Measuring The Effectiveness Of Competitive Intelligence
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Measuring The Effectiveness Of Competitive Intelligence
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Author : Jan P. Herring
language : en
Publisher:
Release Date : 1996
Measuring The Effectiveness Of Competitive Intelligence written by Jan P. Herring and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business intelligence categories.
Measuring Competitive Intelligence Outcomes And Impact
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Author : Rhiannon Gainor
language : en
Publisher:
Release Date : 2014
Measuring Competitive Intelligence Outcomes And Impact written by Rhiannon Gainor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
"This qualitative research attempts to answer calls for research into competitive intelligence (CI) measurement. Its objectives are: first, to clarify discourse related to CI value and measurement, as first step to addressing methodological challenges; second, to understand from senior managers and executives who use CI how CI is valued, and the challenges facing CI measurement and the implementation of measures in their organizations; and third, to establish a critical framework which can be used as a starting point to evolve from prescriptive CI measures best practices in CI measurement. Individual semi-structured interviews and negotiated shared texts were used to investigate two groups: experts in intelligence measurement from a variety of intelligence fields; and users of CI who are employed in senior management roles within their organizations. Participants were asked to discuss their measurement practices, and their conceptualizations of measurement and value. The findings of this research are that CI is used at multiple stages of the decision as an input into organizational decision-making by senior managers and executives of organizations, who believe that CI is most suited to strategic planning activities. When CI is used, perceived outcomes and benefits are individual and cognitive, and organizational. Anticipated beneficial organizational outcomes are both 'active', such as improved customer relationships, and 'latent', such as organizational preparedness. A revised conceptual model presented in the discussion encapsulates these outcomes and benefits, and the role of CI within the organization. From the responses of the research participants an evaluation framework was developed as a tool to foster the critical evaluation of prescriptive measurement models and support comparative discussion. The framework, presented here, is applied to four prescriptive models in the literature. A determination is made that a flexible multi-method approach that supports a multi-faceted perspective of CI use and CI effectiveness is required.This research confirms the findings of other researchers that CI measurement is infrequently used, and that when it is in use process and user satisfaction measures substitute for outcome and impact measurement. It also confirms that there is a relationship between CI and organizational strategy, and that the value of CI is realized through decision-making. Discussions of anticipated outcomes, which would inform the selection of measures of effectiveness (MOEs) were however in conflict with the findings of other studies, indicating that more research needs to be done. Unexpected findings include: the discovery of CI practices not discussed elsewhere in the literature; the pre-eminence of responsiveness in determining user satisfaction; the tension for organizations between the cost-effectiveness of measurement activities and the acceptance of inaccurate measurement; and the extraordinarily close parallels in value conceptualizations between CI and other information services, which indicates a possibility for shared measurement tools. Contributions and significance of this research include a rare account of CI users, a unique comparative discussion of intelligence measurement experts, a conceptual model that accounts for the role of CI in organizational decision-making and its varied benefits, and an evaluation framework for prescriptive CI measurement which potentially provides a starting point for the comparative discussion necessary to develop best practice. " --
Proven Strategies In Competitive Intelligence
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Author : Society of Competitive Intelligence Professionals
language : en
Publisher: John Wiley & Sons
Release Date : 2002-03-14
Proven Strategies In Competitive Intelligence written by Society of Competitive Intelligence Professionals and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-03-14 with Business & Economics categories.
Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team Numerous case studies vividly illustrating cutting-edge CI techniques in action
Business And Competitive Analysis
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Author : Craig S. Fleisher
language : en
Publisher: FT Press
Release Date : 2007
Business And Competitive Analysis written by Craig S. Fleisher and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business intelligence categories.
Resource for companies to improve strategic planning and ensure they are implementing effective corporate strategy. bull; Presents a comprehensive range of methods to analyse the tools that analyse business, competitive data, and market information. bull; Consistent approach and detailed instructions allow for readers to implement strategy quickly and effectively. bull; Management consultants and strategy departments can use this book to make a case for the most effective method to apply to any problem.
Bottom Line Competitive Intelligence
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Author : John J. McGonagle
language : en
Publisher: Praeger
Release Date : 2002-09-30
Bottom Line Competitive Intelligence written by John J. McGonagle and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-30 with Business & Economics categories.
Almost two decades after it emerged as an essential business tool, competitive intelligence is still finding its way. Despite its recognized importance, companies struggle to acquire the kind of intelligence they need and measure its effectiveness and value. This book provides essential tools for selecting the right kind of CI and assessing its contributions to a company's financial performance. The authors identify three fundamental, intertwined mistakes a company can make, showing how to evaluate them and repair the damage they may have done. McGonagle and Vella dissect the current state of CI, survey its evolution into five distinct yet overlapping types, develop a framework for determining which types fit special needs, and evaluate means of communicating CI up and down the line. They discuss the most common raw data source categories—the bases of support for all CI analyses—and the workings of metrics in general. CI professionals and related end users are provided with a process they can employ immediately, right out of the box, which will not only help them select the right metric but will prove invaluable as they seek to evaluate the future metrics that are sure to come.
Competitive Intelligence In Small Businesses
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Author : Talal Lahlou
language : en
Publisher: Booktango
Release Date : 2015-03-17
Competitive Intelligence In Small Businesses written by Talal Lahlou and has been published by Booktango this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-17 with Business & Economics categories.
Fed-up with theory and theories about competitive intelligence? Looking for practical and clear strategies synthetically exposed, step by step? Lacking the necessary budget to set up a competitive intelligence unit but still feeling the need for your business? This book aims at delivering successful and clear steps to take your business ahead. It is compiling best practices about practical tools used by competitive intelligence professionals from top companies and adapting them to small business structures that have specific needs and very restricted budgets and HR. All compiled in brief points that are easily implemented in a small business.
Competitive Intelligence Measurement And Its Relationship With Market Orientation Competitive Strategic Orientation And Performance
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Author : Sanjay Seth
language : en
Publisher:
Release Date : 2000
Competitive Intelligence Measurement And Its Relationship With Market Orientation Competitive Strategic Orientation And Performance written by Sanjay Seth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Competitive Intelligence
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Author : Larry Kahaner
language : en
Publisher: Simon and Schuster
Release Date : 1997
Competitive Intelligence written by Larry Kahaner and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows How to profile your competitors' executives to unmask their decision-making processes The line between legal and illegal or unethical activities How to protect your own company against your competitors' intelligence operations COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.
Business And Competitive Analysis Effective Application Of New And Classic Methods
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Author : Fleisher
language : en
Publisher: Pearson Education India
Release Date : 2008-09
Business And Competitive Analysis Effective Application Of New And Classic Methods written by Fleisher and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09 with Business intelligence categories.
Competitive Intelligence And Senior Management
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Author : Joseph H. A. M. Rodenberg
language : en
Publisher: Eburon Uitgeverij B.V.
Release Date : 2007
Competitive Intelligence And Senior Management written by Joseph H. A. M. Rodenberg and has been published by Eburon Uitgeverij B.V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
In the fast-paced world of international business, competitive intelligence is necessary for the daily survival of small firms and national economies alike. In Competitive Intelligence and Senior Management, veteran consultant Joseph H. A. M. Rodenberg argues that business leaders should devote more of their time and attention to seeking out and interpreting information about competitors. This instructive volume offers tools that will help senior managers to increase their firms' competitiveness, carry out successful mergers and acquisitions, and avoid surprise attacks from corporate raiders and private equity firms.