Media And Audiences
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Media And Audiences New Perspectives
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Author : Ross, Karen
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2003-12-01
Media And Audiences New Perspectives written by Ross, Karen and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-01 with Social Science categories.
This work takes both a chronological and a thematic approach, in order to explore the ways in which the audience as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers.
Media Audiences
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Author : John L. Sullivan
language : en
Publisher: SAGE Publications
Release Date : 2019-07-24
Media Audiences written by John L. Sullivan and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-24 with Language Arts & Disciplines categories.
Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
The Handbook Of Media Audiences
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Author : Virginia Nightingale
language : en
Publisher: John Wiley & Sons
Release Date : 2013-12-04
The Handbook Of Media Audiences written by Virginia Nightingale and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-04 with Social Science categories.
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field
Audience Evolution
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Author : Philip M. Napoli
language : en
Publisher: Columbia University Press
Release Date : 2011
Audience Evolution written by Philip M. Napoli and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.
Media Audiences
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Author : John L. Sullivan (College teacher)
language : en
Publisher:
Release Date : 2020
Media Audiences written by John L. Sullivan (College teacher) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Mass media categories.
Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Media Audiences
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Author : John L. Sullivan
language : en
Publisher: SAGE
Release Date : 2012-10-23
Media Audiences written by John L. Sullivan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-23 with Language Arts & Disciplines categories.
Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we are all engaged with media as a member of an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Media Audiences Effects
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Author : Paul J. Traudt
language : en
Publisher: Allyn & Bacon
Release Date : 2005
Media Audiences Effects written by Paul J. Traudt and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Language Arts & Disciplines categories.
In this undergraduate text, Traudt (U. of Nevada, Las Vegas) uses the classic The Early Window: Effects of Television in Children and Youth as inspiration to examine the theories and applications of media effects research. His 15 chapters include summaries, references, activities and additional reading. Topics include quantitative research, health issues in media, advertising, the impact of television, stereotyping, the media's effect on children and education, music videos and video games, television news, and the effect of television on presidential politics. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com).
Television And New Media Audiences
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Author : Ellen Seiter
language : en
Publisher: Oxford University Press
Release Date : 1999
Television And New Media Audiences written by Ellen Seiter and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Performing Arts categories.
Why is talk about television forbidden at Montessori schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through a range of fascinating case studies, Ellen Seiter explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms. Television and New Media Audiences reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace. The book discusses reactions of audiences to such internationally known television program as The Flintstones, The Jetsons, Street Fighter, Mighty Morphin Power Rangers, X-Men, Sesame Street, Dallas, Star Trek, The Cosby Show, Teenage Mutant Ninja Turtles and National Geographic.
Media Audiences
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Author : Marie Gillespie
language : en
Publisher:
Release Date : 2005
Media Audiences written by Marie Gillespie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Audiences categories.
Visit the Understanding Media series microsite. â¬SThis book provides a comprehensive, up-to-date overview of research and debate about media audiences, written by some of the leading scholars in the field. It covers a wide range of media genres, from TV news to soaps and reality shows, as well as addressing broader issues, for example to do with globalisation, the social contexts of media use and the power of the media. This is a state-of-the-art textbook, which provides students with the critical tools they need in order to evaluate existing research, and to undertake their own.⬠David Buckingham, Institute of Education, Londonâ¬SThe book is important for the broad understanding of media audiences it provides, and for the richness of the learning experience available through the activities and reading extracts that guide the student experience. It is an excellent introduction to the history and traditions of audience research.⬠Virginia Nightingale, University of Western Syney, AustraliaThis book offers an engaging and accessible introduction to key debates in audience studies, drawing on a range of historical, contemporary and cross-cultural case studies. The book includes chapters on: different approaches to researching audiences and how they link to policy and political agendas; how media technologies shape our sensory and social experience; how the media address us as media publics and affect democratic processes; what ethnographic approaches tell us about audiences in different parts of the world; how new forms of interactivity and mobility shift the relations of power between media consumers and producers.The authors take students through these and other topics, using readings from key research and providing carefully designed student activities. Case studies range from the sensational experiences of early twentieth-century film audiences to the activities of reality TV viewers, from the audiences for Indian religious epics to Israeli news viewersâ¬" interpretations of news about Palestine.
Media Studies Content Audiences And Production
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Author : Pieter Jacobus Fourie
language : en
Publisher: Juta and Company Ltd
Release Date : 2001
Media Studies Content Audiences And Production written by Pieter Jacobus Fourie and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Language Arts & Disciplines categories.
This book includes theoretical approaches as well as a production section that focuses on basic techniques and introductory applications of media studies.