Measurement Of Communication Behavior
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Measurement Of Communication Behavior
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Author : Philip Emmert
language : en
Publisher: Longman Publishing Group
Release Date : 1989
Measurement Of Communication Behavior written by Philip Emmert and has been published by Longman Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Language Arts & Disciplines categories.
This volume is designed to serve both as a textbook in courses dedicated to Research Methods in Communication and the Social Sciences and as a professional reference source for students and scholars engaged in empirical research.
Researching Interactive Communication Behavior
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Author : C. Arthur VanLear
language : en
Publisher: SAGE Publications
Release Date : 2015-12-17
Researching Interactive Communication Behavior written by C. Arthur VanLear and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-17 with Language Arts & Disciplines categories.
Researching Interactive Communication Behavior by C. Arthur VanLear and Daniel J. Canary provides students and experienced researchers with tools for studying communication behaviors through direct observation. The sourcebook provides sound coverage of both cutting-edge and well-established systems, measurements, and procedures, as well as detailed information on measurement selection, coding, reliability assessment, and analysis. In addition to offering theoretical discussions, each chapter also focuses on how to apply systems and principles in conducting actual original research and uses examples and exemplars to help readers understand and apply the methods.
Researching Interactive Communication Behavior
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Author : C. Arthur VanLear
language : en
Publisher:
Release Date : 2017
Researching Interactive Communication Behavior written by C. Arthur VanLear and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Interpersonal communication categories.
A Comprehensive Guide to Studying and Interpreting Communication Interaction This practical book provides students and experienced researchers with tools for studying communication behaviors through direct observation. The sourcebook provides sound coverage of both cutting-edge and well-established systems, measurements, and procedures, as well as detailed information on measurement selection, coding, reliability assessment, and analysis. In addition to offering theoretical discussions from leading researchers in the field, each chapter also focuses on how to apply systems and principles in conducting actual original research and uses examples and exemplars to help readers understand and apply the methods
Communication Research Measures Iii
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Author : Elizabeth E. Graham
language : en
Publisher: Routledge
Release Date : 2019-09-20
Communication Research Measures Iii written by Elizabeth E. Graham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-20 with Language Arts & Disciplines categories.
Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The “best of the best” from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people’s attitudes, conceptions of themselves, and perceptions of others. This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines.
Measuring Media Use And Exposure
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Author : Christina Peter
language : en
Publisher: Herbert von Halem Verlag
Release Date : 2019-09-11
Measuring Media Use And Exposure written by Christina Peter and has been published by Herbert von Halem Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-11 with Business & Economics categories.
The precise measurement of media use and exposure to media content posits currently one of the main methodological challenges in communication research. Against this background, new communication technologies have been gaining particular importance because they change existing patterns of media use and create new types of media use. At the same time, these technologies do not only present a challenge for communication research, but they also provide new opportunities for the assessment of media use. The volume regards current developments and trends in the measurement of media use and exposure from various perspectives. Contributions deal with the refinement and advancement of classical approaches, and new methods and measures of assessing media use are introduced and evaluated. They also discuss the advantages and challenges of using online behavioral data as indicators for media exposure. Contributions tackle questions how different methods of measuring media use and exposure can be combined to gain a more accurate picture and what pitfalls can occur.
Communication Research Measures Ii
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Author : Rebecca B. Rubin
language : en
Publisher: Routledge
Release Date : 2010-04-26
Communication Research Measures Ii written by Rebecca B. Rubin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-26 with Language Arts & Disciplines categories.
Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research. The measures profiled here are "the best of the best" from the early 1990s through today. They are models for future scale development as well as tools for the trade, and they constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. The focus is on up-to-date measures and the most recent scales and indexes used to assess communication variables. Providing suggestions for measurement of concepts of interest to researchers; inspiring students to consider research directions not considered previously; and supplying models for scale developers to follow in terms of the work necessary to produce a valid and reliable measurement instrument in the discipline, the authors of this key resource have developed a significant contribution toward improving measurement and providing measures for better science.
Patterns Of Excellence For Is Professionals
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Author : Patricia J. Guinan
language : en
Publisher:
Release Date : 1988
Patterns Of Excellence For Is Professionals written by Patricia J. Guinan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Communication in organizations categories.
Measuring Psychological Responses To Media Messages
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Author : Annie Lang
language : en
Publisher: Routledge
Release Date : 2014-04-08
Measuring Psychological Responses To Media Messages written by Annie Lang and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-08 with Language Arts & Disciplines categories.
Characterized by its multi-level interdisciplinary character, communication has become a variable field -- one in which the level of analysis varies. This has had important ramifications for the study of communication because, to some extent, the questions one asks are determined by the methods one has available to answer them. As a result, communication research is characterized by the plethora of both qualitative and quantitative approaches used by its practitioners. These include survey and experimental methods, and content, historical, and rhetorical analyses. A variety of tools has been developed in cognitive psychology and psychophysiology which attempts to measure "thinking" without asking people how they do it. This book is devoted to exploring how these methods might be used to further knowledge about the process of communication. The methods chosen have all been used extensively in cognitive and experimental psychology. Each chapter in this book is designed to describe the history of the method being introduced, the theory behind it, how to go about using it, and how it has already been used to study some area of communication. The methods introduced here vary widely in terms of the amount of equipment and training needed to use them. Some require only theoretical knowledge and a paper and pencil; others require more elaborate hardware and software for implementation. These methods also vary widely in terms of what sorts of variables they can be used to measure. Some of them adapt quite readily to traditional communication variables like persuasion, attitude change, and knowledge; others are more applicable to process type variables such as attention, arousal, involvement, encoding, and retrieval.
Communication And Behavior
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Author : Gerhard J. Hanneman
language : en
Publisher: Addison Wesley Publishing Company
Release Date : 1975
Communication And Behavior written by Gerhard J. Hanneman and has been published by Addison Wesley Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Language Arts & Disciplines categories.
Composed of articles written by major contemporary communication theorists, this anthology provides a comprehensive, yet understandable introduction to the field of human communication. Incorporated in the book are such topics as language, interpersonal communication, persuasion, nonverbal communication, mass communication, advertising, telecommunication and organizational communication. Also included are discussions of the scientific method, systems approaches, and computer applications in communication research. - Back cover.
The Measurement Of Meaning
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Author : Charles Egerton Osgood
language : en
Publisher: University of Illinois Press
Release Date : 1957
The Measurement Of Meaning written by Charles Egerton Osgood and has been published by University of Illinois Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1957 with Philosophy categories.
The logic of semantic differentation; The dimensionality of the semantic space; The semantic differential as a measuring instrument; Evaluation of the semantic differential; Attitude measurement and the principle of congruity; Semantic measurement in personality and psychotherapy research; Semantic measurement in communications research.