integrates social media coverage, ethics, and the impact of emerging technology on mass media research. It also provides expanded coverage of online research, the impact of tablets on readership, new advertising channels, social media message analytics, and much more.
Mass Media Research
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Author : Roger D. Wimmer
language : en
Publisher: Cengage Learning
Release Date : 2013-06-25
Mass Media Research written by Roger D. Wimmer and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-25 with Business & Economics categories.
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Mass Media Research
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Author : Roger D. Wimmer
language : en
Publisher: Cengage Learning
Release Date : 2013-06-25
Mass Media Research written by Roger D. Wimmer and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-25 with Business & Economics categories.
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Mass Media Research
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Author : Roger D. Wimmer
language : en
Publisher: Arden Shakespeare
Release Date : 1991
Mass Media Research written by Roger D. Wimmer and has been published by Arden Shakespeare this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Social Science categories.
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.
Mass Media Effects Research
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Author : Raymond W. Preiss
language : en
Publisher: Psychology Press
Release Date : 2007
Mass Media Effects Research written by Raymond W. Preiss and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Mass media categories.
Publisher description
Mass Media Research
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Author : Roger D. Wimmer
language : en
Publisher: Wadsworth Publishing Company
Release Date : 2006
Mass Media Research written by Roger D. Wimmer and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Social Science categories.
MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
Doing Media Research
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Author : Susanna Hornig Priest
language : en
Publisher: SAGE
Release Date : 2010
Doing Media Research written by Susanna Hornig Priest and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Language Arts & Disciplines categories.
Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.
Mass Media Research
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Author : Roger D. Wimmer
language : en
Publisher:
Release Date : 1983
Mass Media Research written by Roger D. Wimmer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Mass media categories.
Communication And Social Structure
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Author : Emile G. McAnany
language : en
Publisher: Praeger Publishers
Release Date : 1981
Communication And Social Structure written by Emile G. McAnany and has been published by Praeger Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Social Science categories.