Mastering Digital Business
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Mastering Digital Business
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Author : Nicholas D. Evans
language : en
Publisher: BCS, The Chartered Institute for IT
Release Date : 2017-01-31
Mastering Digital Business written by Nicholas D. Evans and has been published by BCS, The Chartered Institute for IT this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-31 with Business & Economics categories.
This strategic guide for business and IT executives focuses on how today's most disruptive technologies can be applied in powerful combinations along with platform business models, mastery of digital services, and leading practices in corporate innovation, to help you develop and execute your digital strategies for competitive advantage.
Mastering Digital Business How Powerful Combinations Of Disruptive Technologies Are Enabling The Next Wave Of Digital Transformation
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Author :
language : en
Publisher:
Release Date : 19??
Mastering Digital Business How Powerful Combinations Of Disruptive Technologies Are Enabling The Next Wave Of Digital Transformation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 19?? with categories.
Mastering Digital Marketing
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Author : Michael Cohn
language : en
Publisher:
Release Date : 2017-04-21
Mastering Digital Marketing written by Michael Cohn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-21 with categories.
Mastering Digital Marketing: Maximizing Your Marketing Strategy to Reach Ideal clients is the ideal guide for you if you are just about to bring your business into the digital age. The book explains the effectiveness of marketing your business online and covers all aspects of the perfect digital marketing strategy. This book explains how we did it, and how you can do it too. You'll Learn:* How to bring your business into the digital age easily and effectively. You will also gain a deeper insight into why marketing your business online is essential to your success.* How to identify your target audience, build trust, the power of testimonials, establishing credibility, building relationships, and how to write the perfect call-to-action.* How to view your business in a different way. The tips in the book will enable you to elevate your brand to where you want it to be.* How to develop the perfect online marketing strategy. You will become adept at combining your traditional marketing strategy with your new online strategy for fantastic results.About the AuthorMichael Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their visibility, reputation, trustworthiness and credibility online. At CompuKol Michael consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Michael has over 30 years of experience in IT and web technologies. His expertise includes social media marketing strategies; Internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mastering Digital Transformation
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Author : Nagy K. Hanna
language : en
Publisher: Emerald Group Publishing Limited
Release Date : 2016-01-06
Mastering Digital Transformation written by Nagy K. Hanna and has been published by Emerald Group Publishing Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-06 with Business & Economics categories.
Nagy Hanna presents a systematic approach to integrate ICT into development policies and programs across sectors of economy and society. This book bridges the current disconnect between the ICT specialists and their development counterparts in various sectors so as to harness the ongoing ICT revolution to maximize development impact.
The Digital Business Ecosystem
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Author : Angelo Corallo
language : en
Publisher: Edward Elgar Publishing
Release Date : 2007-01-01
The Digital Business Ecosystem written by Angelo Corallo and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-01 with Business & Economics categories.
By bringing together elements of a radical new approach to the firm based on a biological metaphor of the ecosystem, this unique book extends the limits of existing theories traditionally used to investigate business networks.
Digital Business Models
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Author : Annabeth Aagaard
language : en
Publisher: Springer
Release Date : 2018-12-04
Digital Business Models written by Annabeth Aagaard and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-04 with Business & Economics categories.
This innovative edited collection explores digital business models (DBMs) in theory and practice to contribute to knowledge of how companies, organizations and networks can design, implement and apply DBMs. It views DBMs in a range of contexts and forms, which can be integrated in a number of ways, and aims to inspire and enable academics, students and practitioners to seize the opportunities posed by digital business models, technologies and platforms. One of the first and comprehensive contributions to the field of DBMs and digital business model innovations (DBMI), the authors discuss the opportunities, challenges, technologies, implementation and value creation, customer and data protection processes of DBMs in different contexts.
Mastering Global Business Development And Sales Management
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Author : Thomas A. Cook
language : en
Publisher: CRC Press
Release Date : 2020-08-02
Mastering Global Business Development And Sales Management written by Thomas A. Cook and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-02 with Business & Economics categories.
Mastering Global Business Development and Sales Management focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. This book differentiates itself by providing the essence of international sales management. Shows how to develop a marketing and sales strategy for globalization Details regional versus country-specific profiles Explains what all sales personnel need to know about export trade compliance, logistics, and supply chain operations Provides sales and negotiation skill sets
The Digital Transformation Playbook
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Author : David L. Rogers
language : en
Publisher: Columbia University Press
Release Date : 2016-04-05
The Digital Transformation Playbook written by David L. Rogers and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-05 with Business & Economics categories.
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
The Best Digital Marketing Campaigns In The World
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Author : Damian Ryan
language : en
Publisher: Kogan Page Publishers
Release Date : 2011-06-03
The Best Digital Marketing Campaigns In The World written by Damian Ryan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-03 with Business & Economics categories.
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.
Mastering Digital Transformation
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Author : Steffen Damborg
language : en
Publisher: BoD – Books on Demand
Release Date : 2022-03-08
Mastering Digital Transformation written by Steffen Damborg and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-08 with Computers categories.
Steffen Damborg, the name needs no introduction in the area of digital transformation. For over 20 years, Steffen has worked as a C-level executive with a compressive understanding of how well-established companies function. His passion is to help legacy companies transform via the development and execution of sustainable digital strategies that are based on digital leadership. The book Mastering Digital Transformation extracts from numerous cases of successful digital corporations such as Apple, Google, Facebook, and Tesla and what it takes to transform legacy companies into the digital age. To go from doing digital to being truly digital companies, the author advocates: - Organisational commitment towards digital strategy adoption and implementation - Promotion of experimentation based on concrete and tangible data - Adoption of a cross-functional and agile approach to disruptive innovation - Keeping the organisational strategies fresh by constant adaptation to digital innovations, embracing and preparing for changes in competition, and making necessary changes on the organisation-wide scale for the shifts in market trends This book is an acumen of his knowledge, professional expertise, and experiences and serves to promote a new narrative of digital transformation. It empowers professionals, strategists, managers, board members, directors, C-level executives, and legacy companies to overcome the challenges they face in their journey to digital transformation. Mr. Damborg holds an MBA degree from Aarhus School of Business and a MSc degree in political science from Heidelberg University/Aarhus University. In 2016 Steffen Damborg was appointed Media & Entertainment Group Discussion Leader at Harvard Business School.