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Mastering Pricing Strategies

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Mastering Pricing Strategies

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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-03-22

Mastering Pricing Strategies written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-22 with Business & Economics categories.

In today's hypercompetitive global marketplace, pricing is more important than ever before. Companies that want to succeed need to be able to price their products and services in a way that maximizes their profitability and gives them a competitive advantage. This book is the ultimate guide to pricing for business success. Written by two leading experts in the field, it covers everything you need to know about pricing, from the basics of cost-plus pricing to advanced techniques like dynamic pricing and psychological pricing. You'll learn how to set prices that reflect the value of your products or services, how to price for different markets and customer segments, and how to manage price changes effectively. Whether you're a small business owner, a marketing manager, or a sales professional, this book will give you the tools and knowledge you need to make better pricing decisions and improve your bottom line. With the strategies and techniques in this book, you'll be able to: * Set prices that maximize your profitability * Price for different markets and customer segments * Manage price changes effectively * Use pricing to gain a competitive advantage * Price for the future With real-world examples and case studies from a variety of industries, this book is the essential resource for anyone who wants to master the art of pricing. Learn how to price your products and services for maximum profit and gain a competitive advantage in today's market. This book is your complete guide to pricing strategy, with everything you need to know to make better pricing decisions and improve your bottom line. If you like this book, write a review!

Mastering The Upsell

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Author : Victor Antonio
language : en
Publisher:
Release Date : 2021-12-31

Mastering The Upsell written by Victor Antonio and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-31 with categories.

Acquiring new clients is hard! So why not switch to a strategy that will allow you to sell more to existing clients? If you want grow your sales, the quickest way to do that is to upsell your existing clients. One study showed that you can increase your sales by up to 30% by simply selling more to your existing clients. Make upselling a primary sales strategy and a crucial part of your sales process! In this book, Victor Antonio will show you various upselling strategies to help you sell more, quickly.

Pricing Strategies

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Author : Fouad Sabry
language : en
Publisher: One Billion Knowledgeable
Release Date : 2024-02-04

Pricing Strategies written by Fouad Sabry and has been published by One Billion Knowledgeable this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-04 with Business & Economics categories.

What is Pricing Strategies When it comes to selling a product or service, a company has a number of different pricing techniques at its disposal. The top executives of a firm must first assess the company's price position, pricing segment, pricing capabilities, and competition pricing reaction strategy before they can choose which pricing strategy will be the most beneficial for the company. Pricing strategies and tactics varies not only from one company to the next, but also from one nation to another, from one culture to another, from one industry to another, and over the course of time, as a result of the maturation of industries and marketplaces as well as wider economic conditions. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Pricing strategies Chapter 2: Monopoly Chapter 3: Price discrimination Chapter 4: Product bundling Chapter 5: Pricing Chapter 6: Product differentiation Chapter 7: Porter's five forces analysis Chapter 8: Price skimming Chapter 9: Cost-plus pricing Chapter 10: Porter's generic strategies Chapter 11: Barriers to entry Chapter 12: Yield management Chapter 13: Non-price competition Chapter 14: Rebate (marketing) Chapter 15: Dynamic pricing Chapter 16: Value-based pricing Chapter 17: Marketing channel Chapter 18: Premium pricing Chapter 19: Pay what you want Chapter 20: Customer cost Chapter 21: Types of e-commerce (II) Answering the public top questions about pricing strategies. (III) Real world examples for the usage of pricing strategies in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Pricing Strategies.

The Science Of Pricing Strategies

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Author : Cybellium Ltd
language : en
Publisher: Cybellium
Release Date : 2024-10-26

The Science Of Pricing Strategies written by Cybellium Ltd and has been published by Cybellium this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with categories.

Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Pricing Strategies

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Author : Robert M. Schindler
language : en
Publisher: SAGE
Release Date : 2011-10-11

Pricing Strategies written by Robert M. Schindler and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-11 with Business & Economics categories.

"The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. The author helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts"--Provided by publisher.

Price Management

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Author : Hermann Simon
language : en
Publisher: Springer
Release Date : 2018-12-11

Price Management written by Hermann Simon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-11 with Business & Economics categories.

In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)

Essentials Of Pricing Analytics

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Author : Erik Haugom
language : en
Publisher: Routledge
Release Date : 2020-11-29

Essentials Of Pricing Analytics written by Erik Haugom and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-29 with Business & Economics categories.

This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems. Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price–response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations. This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits. Online resources for instructors include Excel templates and PowerPoint slides for each chapter.

Pricing And The Sales Force

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Author : Andreas Hinterhuber
language : en
Publisher: Routledge
Release Date : 2015-09-16

Pricing And The Sales Force written by Andreas Hinterhuber and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-16 with Business & Economics categories.

Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But what about "price-getting" – converting those list prices into the realized sales, and as a result, greater profitability? This is the domain of the sales force. A selection of the world’s leading specialists explore different aspects of sales force and pricing strategy integration: introduction: overview on the state of the art; building key capabilities: best practices for building sales force capabilities in pricing and value quantification; engaging the sales force: driving organizational change processes with the sales force; designing effective selling processes: designing and implementing processes that enable superior performance, and; aligning sales force incentives and building the infrastructure: insights into how to align sales force incentive schemes; tools and instruments to enable the sales force to perform. The third in Hinterhuber and Liozu’s successful pricing series, this book is essential reading for pricing strategy and sales scholars and practitioners.

Pricing Strategies In Marketing

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Author : Cybellium
language : en
Publisher: Cybellium Ltd
Release Date : 2024-10-26

Pricing Strategies In Marketing written by Cybellium and has been published by Cybellium Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with Business & Economics categories.

The Ultimate Pricing Cheat Sheet

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Author : John Goldstein Jr.
language : en
Publisher: MarketMaster Media Publishing
Release Date : 2024-12-09

The Ultimate Pricing Cheat Sheet written by John Goldstein Jr. and has been published by MarketMaster Media Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-09 with Business & Economics categories.

🚀 "The Ultimate Pricing Cheat Sheet: Unlock the Psychology and Strategies to Dominate Your Market and Maximize Profits" 💡 Pricing is more than just a number—it’s your business’s secret weapon! In this actionable and engaging guide, you’ll discover how to turn pricing into a powerful tool for competitive success and profitability. ✨ What You’ll Learn: ✔️ The Psychology of Pricing: Influence customer behavior with proven techniques. ✔️ Winning Strategies: Master value-based, cost-based, and competitive pricing. ✔️ Advanced Tactics: Leverage dynamic pricing, premium positioning, and more. ✔️ Real-World Case Studies: Learn from companies that nailed their pricing game. ✔️ Tools for Success: Use cutting-edge analytics to optimize your pricing strategy. 🌟 Whether you’re: ✅ An entrepreneur launching a new product, ✅ A business leader staying ahead of competitors, ✅ Or a professional looking to master pricing strategies— This book is your ultimate guide to dominating your market and maximizing profits. 🔥 Don’t leave your success to chance. Equip yourself with the knowledge and tools to build a thriving, profitable business in any economy. 👉 Grab your copy today and unlock your competitive edge! 📈

Mastering Pricing Strategies

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