Measuring Advertising Results
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Measuring Advertising Effectiveness
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Author : William D. Wells
language : en
Publisher: Psychology Press
Release Date : 2014-03-05
Measuring Advertising Effectiveness written by William D. Wells and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-05 with Business & Economics categories.
This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Measuring Advertising Effectiveness
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Author : Darrell Blaine Lucas
language : en
Publisher: Facsimiles-Garl
Release Date : 1985
Measuring Advertising Effectiveness written by Darrell Blaine Lucas and has been published by Facsimiles-Garl this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
Defining Advertising Goals For Measured Advertising Results
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Author : Russell H. Colley
language : en
Publisher:
Release Date : 1961
Defining Advertising Goals For Measured Advertising Results written by Russell H. Colley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with categories.
Dagmar Defining Advertising Goals For Measured Advertising Results
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Author : Solomon Dutka
language : en
Publisher: N T C Business Books
Release Date : 1995
Dagmar Defining Advertising Goals For Measured Advertising Results written by Solomon Dutka and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Describes the technique for thinking about and evaluating advertising expenditure
Measuring Advertising Results
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Author : Harry Deane Wolfe
language : en
Publisher:
Release Date : 2012-05-01
Measuring Advertising Results written by Harry Deane Wolfe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-01 with categories.
Practical Methods Of Measuring Advertising Effectiveness
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Author : John L. Palshaw
language : en
Publisher:
Release Date : 1975
Practical Methods Of Measuring Advertising Effectiveness written by John L. Palshaw and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Advertising categories.
Measuring Advertising Effectiveness
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Author : John J. Wheatley
language : en
Publisher:
Release Date : 1969
Measuring Advertising Effectiveness written by John J. Wheatley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Advertising categories.
Marketing Calculator
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Author : Guy R. Powell
language : en
Publisher: John Wiley & Sons
Release Date : 2012-08-22
Marketing Calculator written by Guy R. Powell and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-22 with Business & Economics categories.
This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. They will be able to significantly improve their tactical and strategic decision-making and finally be able to respond to John Wannamachers' "half of my advertising is wasted; I just don't know which half." With this in hand, they will be able to avoid the budget cutting ax, become a critical component of corporate success and enhance their careers. Even in a crowded theoretical marketing environment there are three new concepts being introduced: 1. The Marketing Effectiveness Framework to help marketers talk the talk of marketing effectiveness within marketing and with the C-Suite. 2. The Marketing Effectiveness Continuum to help marketers understand the organizational issues and change management associated with delivering long lasting enhanced marketing effectiveness. 3. The Marketing Accountability Framework to help marketers begin to collect data that is meaningful to improving their marketing effectiveness and to become accountable for their results. It is one of the only marketing books covering the topic at a global level. It includes a great number of specific case studies from North America, Asia, Europe and Africa. The cases cover the following industries: Telecommunications, consumer packaged goods, home repair services, travel, utilities, software, restaurants, alcoholic and non-alcoholic beverages and others. It can also be used to support marketing education at the university level. Whether the reader is a marketer, business analyst, C-level executive, this book will help them to understand the key issues surrounding the measurement of marketing effectiveness. More than that however, is how each of the concepts can be directly applied to their marketing environment. Each of the concepts are applied to the different types of businesses (business-to-business, OEM, consumer, NGO and others) so they can quickly make them actionable.
Measuring The Results Of Advertising
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Author : Elizabeth M. Sorbet
language : en
Publisher:
Release Date : 1966
Measuring The Results Of Advertising written by Elizabeth M. Sorbet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Advertising categories.
Measuring The Effect Of Advertising
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Author : David R. Corkindale
language : en
Publisher: Lexington Books
Release Date : 1975
Measuring The Effect Of Advertising written by David R. Corkindale and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Business & Economics categories.