Meaningful Marketing
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Meaningful Marketing
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Author : Doug Hall
language : en
Publisher: Emmis Books
Release Date : 2004-10
Meaningful Marketing written by Doug Hall and has been published by Emmis Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10 with Business & Economics categories.
This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall and Jeffrey Stamp details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not: "guru opinions." After reading Meaningful Marketing, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!
Meaningful Marketing
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Author : Alin Dragu
language : en
Publisher: Independently Published
Release Date : 2023-11-16
Meaningful Marketing written by Alin Dragu and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-16 with categories.
A much-needed approach to marketing, advertising and life. Alin Dragu has led marketing for the last decade at a Fortune 500 company, one of the fastest growing churches in America with over 60,000+ engaged people and now the #1 Christian Marketing agency. Alin has taught these marketing principles to seasoned leaders via workshops and his writing has been engaged with over 2M times on X (Formerly Twitter). Now, for the first time ever, Alin Dragu offers the core of his marketing wisdom in one compact, accessible, timeless package. Meaningful Marketing shows you how to do work that actually matters in a world absorbed with themselves. Whether you're a small business owner, church pastor or real estate broker. Meaningful marketing isn't obsessed over what we can get from our people but what we can do for our people. The tactics of a meaningful marketer aren't to wake up and throw spaghetti at the wall but to understand how their day-to-day moves their entire mission in life forward. This book isn't about email campaigns, ROI or viral social media posts. It's about empathy, care and generosity. Meaningful Marketing emphasizes 38 simple principles that help you clearly understand not just what decisions to make in marketing, but why you should make those decisions. No matter what your product or service, this book will help you reframe how your people experience it, in order to meaningfully connect with the people who need it most. Alin blends his coveted online writing style to this timeless piece through a signature blend of memorable stories, pithy one liners and obscure observation. A few things you'll learn while reading Meaningful Marketing: Why people make decisions emotionally, not rationally How to employ a marketing strategy that lasts decades, not months How your mission, strategy and tactics should all match Principles that explain why you makes decisions, not just how How to identify the exact person you seek to serve Why some companies are marketing geniuses and others are just plain bad You can do work that matters for people who need it. This book will show you how.
Meaningful Marketing
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Author : Marcelo Tripoli
language : pt-BR
Publisher: Clube de Autores
Release Date : 2015-11-26
Meaningful Marketing written by Marcelo Tripoli and has been published by Clube de Autores this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-26 with Business & Economics categories.
O mundo digital está obrigando o manual do marketing ser reescrito, e neste contexto as marcas devem se conectar com os consumidores não mais por interrupção, mas pelos valores que geram nas vidas das pessoas. Ao pensar e vivenciar essa mudança, o empresário Marcelo Tripoli, um dos 15 brasileiros mais influentes da internet pela GQ em 2015, lançou o 1º livro sobre Meaningful Marketing no Brasil. A obra propõe uma nova forma de atuação para as marcas, criando um plano prático para executivos e estudantes.
The Meaningful Brand
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Author : N. Hollis
language : en
Publisher: Springer
Release Date : 2016-04-30
The Meaningful Brand written by N. Hollis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-30 with Medical categories.
Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.
The Next Evolution Of Marketing Connect With Your Customers By Marketing With Meaning
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Author : Bob Gilbreath
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-08-09
The Next Evolution Of Marketing Connect With Your Customers By Marketing With Meaning written by Bob Gilbreath and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-09 with Business & Economics categories.
THE NEW LAW OF MARKETING “The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob’s book delivers.” Jim Stengel, former Global Marketing Officer, Procter & Gamble “Some timeless truths restored for modern marketing—and many new ones added. An inspiring reminder of the value of brand behavior and how to make it happen.” Sir Martin Sorrell, CEO, WPP “Persuasion has given way to sharing, and marketing will never be the same.” John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of The Brand Bubble ”Bob Gilbreath brilliantly shows why we’re no longer living in our fathers’ marketing era. Better yet, he details how marketing works best when it adds value to people’s lives, and he provides a playbook for success.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave “This book provides a framework and compelling examples for creating the next generation of cultureleading brands.” Mark Greatrex, Senior Vice President, Marketing Communications and Insights, The Coca-Cola Company ABOUT THE BOOK: Marketing with Meaning—The Breakthrough Strategy for Connecting with Customers! The old interruptive model of marketing doesn’t work. Customers are tuning out. They no longer listen to in-your-face messages. Instead, they demand meaning in the brands they buy and the marketing that reaches them. Marketing strategist Bob Gilbreath’s hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. This groundbreaking methodology engages customers and wins their business by adding value to their lives. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase. In The Next Evolution of Marketing, Gilbreath unveils a revolutionary new approach to business that fills the gaping voids left in bottom lines when people started tuning out. Gilbreath describes the marketing revolution now underway and the powerful forces driving it. Inside, he provides Marketing with Meaning success stories, including: Samsung’s laptop and cell phone charging stations, which are now found in more than 50 airports throughout the United States Dove’s Campaign for Real Beauty and its viral video “Evolution,” which has been viewed more than 100 million times Burger King’s Xbox advergames, which helped boost the company’s profits by 40 percent in one year This first-ever comprehensive model for creating and managing a meaningful marketing campaign uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers’ needs. It also arms you with an original set of metrics for precisely measuring the effectiveness of your initiatives. You simply cannot afford to get left behind in advertising’s “golden age” of interrupt, tell, and sell marketing. Marketing with Meaning is how your customers demand business be done today and tomorrow. The Next Evolution of Marketing is your guide to surviving and thriving in this marketing revolution.
Making Marketing Meaningful Text
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Author : Gloria Cockerell
language : en
Publisher:
Release Date : 1753-01-01
Making Marketing Meaningful Text written by Gloria Cockerell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1753-01-01 with categories.
Jump Start Your Marketing Brain
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Author : Doug Hall
language : en
Publisher: Clerisy Press
Release Date : 2010-02-11
Jump Start Your Marketing Brain written by Doug Hall and has been published by Clerisy Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-11 with Business & Economics categories.
This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not "guru opinions." After reading Jump Start Your Marketing Brain, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!
Making Marketing Meaningful
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Author : Gloria Cockerell
language : en
Publisher:
Release Date : 2010-08-23
Making Marketing Meaningful written by Gloria Cockerell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-23 with Business & Economics categories.
Greener Marketing
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Author : John Grant
language : en
Publisher: John Wiley & Sons
Release Date : 2020-07-07
Greener Marketing written by John Grant and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-07 with Business & Economics categories.
strong style="font-family: Arial; font-size: 13.3333px;"***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination. The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good. This book helps in achieving that goal by showing the reader how to: Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing Get practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposals This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times. Aimed both at big companies that are trying to be good, and good companies that are trying to be big.
Meaningful Marketing Small Showcard
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Author : David & Charles Publishers
language : en
Publisher:
Release Date : 2003-11-01
Meaningful Marketing Small Showcard written by David & Charles Publishers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-01 with categories.