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Mastering Data Science

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Creating Value With Data Analytics In Marketing

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Author : Peter C. Verhoef
language : en
Publisher: Routledge
Release Date : 2021-11-07

Creating Value With Data Analytics In Marketing written by Peter C. Verhoef and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-07 with Business & Economics categories.

This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing. Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies. Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management. Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.

R For Data Science

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Author : Hadley Wickham
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2016-12-12

R For Data Science written by Hadley Wickham and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-12 with Computers categories.

Learn how to use R to turn raw data into insight, knowledge, and understanding. This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible. Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You'll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you've learned along the way. You'll learn how to: Wrangle—transform your datasets into a form convenient for analysis Program—learn powerful R tools for solving data problems with greater clarity and ease Explore—examine your data, generate hypotheses, and quickly test them Model—provide a low-dimensional summary that captures true "signals" in your dataset Communicate—learn R Markdown for integrating prose, code, and results

Mastering Data Science

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Author : Cybellium
language : en
Publisher: Cybellium Ltd
Release Date :

Mastering Data Science written by Cybellium and has been published by Cybellium Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.

Unleash the Power of Insights from Data Are you ready to embark on a transformative journey into the world of data science? "Mastering Data Science" is your comprehensive guide to unlocking the full potential of data for extracting valuable insights and driving informed decisions. Whether you're an aspiring data scientist looking to enhance your skills or a business leader seeking to leverage data-driven strategies, this book equips you with the knowledge and tools to master the art of data science. Key Features: 1. Dive into Data Science: Immerse yourself in the realm of data science, understanding its core principles, methodologies, and applications. Build a solid foundation that empowers you to extract meaningful insights from complex datasets. 2. Data Exploration and Visualization: Master the art of data exploration and visualization. Learn how to analyze datasets, uncover patterns, and create compelling visualizations that reveal hidden trends. 3. Statistical Analysis and Hypothesis Testing: Uncover the power of statistical analysis and hypothesis testing. Explore techniques for making data-driven inferences, validating assumptions, and drawing meaningful conclusions. 4. Machine Learning Fundamentals: Delve into machine learning concepts and techniques. Learn about supervised and unsupervised learning, feature engineering, model selection, and evaluation. 5. Predictive Analytics: Discover the realm of predictive analytics. Learn how to build predictive models that forecast future outcomes, enabling proactive decision-making. 6. Natural Language Processing (NLP) and Text Mining: Explore NLP and text mining techniques. Learn how to process and analyze textual data, extract sentiments, and uncover insights from unstructured content. 7. Time Series Analysis: Master time series analysis for modeling sequential data. Learn how to forecast trends, identify seasonality, and make predictions based on temporal patterns. 8. Big Data and Data Wrangling: Dive into big data analytics and data wrangling. Learn how to handle and preprocess large datasets, ensuring data quality and usability. 9. Deep Learning and Neural Networks: Uncover the world of deep learning and neural networks. Learn how to build and train deep learning models for tasks like image recognition and natural language understanding. 10. Real-World Applications: Gain insights into real-world applications of data science across industries. From healthcare to finance, explore how organizations harness data science for strategic decision-making. Who This Book Is For: "Mastering Data Science" is an indispensable resource for aspiring data scientists, analysts, and business professionals who want to excel in extracting insights from data. Whether you're new to data science or seeking advanced techniques, this book will guide you through the intricacies and empower you to harness the full potential of data for innovation. © 2023 Cybellium Ltd. All rights reserved. www.cybellium.com

Deep Learning With Python

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Author : Jason Brownlee
language : en
Publisher: Machine Learning Mastery
Release Date : 2016-05-13

Deep Learning With Python written by Jason Brownlee and has been published by Machine Learning Mastery this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-13 with Computers categories.

Deep learning is the most interesting and powerful machine learning technique right now. Top deep learning libraries are available on the Python ecosystem like Theano and TensorFlow. Tap into their power in a few lines of code using Keras, the best-of-breed applied deep learning library. In this Ebook, learn exactly how to get started and apply deep learning to your own machine learning projects.

Mastering Data Analysis With R

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Author : Gergely Daróczi
language : en
Publisher:
Release Date : 2015

Mastering Data Analysis With R written by Gergely Daróczi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Data mining categories.

Gain sharp insights into your data and solve real-world data science problems with R--from data munging to modeling and visualizationAbout This Book* Handle your data with precision and care for optimal business intelligence* Restructure and transform your data to inform decision-making* Packed with practical advice and tips to help you get to grips with data miningWho This Book Is ForIf you are a data scientist or R developer who wants to explore and optimize your use of R's advanced features and tools, this is the book for you. A basic knowledge of R is required, along with an understanding of database logic.What You Will Learn* Connect to and load data from R's range of powerful databases* Successfully fetch and parse structured and unstructured data* Transform and restructure your data with efficient R packages* Define and build complex statistical models with glm* Develop and train machine learning algorithms* Visualize social networks and graph data* Deploy supervised and unsupervised classification algorithms* Discover how to visualize spatial data with RIn DetailR is an essential language for sharp and successful data analysis. Its numerous features and ease of use make it a powerful way of mining, managing, and interpreting large sets of data. In a world where understanding big data has become key, by mastering R you will be able to deal with your data effectively and efficiently.This book will give you the guidance you need to build and develop your knowledge and expertise. Bridging the gap between theory and practice, this book will help you to understand and use data for a competitive advantage.Beginning with taking you through essential data mining and management tasks such as munging, fetching, cleaning, and restructuring, the book then explores different model designs and the core components of effective analysis. You will then discover how to optimize your use of machine learning algorithms for classification and recommendation systems beside the traditional and more recent statistical methods.Style and approachCovering the essential tasks and skills within data science, Mastering Data Analysis provides you with solutions to the challenges of data science. Each section gives you a theoretical overview before demonstrating how to put the theory to work with real-world use cases and hands-on examples.

Creating Value With Data Analytics In Marketing

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Author : Peter C. Verhoef
language : en
Publisher: Routledge
Release Date : 2021-11-07

Mastering Data Science A Comprehensive Guide To Techniques And Applications

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Author : Adam Jones
language : en
Publisher: Walzone Press
Release Date : 2025-01-05

Mastering Data Science A Comprehensive Guide To Techniques And Applications written by Adam Jones and has been published by Walzone Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-05 with Computers categories.

Embark on your data science journey with "Mastering Data Science: A Comprehensive Guide to Techniques and Applications," the ultimate resource for mastering the vast landscape of data science. Whether you're a novice eager to explore the field or an expert looking to refine and expand your skills, this book provides a thorough exploration of essential data science techniques and applications. Discover the foundational principles of data wrangling, preprocessing, statistical fundamentals, and essential mathematical techniques. Delve into the complexities of machine learning, deep learning, and natural language processing with clear explanations that connect theory to real-world practice. Each chapter is carefully designed to unravel complex concepts and features practical examples to enhance your understanding. Explore the intricacies of time series analysis, develop proficiency in crafting compelling data visualizations, and learn to effectively deploy machine learning models. With a focus on practical application, this guide not only imparts theoretical insights but also empowers you to address data science challenges confidently. Unlock the potential of data science to innovate, solve critical problems, and make informed decisions in today's data-centric world with "Mastering Data Science: A Comprehensive Guide to Techniques and Applications."

Master Machine Learning Algorithms

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Author : Jason Brownlee
language : en
Publisher: Machine Learning Mastery
Release Date : 2016-03-04

Master Machine Learning Algorithms written by Jason Brownlee and has been published by Machine Learning Mastery this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-04 with Computers categories.

You must understand the algorithms to get good (and be recognized as being good) at machine learning. In this Ebook, finally cut through the math and learn exactly how machine learning algorithms work, then implement them from scratch, step-by-step.

Unlock Your Data Superpowers Master Data Science Ml With Chatgpt

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Author : Fredric Cardin
language : en
Publisher: DigitalSphere Creations
Release Date :

Unlock Your Data Superpowers Master Data Science Ml With Chatgpt written by Fredric Cardin and has been published by DigitalSphere Creations this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.

Ready to transform data into actionable insights? This comprehensive ebook equips you with the fundamentals of Data Science and Machine Learning, along with the game-changing power of ChatGPT. Inside, you'll discover: Core principles of Data Science and Machine Learning - the foundation for building powerful models. How to leverage ChatGPT's capabilities to streamline tasks and unlock new possibilities. Mastering Matplotlib and Seaborn - essential Python libraries for creating clear and impactful data visualizations. Building 3 complete Data Science and Machine Learning projects - get hands-on experience applying your newfound knowledge efficiently, guided by ChatGPT. This ebook is your roadmap to becoming a data pro, empowering you to: Make data-driven decisions with confidence Extract valuable insights from complex datasets Craft compelling data visualizations to communicate your findings Gain a competitive edge in the job market Don't wait - unlock your data superpowers today!

Mastering Data Mining The Art And Science Of Customer Relationship Management

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Author : Michael J. A. Berry
language : en
Publisher:
Release Date : 2008-09-01

Mastering Data Mining The Art And Science Of Customer Relationship Management written by Michael J. A. Berry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-01 with categories.

Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining techniques for specific problems· Shows how to perform analysis and evaluate results· Features real-world examples from across various industry sectors· Companion Web site with updates on data mining products and service providers About The Book: Companies have invested in building data warehouses to capture vast amounts of customer information. The payoff comes with mining or getting access to the data within this information gold mine to make better business decisions. Readers and reviewers loved Berry and Linoff's first book, Data Mining Techniques, because the authors so clearly illustrate practical techniques with real benefits for improved marketing and sales. Mastering Data Mining takes off from there-assuming readers know the basic techniques covered in the first book, the authors focus on how to best apply these techniques to real business cases. They start with simple applications and work up to the most powerful and sophisticated examples over the course of about 20 cases. (Ralph Kimball used this same approach in his highly successful Data Warehouse Toolkit). As with their first book, Mastering Data Mining is sufficiently technical for database analysts, but is accessible to technically savvy business and marketing managers. It should also appeal to a new breed of database marketing managers.

Mastering Data Science

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