Mastering Marketing Communications
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Mastering Marketing Communications
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Author : Cybellium Ltd
language : en
Publisher: Cybellium
Release Date : 2024-10-26
Mastering Marketing Communications written by Cybellium Ltd and has been published by Cybellium this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with categories.
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Mastering Digital Marketing
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Author : Michael Cohn
language : en
Publisher:
Release Date : 2017-04-21
Mastering Digital Marketing written by Michael Cohn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-21 with categories.
Mastering Digital Marketing: Maximizing Your Marketing Strategy to Reach Ideal clients is the ideal guide for you if you are just about to bring your business into the digital age. The book explains the effectiveness of marketing your business online and covers all aspects of the perfect digital marketing strategy. This book explains how we did it, and how you can do it too. You'll Learn:* How to bring your business into the digital age easily and effectively. You will also gain a deeper insight into why marketing your business online is essential to your success.* How to identify your target audience, build trust, the power of testimonials, establishing credibility, building relationships, and how to write the perfect call-to-action.* How to view your business in a different way. The tips in the book will enable you to elevate your brand to where you want it to be.* How to develop the perfect online marketing strategy. You will become adept at combining your traditional marketing strategy with your new online strategy for fantastic results.About the AuthorMichael Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their visibility, reputation, trustworthiness and credibility online. At CompuKol Michael consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Michael has over 30 years of experience in IT and web technologies. His expertise includes social media marketing strategies; Internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Fashion Marketing And Communication
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Author : Olga Mitterfellner
language : en
Publisher:
Release Date : 2019-10
Fashion Marketing And Communication written by Olga Mitterfellner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10 with Business & Economics categories.
"Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples, and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the 21st century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication"--
Mastering Fashion Marketing
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Author : Tim Jackson
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-16
Mastering Fashion Marketing written by Tim Jackson and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-16 with Business & Economics categories.
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Mastering Story Community And Influence
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Author : Jay Oatway
language : en
Publisher: John Wiley & Sons
Release Date : 2012-03-19
Mastering Story Community And Influence written by Jay Oatway and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-19 with Business & Economics categories.
Your digital presence tells the story of who you are... so what should you be saying? In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it’s difficult to connect with the people who matter most to your business and your career. Mastering Story, Community and Influence explains the art of social media storytelling, showing you how to turn your offline expertise into the sort of online thought-leadership that cuts through the noise and attracts larger, more important communities. Whether you’re new to social media or racing to keep up with every new platform, social media storyteller extraordinaire, Jay Oatway, reveals the underlying mechanics and best practices behind becoming a serious online influencer. Mastering Story, Community and Influence will help you become an authoritative presence online and build both the reputation and community you need for your future success in the Social Media Era.
From Theories To Mastery Becoming An Expert In Marketing
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-07-06
From Theories To Mastery Becoming An Expert In Marketing written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-06 with Business & Economics categories.
From the realm of marketing strategies to the intricacies of consumer behavior, this comprehensive guide unlocks the secrets of marketing mastery. Discover the fundamental principles that drive effective marketing, from product development and pricing strategies to distribution channels and integrated marketing communications. Learn how to create products and services that resonate with customers, leaving a lasting impression and driving business growth. In today's digital age, marketing has evolved, and this book delves into the realm of digital marketing and social media. Explore how businesses can leverage these powerful tools to connect with customers, build communities, and accelerate growth. Understand the importance of sales and customer relationship management, emphasizing the art of building strong customer relationships and fostering loyalty. As businesses expand their horizons globally, this book provides insights into the complexities of global marketing. Address the challenges and opportunities of operating in diverse markets, adapting marketing strategies to cultural and regional differences, managing foreign exchange rates and regulations, and establishing effective global partnerships. Furthermore, this book emphasizes the ethical and social responsibility aspects of marketing. Learn how to uphold ethical standards, balance profitability with social and environmental concerns, and promote sustainability and corporate social responsibility. By embracing ethical marketing practices, businesses can build a positive brand reputation and foster trust among customers. Throughout this book, real-world examples and case studies illustrate key concepts and provide practical insights. Whether you are a seasoned marketing professional, a budding entrepreneur, or simply someone fascinated by the art of marketing, this book is an invaluable resource. Gain a deep understanding of the complexities of this dynamic field and unlock the secrets of marketing mastery. If you like this book, write a review on google books!
Mastering Marketing Agility
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Author : Andrea Fryrear
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2020-07-07
Mastering Marketing Agility written by Andrea Fryrear and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-07 with Business & Economics categories.
The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture. You will learn what it takes for marketing agility to thrive—customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage—along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.
Mastering Business For Strategic Communicators
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Author : Matthew W. Ragas
language : en
Publisher: Emerald Group Publishing
Release Date : 2017-11-14
Mastering Business For Strategic Communicators written by Matthew W. Ragas and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-14 with Business & Economics categories.
Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.
Quantum Marketing
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Author : Raja Rajamannar
language : en
Publisher: HarperCollins Leadership
Release Date : 2021-02-09
Quantum Marketing written by Raja Rajamannar and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-09 with Business & Economics categories.
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
Mastering Communication
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Author : Nicki Stanton
language : en
Publisher: Bloomsbury Publishing
Release Date : 2009-07-16
Mastering Communication written by Nicki Stanton and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-16 with Language Arts & Disciplines categories.
This book will help students improve their speaking, listening, reading and writing skills. It will give an understanding of the importance of good communication skills for their personal development and career. It is relevant to a variety of courses: HE, FE, Professional, Open University, A-level and International Baccalaureate.