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Mastering Data Science And Big Data Analytics

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Creating Value With Data Analytics In Marketing

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Author : Peter C. Verhoef
language : en
Publisher: Routledge
Release Date : 2021-11-07

Creating Value With Data Analytics In Marketing written by Peter C. Verhoef and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-07 with Business & Economics categories.

This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing. Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies. Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management. Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.

Mastering Data Science And Big Data Analytics

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Author : Maxine Chen
language : en
Publisher:
Release Date : 2024-03-02

Mastering Data Science And Big Data Analytics written by Maxine Chen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-02 with Computers categories.

Embark on a transformative journey into the realm of data science and big data analytics with 'Mastering Data Science and Big Data Analytics: Strategies and Tools for Effective Analysis.' This comprehensive guide unveils essential techniques, strategies, and tools necessary to navigate the vast landscape of big data with confidence and proficiency. From foundational concepts to advanced methodologies, this book provides a holistic understanding of data science principles, empowering both aspiring data scientists and seasoned professionals alike to harness the power of data to drive informed decision-making and innovation. Through clear explanations and real-world examples, discover how to leverage cutting-edge tools and technologies to extract actionable insights from complex datasets. With a focus on practical application, 'Mastering Data Science and Big Data Analytics' equips you with the skills to tackle real-world challenges head-on, whether it's uncovering hidden patterns, predicting future trends, or optimizing business processes. Explore the latest advancements in machine learning, artificial intelligence, and data visualization, and gain proficiency in popular programming languages and frameworks such as Python, R, TensorFlow, and Apache Spark. Whether you're a data enthusiast looking to expand your skill set or a business leader striving to unlock the full potential of your data assets, this book serves as an indispensable companion on the journey to mastering data science and big data analytics. Empower yourself to turn data into actionable insights and drive meaningful impact in an increasingly data-driven world.

R For Data Science

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Author : Hadley Wickham
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2016-12-12

R For Data Science written by Hadley Wickham and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-12 with Computers categories.

Learn how to use R to turn raw data into insight, knowledge, and understanding. This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible. Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You'll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you've learned along the way. You'll learn how to: Wrangle—transform your datasets into a form convenient for analysis Program—learn powerful R tools for solving data problems with greater clarity and ease Explore—examine your data, generate hypotheses, and quickly test them Model—provide a low-dimensional summary that captures true "signals" in your dataset Communicate—learn R Markdown for integrating prose, code, and results

Creating Value With Big Data Analytics

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Author : Peter C. Verhoef
language : en
Publisher: Routledge
Release Date : 2016-01-08

Creating Value With Big Data Analytics written by Peter C. Verhoef and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-08 with Business & Economics categories.

Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.

Data Science And Big Data Analytics In Smart Environments

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Author : Marta Chinnici
language : en
Publisher: CRC Press
Release Date : 2021-07-28

Data Science And Big Data Analytics In Smart Environments written by Marta Chinnici and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-28 with Computers categories.

Most applications generate large datasets, like social networking and social influence programs, smart cities applications, smart house environments, Cloud applications, public web sites, scientific experiments and simulations, data warehouse, monitoring platforms, and e-government services. Data grows rapidly, since applications produce continuously increasing volumes of both unstructured and structured data. Large-scale interconnected systems aim to aggregate and efficiently exploit the power of widely distributed resources. In this context, major solutions for scalability, mobility, reliability, fault tolerance and security are required to achieve high performance and to create a smart environment. The impact on data processing, transfer and storage is the need to re-evaluate the approaches and solutions to better answer the user needs. A variety of solutions for specific applications and platforms exist so a thorough and systematic analysis of existing solutions for data science, data analytics, methods and algorithms used in Big Data processing and storage environments is significant in designing and implementing a smart environment. Fundamental issues pertaining to smart environments (smart cities, ambient assisted leaving, smart houses, green houses, cyber physical systems, etc.) are reviewed. Most of the current efforts still do not adequately address the heterogeneity of different distributed systems, the interoperability between them, and the systems resilience. This book will primarily encompass practical approaches that promote research in all aspects of data processing, data analytics, data processing in different type of systems: Cluster Computing, Grid Computing, Peer-to-Peer, Cloud/Edge/Fog Computing, all involving elements of heterogeneity, having a large variety of tools and software to manage them. The main role of resource management techniques in this domain is to create the suitable frameworks for development of applications and deployment in smart environments, with respect to high performance. The book focuses on topics covering algorithms, architectures, management models, high performance computing techniques and large-scale distributed systems.

Data Science And Big Data Analytics

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Author : EMC Education Services
language : en
Publisher: John Wiley & Sons
Release Date : 2015-01-27

Data Science And Big Data Analytics written by EMC Education Services and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-27 with Computers categories.

Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and technology environment, and the learning is supported and explained with examples that you can replicate using open-source software. This book will help you: Become a contributor on a data science team Deploy a structured lifecycle approach to data analytics problems Apply appropriate analytic techniques and tools to analyzing big data Learn how to tell a compelling story with data to drive business action Prepare for EMC Proven Professional Data Science Certification Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today!

Creating Value With Data Analytics In Marketing

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Author : Peter C. Verhoef
language : en
Publisher: Routledge
Release Date : 2021-11-07

Big Data Analytics Systems Algorithms Applications

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Author : C.S.R. Prabhu
language : en
Publisher: Springer Nature
Release Date : 2019-10-14

Big Data Analytics Systems Algorithms Applications written by C.S.R. Prabhu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-14 with Computers categories.

This book provides a comprehensive survey of techniques, technologies and applications of Big Data and its analysis. The Big Data phenomenon is increasingly impacting all sectors of business and industry, producing an emerging new information ecosystem. On the applications front, the book offers detailed descriptions of various application areas for Big Data Analytics in the important domains of Social Semantic Web Mining, Banking and Financial Services, Capital Markets, Insurance, Advertisement, Recommendation Systems, Bio-Informatics, the IoT and Fog Computing, before delving into issues of security and privacy. With regard to machine learning techniques, the book presents all the standard algorithms for learning – including supervised, semi-supervised and unsupervised techniques such as clustering and reinforcement learning techniques to perform collective Deep Learning. Multi-layered and nonlinear learning for Big Data are also covered. In turn, the book highlights real-life case studies on successful implementations of Big Data Analytics at large IT companies such as Google, Facebook, LinkedIn and Microsoft. Multi-sectorial case studies on domain-based companies such as Deutsche Bank, the power provider Opower, Delta Airlines and a Chinese City Transportation application represent a valuable addition. Given its comprehensive coverage of Big Data Analytics, the book offers a unique resource for undergraduate and graduate students, researchers, educators and IT professionals alike.

Mastering Data Analysis With R

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Author : Gergely Daróczi
language : en
Publisher:
Release Date : 2015

Mastering Data Analysis With R written by Gergely Daróczi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Data mining categories.

Gain sharp insights into your data and solve real-world data science problems with R--from data munging to modeling and visualizationAbout This Book* Handle your data with precision and care for optimal business intelligence* Restructure and transform your data to inform decision-making* Packed with practical advice and tips to help you get to grips with data miningWho This Book Is ForIf you are a data scientist or R developer who wants to explore and optimize your use of R's advanced features and tools, this is the book for you. A basic knowledge of R is required, along with an understanding of database logic.What You Will Learn* Connect to and load data from R's range of powerful databases* Successfully fetch and parse structured and unstructured data* Transform and restructure your data with efficient R packages* Define and build complex statistical models with glm* Develop and train machine learning algorithms* Visualize social networks and graph data* Deploy supervised and unsupervised classification algorithms* Discover how to visualize spatial data with RIn DetailR is an essential language for sharp and successful data analysis. Its numerous features and ease of use make it a powerful way of mining, managing, and interpreting large sets of data. In a world where understanding big data has become key, by mastering R you will be able to deal with your data effectively and efficiently.This book will give you the guidance you need to build and develop your knowledge and expertise. Bridging the gap between theory and practice, this book will help you to understand and use data for a competitive advantage.Beginning with taking you through essential data mining and management tasks such as munging, fetching, cleaning, and restructuring, the book then explores different model designs and the core components of effective analysis. You will then discover how to optimize your use of machine learning algorithms for classification and recommendation systems beside the traditional and more recent statistical methods.Style and approachCovering the essential tasks and skills within data science, Mastering Data Analysis provides you with solutions to the challenges of data science. Each section gives you a theoretical overview before demonstrating how to put the theory to work with real-world use cases and hands-on examples.

Ultimate Big Data Analytics With Apache Hadoop Master Big Data Analytics With Apache Hadoop Using Apache Spark Hive And Python

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Author : Simhadri Govindappa
language : en
Publisher: Orange Education Pvt Limited
Release Date : 2024-09-09

Ultimate Big Data Analytics With Apache Hadoop Master Big Data Analytics With Apache Hadoop Using Apache Spark Hive And Python written by Simhadri Govindappa and has been published by Orange Education Pvt Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-09 with Computers categories.

Master the Hadoop Ecosystem and Build Scalable Analytics Systems Key Features● Explains Hadoop, YARN, MapReduce, and Tez for understanding distributed data processing and resource management. ● Delves into Apache Hive and Apache Spark for their roles in data warehousing, real-time processing, and advanced analytics. ● Provides hands-on guidance for using Python with Hadoop for business intelligence and data analytics. Book Description In a rapidly evolving Big Data job market projected to grow by 28% through 2026 and with salaries reaching up to $150,000 annually—mastering big data analytics with the Hadoop ecosystem is most sought after for career advancement. The Ultimate Big Data Analytics with Apache Hadoop is an indispensable companion offering in-depth knowledge and practical skills needed to excel in today's data-driven landscape. The book begins laying a strong foundation with an overview of data lakes, data warehouses, and related concepts. It then delves into core Hadoop components such as HDFS, YARN, MapReduce, and Apache Tez, offering a blend of theory and practical exercises. You will gain hands-on experience with query engines like Apache Hive and Apache Spark, as well as file and table formats such as ORC, Parquet, Avro, Iceberg, Hudi, and Delta. Detailed instructions on installing and configuring clusters with Docker are included, along with big data visualization and statistical analysis using Python. Given the growing importance of scalable data pipelines, this book equips data engineers, analysts, and big data professionals with practical skills to set up, manage, and optimize data pipelines, and to apply machine learning techniques effectively. Don’t miss out on the opportunity to become a leader in the big data field to unlock the full potential of big data analytics with Hadoop. What you will learn ● Gain expertise in building and managing large-scale data pipelines with Hadoop, YARN, and MapReduce. ● Master real-time analytics and data processing with Apache Spark’s powerful features. ● Develop skills in using Apache Hive for efficient data warehousing and complex queries. ● Integrate Python for advanced data analysis, visualization, and business intelligence in the Hadoop ecosystem. ● Learn to enhance data storage and processing performance using formats like ORC, Parquet, and Delta. ● Acquire hands-on experience in deploying and managing Hadoop clusters with Docker and Kubernetes. ● Build and deploy machine learning models with tools integrated into the Hadoop ecosystem. Table of Contents 1. Introduction to Hadoop and ASF 2. Overview of Big Data Analytics 3. Hadoop and YARN MapReduce and Tez 4. Distributed Query Engines: Apache Hive 5. Distributed Query Engines: Apache Spark 6. File Formats and Table Formats (Apache Ice-berg, Hudi, and Delta) 7. Python and the Hadoop Ecosystem for Big Data Analytics - BI 8. Data Science and Machine Learning with Hadoop Ecosystem 9. Introduction to Cloud Computing and Other Apache Projects Index

Mastering Data Science And Big Data Analytics

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