Mastering The Art And Science Of Personal Branding
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Mastering The Art And Science Of Personal Branding
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Author : Jemap 2000
language : en
Publisher: Independently Published
Release Date : 2024-03-22
Mastering The Art And Science Of Personal Branding written by Jemap 2000 and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-22 with Business & Economics categories.
In the digital age, where competition is fierce and standing out is more challenging than ever, "Mastering the Art and Science of Personal Branding" emerges as your comprehensive guide to building a powerful, authentic personal brand that resonates with your audience and propels your career forward. Crafted by experts in the fields of marketing, psychology, and digital strategy, this book is designed for professionals, entrepreneurs, creatives, and anyone eager to harness the power of personal branding. Through a blend of artful storytelling and scientific precision, the authors provide a step-by-step blueprint for developing a personal brand that is not only memorable but deeply influential. Inside, you'll discover: The Foundations of Personal Branding: Uncover the essential elements that form the bedrock of a compelling personal brand. The Psychology of Branding: Learn how to connect with your audience on an emotional level, leveraging psychological principles to craft a brand that sticks. Digital Strategy for Modern Branding: Navigate the complexities of the digital world with strategies tailored for social media, content creation, and online engagement. Networking and Community Building: Master the art of building and nurturing relationships that support and amplify your personal brand. Future-Proofing Your Brand: Stay ahead of trends with insights on adapting your brand to future challenges and opportunities. With real-world examples, practical exercises, and actionable tips, "Mastering the Art and Science of Personal Branding" is more than just a book-it's an interactive experience that will guide you through the process of discovering, refining, and expressing your unique brand identity. Whether you're looking to land your dream job, launch a successful business, or simply make your mark on the world, this book is your key to unlocking the full potential of your personal brand. Embrace the journey of personal branding with "Mastering the Art and Science of Personal Branding" and transform your vision into reality.
Platform
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Author : Cynthia Johnson
language : en
Publisher: Lorena Jones Books
Release Date : 2019-02-05
Platform written by Cynthia Johnson and has been published by Lorena Jones Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-05 with Business & Economics categories.
The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
The Science And Art Of Personal Branding 10 Quick Strategies For Success
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Author : Cherry Collier
language : en
Publisher:
Release Date : 2015-11-19
The Science And Art Of Personal Branding 10 Quick Strategies For Success written by Cherry Collier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-19 with categories.
Have you always wanted to showcase your uniqueness and develop your own personal brand?Having problems achieving that fantastic first impression that you have always wanted?Can't command your audience, team and workplace the minute you step into a room?Does your career and vocation need that much needed boost and your image is still lagging behind?Do you want to know more than just body language but PRO body language tips and best practices?Still confused on what dressing for success really means?If you answered yes to any of these questions, then this book is for YOU! Authored by Dr. Cherry, a Master Certified Coach and Organizational Psychologist, she shares with you the same lessons she gives leaders and executives who benefitted from her expertise in personal branding through this book. Be a part of Dr. Cherry's growing community of successful learners with this book!This book will share with you the TOP 10 most important and quick strategies to create, start and achieve your Personal Brand! This book is not about abstract ideas or concepts but about quick self improvement strategies that are concrete, practical and most importantly quick to implement.The sooner you read this book, the sooner you can start to show the world the best version of you!Buy this book now!
Mastering Noon Nopi
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Author : 장대련(DEA RYUN CHANG)
language : en
Publisher: Yonsei University Press
Release Date : 2015-09-07
Mastering Noon Nopi written by 장대련(DEA RYUN CHANG) and has been published by Yonsei University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-07 with Social Science categories.
눈높이 연마하기: 아시아 마케팅의 접근을 위한 예술과 과학 세계에서 가장 높은 성장률을 자랑하는 아시아에서 마케팅은 과연 어떻게 접근해야 하는 것인가? 본 저서, [눈높이 연마하기]는 바로 그 과제에 대한 해법을 제공한다. [눈높이]는 한국말로 단순히 사람이 바라보는 수준으로 이해가 되지만 본 저서에서는 이 보다 더 넓은 의미로 마케팅의 본질을 뜻한다. 즉 본 저서는 기업이 소비자들의 관점을 이해하면 시장을 더 쉽게 헤아릴 수 있다는 철학을 담고 있다. 저자는 [눈높이 연마하기]를 통하여 근 30년간 마케팅 강의, 연구, 기업 자문 활동으로 터득한 경험과 인사이트를 독자들과 공유 한다. 저자는 한국 외에 필란드, 호주, 홍콩, 싱가포르 등에서 강의를 하였을 뿐만 아니라 어렸을 때 외교관 자녀로써 여러 국가에서 성장하였다. 이 같은 종합적 경험으로 저자는 다양한 환경에서 [눈높이]를 맞출 수 있는 글로벌한 안목을 키웠다. 본 저서는 딱딱한 이론에만 치우쳐져 있지 않고 저자의 풍부한 경험담과 마케팅 일화를 담고 있다. [눈높이 연마하기]는 마케팅 실무는 물론 개인 브랜딩을 하려는 독자에게도 유익한 지침서가 될 수 있다. 또한 보너스로 저자가 지난 5년간 수시로 기고한 Harvard Business Review Online 경영논평과 아시아 마케팅 관련 주요 논문과 사례가 포함되어 있다. 본서를 토대로 저자는 세계 제일 큰 공개인터넷강의(MOOC) 사이트인 코세라(coursera.org)에 “International Marketing in Asia”라는 강의를 개설하였고 170여 개의 국가에서 본 강의가 수강되고 있다. PART I WHAT IS MARKETING PART II MARKETING STRATEGY PART III CUSTOMER CATEGORIES in Asian Marketing PART IV MARKET SELECTION PART V MARKET SELECTION PART VI / APPENDIX HBR BLOGS & READINGS Mastering Noon Nopi: The Art & Science of Marketing in Asia How does one approach Marketing in Asia, the fastest growing economic region in the world? That is the key question that is answered in “Mastering Noon Nopi: The Art & Science of Marketing in Asia.” Noon Nopi, a word from Korean, means “Eye Level” but the author uses it more broadly to signify the essence of Marketing. The Noon Nopi concept is used throughout the book to convey how companies need to understand their markets through the lenses of consumers. The author brings nearly 30 years of teaching, research and consulting experience and insight about Marketing into the book. He has taught Marketing in Korea, Finland, Australia, Hong Kong and Singapore. He was also raised as a child of diplomats and lived in many countries. The combined experience therefore allows the author to have a unique global perspective of how the “Eye Level” matching can be achieved. The author offers rich personal accounts and anecdotes to illustrate how one’s ability to fine tune his or her “Noon Nopi” can be an asset not just in business but also in life such as in individual branding. Even though the book is focused on Asia, many of the analytical tools offered in “Noon Nopi” can be applied to marketing problems anywhere. As an added bonus, the book includes the author’s many Harvard Business Review Online opinion pieces as well as a key article and case on Asian Marketing. The author has now launched a MOOC (Massive Open Online Course) called “International Marketing in Asia” based on this book on the world’s largest platform Coursera and has learners from over 170 countries.
Personal Brand Brilliance
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Author : Humphrey Elliot
language : en
Publisher: Independently Published
Release Date : 2023-08-04
Personal Brand Brilliance written by Humphrey Elliot and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-04 with categories.
Discover the dynamic secrets of personal branding in the digital age with this illuminating Special Report, "Personal Brand Brilliance: Make Your Mark in the Digital Age". Penned by seasoned brand strategist, Humphrey Elliot, this guide offers you an exclusive journey into the captivating world of personal branding.Unleash the true power of your digital identity as Humphrey Elliot unravels the nuances of creating a digital persona that genuinely resonates. His unique blend of industry knowledge and intimate understanding of human psychology shines through the pages, offering a resource that is both insightful and practical.Be it an aspiring influencer, an entrepreneur stepping into the digital landscape, or a seasoned executive seeking to enhance their online presence, this report is a golden ticket to mastering the art and science of personal branding. With well-structured chapters covering everything from storytelling in branding to navigating privacy concerns, this report is a cornucopia of actionable strategies and engaging case studies.Brace yourself for a transformation. Embrace your unique story and learn to share it with the digital world through the artful blend of old-school marketing fundamentals and cutting-edge digital trends. Now, more than ever, stand out from the crowd and make your indelible mark in the digital age!Order your copy of "Personal Brand Brilliance: Make Your Mark in the Digital Age" today. Let your journey towards personal brand brilliance begin!
Unlock The Secrets Of Personal Branding
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Author : Pollah Kelvin
language : en
Publisher: Independently Published
Release Date : 2023-01-13
Unlock The Secrets Of Personal Branding written by Pollah Kelvin and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-13 with categories.
"Unlock the Secrets of Personal Branding: Mastering the Art of Branding Yourself" is a comprehensive guide to understanding and building a personal brand that sets you apart from the competition. Written by branding expert and career coach, Pollah Kelvin, the book covers everything from understanding the importance of personal branding, to developing a unique brand voice, to leveraging social media to promote your brand. The book begins by discussing the importance of personal branding in today's digital age, where an online presence is becoming increasingly important. Pollah emphasizes the importance of understanding one's target audience and tailoring one's brand to appeal to them. The author then provides practical advice on how to craft a personal brand. They cover topics such as identifying one's unique selling point, creating a brand strategy, and building a strong online presence. The book also provides tips on how to create a consistent and authentic personal brand, highlighting the importance of staying true to oneself. The book also delves into the art of self-promotion, and how to balance personal branding with humility and authenticity. It also encourages readers to think creatively and come up with unique and novel ideas to set themselves apart in the marketplace. Additionally, the book offers an in-depth look at the different elements of personal branding such as your brand message, visual identity, and online presence. It also provides strategies on how to measure the success of your personal branding efforts and how to adapt your approach as needed. Overall, "Unlock the Secrets of Personal Branding: Mastering the Art of Branding Yourself" is a valuable resource for anyone looking to build a personal brand that truly reflects who they are and stands out in a crowded marketplace. The author provides practical, actionable advice and a fresh perspective on personal branding, making it an easy and informative read.
Personal Branding
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Author : Matt Golden
language : en
Publisher:
Release Date : 2019-11-03
Personal Branding written by Matt Golden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-03 with Business & Economics categories.
This book is for anyone ready to master the art of personal branding using social media and the many benefits that social media has to offer. If you are ready to dominate in the online space this year, then read on!
The Science And Art Of Branding
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Author : Giep Franzen
language : en
Publisher: M.E. Sharpe
Release Date : 2008-10-30
The Science And Art Of Branding written by Giep Franzen and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-30 with Business & Economics categories.
This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. The Science and Art of Branding makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions--and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. The Science and Art of Branding also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.
Personal Branding
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Author : Peter Montoya
language : en
Publisher:
Release Date : 2008-01-01
Personal Branding written by Peter Montoya and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with Branding (Marketing) categories.
Personal Branding is about taking control, whether you re an ambitious professional or entrepreneur. Instead of focusing on the right suit or business card, you ll take a high-level, clinical look at how and why Strategic Personal Branding works and how to leverage it to your advantage.Along the way, you ll discover the Eight Unbreakable Laws, the core principles behind every great Personal Brand. By analyzing some of the world s greatest brands, from Madonna to Tiger Woods, you ll learn what makes them so irresistible.In the end, Personal Branding walks you through the development of your own new Personal Brand to help you convert human perception into your lifelong competitive edge. It s the authoritative guide to the art and science of managing personal identity.
Job Search And Career Building Workbook
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Author : Jason McDonald
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-05-12
Job Search And Career Building Workbook written by Jason McDonald and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-12 with Career development categories.
Job Search and Career-building made EASY: Step-by-step Directions to a Better Job and a Better Career Learn how to hunt for a job or build your career using PERSONAL BLOGGING or a PERSONAL WEBSITE in combination with LINKEDIN, FACEBOOK, TWITTER and SOCIAL MEDIA MARKTING. It's a new INTERNET AGE and time for a new way to job hunt that leverages the power of the INTERNET for PERSONAL BRANDING Enter the JOB SEARCH and CAREER BUILDING Workbook Blog your way to powerful personal branding. LinkedIn your way to hiring managers, employers, and key decision-makers. Facebook your way to motivate friends and family to find you a better job, and Twitter your way to journalists, bloggers, and key decision-makers who know where the jobs are before they are ever announced. Never has a job hunting guide made this process easier to follow! WHAT YOU GET Personal Branding - learn how to define your online personal brand image. SEO - master the art and science of a personal website and blog using search engine optimization techniques to propel it to the top of search engines like Google, Yahoo, and Bing. LinkedIn - do more on LinkedIn than just have a strong profi≤ use LinkedIn as your 24 hour networking system to propel your message in front of hiring managers, employers, and other key decision-makers who can get you a great job or a cool career promotion. Facebook - think Facebook is just for friends, family, and fun? Think again, as the Job Search and Career-Hunting Workbook will show you how to leverage Facebook to network your way to your next great promotion. Twitter - understand how to use #hashtags and @handles to attract the attention of journalists, bloggers, hiring manager, employers and anyone else active on the Twitterdom. 2016 Updated Edition - up-to-date coverage of SEO (Search Engine Optimization) and Social Media Marketing for job hunting and career building. FREE Job Search Tools - includes access to Jason's Job Search and Career-hunting Resource Book - a $29.99 value! Step by Step Worksheets - more than just a book, the Job Search and Career-building Workbook includes worksheets to guide you step-by-step in how to use the Internet to get a better job. TABLE OF CONTENTS Quo Vadis? The Internet You You Are a Brand Be Found. Look Cool. Party On: Creating a Content Marketing Machine Your Website: Using Your Website, Blog, and SEO for Personal Branding LinkedIn: the No. 1 Online Job & Career Site Facebook: Your Friend (or Your Enemy) Twitter: Tweet Your Way to Career Success The Other Parties: YouTube, Instagram, Pinterest & More Your Plan: Making a Personal Job Search and Career-building Plan Appendix: The Job Search and Career-building Resource Book The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English making it EASY to leverage the Internet to build your personal brand and get your next perfect job. Got questions? Google Jason McDonald and send an email. Peruse the other Job Search Books - Job Hunting for Dummies, What Color is Your Parachute, The 4-Hour Workweek, Cracking the Coding Interview, So Good They Can't Ignore You etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to tools, and the free Resource Book.