Maximizing Roi Through Customer Level Discriminatory Pricing
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Maximizing Roi Through Customer Level Discriminatory Pricing
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Author : Forte Consultancy Group
language : en
Publisher: Forte Consultancy
Release Date :
Maximizing Roi Through Customer Level Discriminatory Pricing written by Forte Consultancy Group and has been published by Forte Consultancy this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
While campaigns are a must for companies in B2C sectors seeking to drive up revenues, they also have an adverse affect on the bottom line, in that they partially cannibalize already guaranteed revenues (thus driving down profit margins). Price Sensitivity Analysis (PSA) is a sure-fire way to minimalize this loss…
Value Based Pricing Drive Sales And Boost Your Bottom Line By Creating Communicating And Capturing Customer Value
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Author : Harry Macdivitt
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-10-17
Value Based Pricing Drive Sales And Boost Your Bottom Line By Creating Communicating And Capturing Customer Value written by Harry Macdivitt and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-17 with Business & Economics categories.
A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you and your business. Even in today’s global market—with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings—you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you: Understand your customers’ wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customers Now more than ever, it is essential for you to reexamine the reality of the value you offer customers—and this step-by-step program shows you how. Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers—through marketing, selling, negotiation, and pricing—you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today’s more intangible markets—such as consulting services or digital properties like e-books and music files—these value-based strategies are more important than ever. So forget about your old pricing methods based on costs and competition. Once you know your own value—and how to communicate it to others—everybody profits.
Hospitality Marketing
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Author : Francis Buttle
language : en
Publisher: Taylor & Francis
Release Date : 2016-10-04
Hospitality Marketing written by Francis Buttle and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-04 with Business & Economics categories.
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.
The Roi Of Pricing
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Author : Stephan Liozu
language : en
Publisher: Routledge
Release Date : 2014-01-24
The Roi Of Pricing written by Stephan Liozu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-24 with Business & Economics categories.
As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI calculations. This book, edited by globally renowned thought leaders Andreas Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. Marketing ROI is now a common concept: this collection proves to do the same for pricing. Hinterhuber & Liozu introduce the concept of pricing ROI, documenting and quantifying the return on pricing activities and on the pricing function itself is of increasing relevance today and in the future – in times of budget constraints. 20 world class specialists explore the concept of pricing ROI under both a theoretical perspective and a managerial perspective to shed much-needed light on how to measure and increase pricing ROI. This groundbreaking book will enlighten students and specialists of marketing and sales, pricing managers and executives alike.
Maximizing Roi On Software Development
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Author : Vijay Sikka
language : en
Publisher: CRC Press
Release Date : 2004-10-28
Maximizing Roi On Software Development written by Vijay Sikka and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-28 with Computers categories.
Maximizing ROI on Software Development explains how to execute best quality software development and testing while maximizing business value. It discusses Applied ROI in the context of methodologies such as Agile and Extreme Programming, and traditional methodologies including Six Sigma, the Capability Maturity Model® (CMM®), Total Cost of Ownership (TCO), and Product Line Models (PLM). The text discusses what is important in global terms and details how best to choose teams and partners, including outsourcers, and how to employ the latest tools and technologies. It provides models, metrics, and detailed case studies to improve current and future development projects, whether in house or outsourced, near shore or off-shore. The book offers perspectives on how quality improvement through software quality assurance (SQA) testing, planning, and execution is a powerful and effective route toward maximizing return on investment. Divided into seven chapters, this friendly and informative guide can be read quickly, then used as a reliable reference by team leaders and members. It begins by reviewing software development, tools, and methodologies, followed by an examination of how development, maintenance, and integration have become more complex and will continue to do so. The book discusses best practices for managing this complexity and explores the business case for maximizing ROI. The text then provides a comprehensive analysis of ROI from several perspectives, covering nomenclature, project success and failure, mathematics, processes, work products, and techniques. It details how to make global teams successful and how to evaluate Applied ROI implementation, and it includes case studies for wireless, enterprise, and CRM systems.
Measuring And Maximizing Training Impact
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Author : P. Leone
language : en
Publisher: Springer
Release Date : 2014-09-29
Measuring And Maximizing Training Impact written by P. Leone and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-29 with Business & Economics categories.
This book shows trainers how to create building blocks, construct the right linkages, and measure the impact of training programs from the first step (Level 1 – reaction) to the final destination (Level 5 – ROI). Including a new ground-breaking Level 6 exploring training sustainability, this is a must-read for HR professionals.
Text Case Studies On Services Marketing
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Author : Dr. Kisholoy Roy
language : en
Publisher: KISHOLOY ROY
Release Date : 2018-07-20
Text Case Studies On Services Marketing written by Dr. Kisholoy Roy and has been published by KISHOLOY ROY this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-20 with categories.
This book highlights all the important aspects of service marketing starting from the basics concepts of service marketing and it goes on to describe some of the evolving facets of this subject of study. The book has been primarily written keeping the Indian markets in focus. In fact, the second chapter of the book discusses some of the major service entities in the country and traces their evolution over the years. Some of the basic and often discussed concepts of service marketing like the tangibility spectrum, service marketing mix, service marketing triangle along with the specific characteristics of services have been discussed in great detail. Overall, the author feels that the book shall serve as a wholesome and informative read for students pursuing MBA programs in various colleges and universities of the country apart from the professionals attached with the business of developing and marketing services in the country.
Handbook Of Research On Applied Optimization Methodologies In Manufacturing Systems
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Author : Faruk Y?lmaz, Ömer
language : en
Publisher: IGI Global
Release Date : 2017-11-30
Handbook Of Research On Applied Optimization Methodologies In Manufacturing Systems written by Faruk Y?lmaz, Ömer and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-30 with Business & Economics categories.
Todays manufacturing systems are undergoing significant changes in the aspects of planning, production execution, and delivery. It is imperative to stay up-to-date on the latest trends in optimization to efficiently create products for the market. The Handbook of Research on Applied Optimization Methodologies in Manufacturing Systems is a pivotal reference source including the latest scholarly research on heuristic models for solving manufacturing and supply chain related problems. Featuring exhaustive coverage on a broad range of topics such as assembly ratio, car sequencing, and color constraints, this publication is ideally designed for practitioners seeking new comprehensive models for problem solving in manufacturing and supply chain management.
Progress In The Competitive Agenda In The Postal And Delivery Sector
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Author : Michael A. Crew
language : en
Publisher: Edward Elgar Publishing
Release Date : 2009-01-01
Progress In The Competitive Agenda In The Postal And Delivery Sector written by Michael A. Crew and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Political Science categories.
Regulation continues to be an important issue in the postal and delivery sector of the global economy. This latest volume in the Advances in Regulatory Economics series reflects the latest research on trends and policies affecting the postal sector and progress made in the industry s competitive agenda. It is global in scope and covers a broad range of legal and economic issues from leading scholars, researchers, and policy makers. Topics covered include: service quality and price caps, the impact of price regulation on service quality, financing the USO, cost analysis and pricing of innovative postal products, postal demand studies, the effects of intermedia competition; mail order demand; Internet advertising, trends in direct mail, legal and regulatory issues related to the postal sector, competitive strategies in the parcel market, and environmental impacts of mail. The book also provides concrete analyses of the driving forces underlying restructuring, transformation and privatization strategies of postal operators. Scholars and practitioners in public sector economics and postal regulation will appreciate this in-depth treatment of their industry.
Wiley Cpa Examination Review Outlines And Study Guides
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Author : O. Ray Whittington
language : en
Publisher: John Wiley & Sons
Release Date : 2013-07-01
Wiley Cpa Examination Review Outlines And Study Guides written by O. Ray Whittington and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-01 with Study Aids categories.
The #1 CPA exam review self-study leader The CPA exam review self-study program more CPA candidates trust to prepare for the CPA exam and pass it, Wiley CPA Exam Review 40th Edition contains more than 4,200 multiple-choice questions and includes complete information on the Task Based Simulations. Published annually, this comprehensive two-volume paperback set provides all the information candidates need in order to pass the CPA Examination. Features multiple-choice questions, AICPA Task Based Simulations, and written communication questions, all based on the CBT-e format Covers all requirements and divides the exam into 47 self-contained modules for flexible study Offers nearly three times as many examples as other CPA exam study guides Other titles by Whittington: Wiley CPA Exam Review 2013 With timely and up-to-the-minute coverage, Wiley CPA Exam Review 40th Edition covers all requirements for the CPA Exam, giving the candidate maximum flexibility in planning their course of study, and success.