The Science And Art Of Branding
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The Science And Art Of Branding
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Author : Giep Franzen
language : en
Publisher: Routledge
Release Date : 2015-02-12
The Science And Art Of Branding written by Giep Franzen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-12 with Business & Economics categories.
This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. "The Science and Art of Branding" also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.
The Science And Art Of Branding
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Author : Giep Franzen
language : en
Publisher:
Release Date : 2009
The Science And Art Of Branding written by Giep Franzen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
The Science And Art Of Branding
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FREE 30 Days
Author : Giep Franzen
language : en
Publisher: Routledge
Release Date : 2015-02-12
The Science And Art Of Branding written by Giep Franzen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-12 with Business & Economics categories.
This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. "The Science and Art of Branding" also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.
Platform
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Author : Cynthia Johnson
language : en
Publisher: Lorena Jones Books
Release Date : 2019-02-05
Platform written by Cynthia Johnson and has been published by Lorena Jones Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-05 with Business & Economics categories.
The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
The Art Of Successful Brand Collaborations
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Author : Géraldine Michel
language : en
Publisher: Routledge
Release Date : 2020-03-04
The Art Of Successful Brand Collaborations written by Géraldine Michel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-04 with Business & Economics categories.
Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham and Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing strategy. This includes additional meaning, improvement of the brand image, attracting new customers within different target groups and the development of the brand in new markets. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and successfully implement the process of brand collaborations.
The Science And Art Of Personal Branding 10 Quick Strategies For Success
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Author : Cherry Collier
language : en
Publisher:
Release Date : 2015-11-19
The Science And Art Of Personal Branding 10 Quick Strategies For Success written by Cherry Collier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-19 with categories.
Have you always wanted to showcase your uniqueness and develop your own personal brand?Having problems achieving that fantastic first impression that you have always wanted?Can't command your audience, team and workplace the minute you step into a room?Does your career and vocation need that much needed boost and your image is still lagging behind?Do you want to know more than just body language but PRO body language tips and best practices?Still confused on what dressing for success really means?If you answered yes to any of these questions, then this book is for YOU! Authored by Dr. Cherry, a Master Certified Coach and Organizational Psychologist, she shares with you the same lessons she gives leaders and executives who benefitted from her expertise in personal branding through this book. Be a part of Dr. Cherry's growing community of successful learners with this book!This book will share with you the TOP 10 most important and quick strategies to create, start and achieve your Personal Brand! This book is not about abstract ideas or concepts but about quick self improvement strategies that are concrete, practical and most importantly quick to implement.The sooner you read this book, the sooner you can start to show the world the best version of you!Buy this book now!
Co Branding
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Author : T. Blackett
language : en
Publisher: Springer
Release Date : 1999-09-24
Co Branding written by T. Blackett and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-09-24 with Business & Economics categories.
The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two well-matched brands working together in harmony can be considerable and enhance both profitability and the valuation of the brand for both parties. However, the challenges presented by co-branding are considerable, getting the strategy right for a single brand is hard enough, but once two brands are brought together the challenges increase considerably. The brand personalities must be complementary. This is the first book to explore this important area.
The Art Of Successful Brand Collaborations
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Author : Géraldine Michel
language : en
Publisher:
Release Date : 2020
The Art Of Successful Brand Collaborations written by Géraldine Michel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Branding (Marketing) categories.
Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham and Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing strategy. This includes additional meaning, improvement of the brand image, attracting new customers within different target groups and the development of the brand in new markets. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and successfully implement the process of brand collaborations.
Sonic Branding
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Author : D. Jackson
language : en
Publisher: Springer
Release Date : 2003-10-06
Sonic Branding written by D. Jackson and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-10-06 with Business & Economics categories.
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
Capture The Mindshare And The Market Share Will Follow
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Author : L. Gill
language : en
Publisher: Springer
Release Date : 2017-03-08
Capture The Mindshare And The Market Share Will Follow written by L. Gill and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-08 with Business & Economics categories.
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.