Master Media Relations
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Master Media Relations
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Author : Donna Giancontieri
language : en
Publisher: iUniverse
Release Date : 2008-12
Master Media Relations written by Donna Giancontieri and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12 with Business & Economics categories.
Master Media Relations is a comprehensive strategy for communicating with the media whether on the offensive or the defensive. This book supplies professionals across many diverse fields with the tools they need to generate good publicity, deflect negative coverage, answer questions on the fly, and handle reporters under any given circumstance. Public officials, law enforcement agents, attorneys, business owners, administrators, non-profits, and all spokespersons will learn from this guide how to steer the direction of a news story. Master Media Relations educates news sources on the realities and fundamentals of media contact: How to handle media interviews How to derail negative publicity How to manage public information in a crisis situation How to craft a story idea to promote an agenda or project How to build a relationship with reporters How to counteract errors and misquotes How to prepare for televised interviews and photos How to write effective press releases and take quality news photos
Power Public Relations
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Author : Leonard Saffir
language : en
Publisher: McGraw-Hill Companies
Release Date : 2000
Power Public Relations written by Leonard Saffir and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Public relations is in the White House and the boardroom. It's creating tomorrow's stars on Hollywood sets and it's shaping the careers of tomorrow's leaders. It's moving new ideas out of the workshops of entrepreneurs and onto the Internet. Public relations is everywhere. Leonard Saffir has spent a lifetime affecting the ways we view our corporations, our politicians, our heroes, and the host of products and services we buy and use every day. In "Power Public Relations," he reveals the dynamic, powerful discipline that's successfully being used to influence thinking and shape public reaction. Complete with hands-on advice on working with the media, capturing public interest, and building and evaluating a successful public relations program, "Power Public Relations" promises to reveal new opportunities for anyone who understands the new PR and puts it to work. Praise for the Previous Edition of Power Public Relations "No professional should be without this book. It carries how-to advice and a view of the future that must be read by all." -- Robert L. Dilenschneider Principal, The Dilenschneider Group "In candidly sharing his experiences, Len Saffir easily rates an E for excellence. This book is enlightening, educational, and enjoyable!" -- Richard Weiner Public Relations Consultant
New Media And Public Relations
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Author : Sandra C. Duhé
language : en
Publisher: Peter Lang
Release Date : 2007
New Media And Public Relations written by Sandra C. Duhé and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.
19 Tips For Successful Public Relations
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Author : Brant Skogrand
language : en
Publisher: Brant Skogrand
Release Date : 2013-04
19 Tips For Successful Public Relations written by Brant Skogrand and has been published by Brant Skogrand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04 with Business & Economics categories.
According to the Public Relations Society of America, "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Many organizations, however, struggle with how to successfully integrate public relations into their marketing mix. In 19 Tips for Successful Public Relations, Brant Skogrand, APR, MBC, provides tips, insights and reflections to help business owners realize the positive impact that public relations can have on achieving their business objectives. He covers topics such as: preparing for a newspaper or magazine interview, public relations plan elements, optimizing your online pressroom and more. Skogrand answers, "What is a press release?" and even provides a press release example and a media advisory example. Skogrand is the chief communications officer of Skogrand PR Solutions, LLC (www.skograndpr.com), a public relations, social media and search engine optimization firm. He is Accredited in Public Relations, a Certified Master of Social Media and is certified in search engine marketing. He has a bachelor's degree in journalism from the University of Minnesota and a master's degree in business communication from the University of St. Thomas. Skogrand has served as the chair of the Midwest district and as president of the Minnesota chapter of the Public Relations Society of America. He also is the author of the book "From Fringe Party to Serious Contender" and posts regularly to the Skogrand PR Solutions Blog (www.skograndpr.blogspot.com). Skogrand resides in Apple Valley, Minn., with his wife, son and calico cat.
Discovering Public Relations
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Author : Karen Freberg
language : en
Publisher: SAGE Publications
Release Date : 2020-07-08
Discovering Public Relations written by Karen Freberg and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-08 with Language Arts & Disciplines categories.
Recipient of a 2021 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Effective Media Relations
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Author : Michael Bland
language : en
Publisher: Kogan Page Publishers
Release Date : 2005-06-03
Effective Media Relations written by Michael Bland and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-03 with Business & Economics categories.
The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled. Effective Media Relations will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.
In The News 3rd Edition
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Author : William Wray Carney
language : en
Publisher: University of Alberta
Release Date : 2019-03-01
In The News 3rd Edition written by William Wray Carney and has been published by University of Alberta this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-01 with Business & Economics categories.
Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.
Pr A Persuasive Industry
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Author : T. Morris
language : en
Publisher: Springer
Release Date : 2016-02-10
Pr A Persuasive Industry written by T. Morris and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-10 with Business & Economics categories.
Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.
Mastering Public Relations
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Author : Anthony Davis
language : en
Publisher:
Release Date : 2004
Mastering Public Relations written by Anthony Davis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Ekstern kommunikation categories.
In an engaging and accessible style, Mastering Public Relations takes a strategic management approach to providing a broader and deeper understanding through a well balanced interpretation of theory and practice. For undergraduate, diploma and CPD readers, this non partisan, wide ranging introduction sets public relations and its likely development in meaningful, relevant context. Recurring themes include ethics, social responsibility and international applications. There are multiple case studies and examples, numerous thought provoking questions and many more unusual topics included. MARKET 1: Undergraduates studying PR, either as straight PR, or combined with other subjects (e.g. marketing); HND/HNC; CPD; CAM and Diploma courses MARKET 2: MBA students; Professionals responsible for managing PR & communications; Business people on short management courses
How To Master The Art Of Public Relations
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Author : Delroy Constantine-Simms
language : en
Publisher:
Release Date : 2015-06-10
How To Master The Art Of Public Relations written by Delroy Constantine-Simms and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-10 with Business & Economics categories.
The aim of this book is about introducing you to the concepts of strategic public relations. Despite previous comments, the basic assumption of this book is that readers have some general knowledge of management and business terminology. Furthermore, the text in this book is based in current research and scholarly knowledge of the public relations discipline. Whether you are reading this book to acquire knowledge in a new field, updating your knowledge, or as part of an educational program or course. Each chapter is short enough to be manageable, but filled with information, that does not rely on complicated examples or charts and diagrams. Furthermore, this book includes a few original public relations case studies that have been written in order that concepts discussed can be illustrated and applied. This Book Is Divided Into 16 Parts: Chapter 1: What is Public Relations; Chapter 2: The History of Public Relations, Chapter 3: Public and Media Relations Planning; Chapter 4: Working With The Media; Chapter 5; "Approaches to Public Relations," and Chapter 6 "Public Relations as a Management Function" focus on the importance of the profession, its taxonomy, the academic research showing how public relations should be conducted, and the function as a part of management. Chapter 7 "Organizational Factors for Excellent Public Relations," Chapter 8 "Public Relations and Organizational Effectiveness," Chapter 9 "Identifying and Prioritizing Stakeholders and Publics," and Chapter 10 "Public Relations Research: The Key to Strategy" offer a look at organization, its structure, effectiveness, and how the public relations process is managed--through the relationships with publics and stakeholders, conducting research, and the process of strategically managing public relations. Chapter 11 "The Public Relations Process--RACE," Chapter 12 "The Practice of Public Relations," Chapter 13; Ethics, Leadership and Counseling, and Moral Analyses," Chapter 14; " Infamous Public Relations Blunders" Chapter 15: " Positive Public Relations Campaign" and Chapter 16 "Best Practices for Excellence in Public Relations" provide an advanced discussion of public relations specialties by types: corporations, agencies, government and public affairs units, nonprofits, NGOs, and activist groups. We offer guidance for perhaps the most difficult situations in public relations--counseling upon ethics and taking a leadership role--and finally we discuss what research shows regarding how to make the public relations function the best it can be. We recommend reading the book in this order to build upon the logical flow of terminology, processes, and management knowledge and apply it accodingly.