Audience Evolution
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Audience Evolution
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Author : Philip M. Napoli
language : en
Publisher: Columbia University Press
Release Date : 2011
Audience Evolution written by Philip M. Napoli and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Social Science categories.
"Philip M. Napoli offers a rich and original synthesis of the many factors that help construct the audience, as well as the social, economic, and legal consequences of that process, and he has a real talent for creating a cohesive, interesting, and important story. Anyone with a serious interest in the operation of the media industries or popular culture should read this book." James G. Webster, Northwestern University, author of Ratings Analysis: The Theory and Practice of Audience Research Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, and engagement. Napoli explores the interplay between political and economic interests in the audience marketplace and its effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and efforts to restrict the functionality of new technologies. As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions. "Philip M. Napoli introduces the reader to the technologies that are changing the audience marketplace, new media services that have and are being built with those technologies, and the possibilities for measuring aspects of audience members' responses to media products and the advertisements they make possible. he describes new tools for audience measurement, along with the controversies over their use, and the battles among industry interests over which new audience measurement tools should be accepted. I think the time is right for just this type of analysis. A well-researched text, and the scholarship is first rate and insightful." Steve Wildman, Michigan State University
The R Evolution Of Audience Power
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Author : Saskia Scheibel
language : en
Publisher: GRIN Verlag
Release Date : 2011-07-12
The R Evolution Of Audience Power written by Saskia Scheibel and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-12 with Computers categories.
Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: "Distinction" (
Audience Economics
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Author : Philip M. Napoli
language : en
Publisher: Columbia University Press
Release Date : 2003
Audience Economics written by Philip M. Napoli and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: * How are audiences manufactured, valued, and sold? * How do advertisers and media firms predict the behavior of audiences? * How has the process of measuring audiences evolved over time? * How and why do advertisers assign different values to segments of the media audience? * How does audience economics shape media content? Examining the relationship between the four principal actors in the audience marketplace--advertisers, media firms, consumers, and audience measurement firms--Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.
The Evolution Of Audience Power
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Author : Saskia Scheibel
language : en
Publisher: GRIN Verlag
Release Date : 2011-07
The Evolution Of Audience Power written by Saskia Scheibel and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07 with Computers categories.
Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: "Distinction" (
The Oxford Handbook Of Evolution And The Emotions
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Author : Laith Al-Shawaf
language : en
Publisher: Oxford University Press
Release Date : 2024-04-25
The Oxford Handbook Of Evolution And The Emotions written by Laith Al-Shawaf and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-25 with Psychology categories.
In this Handbook, Laith Al-Shawaf and Todd K. Shackelford have gathered a group of leading scholars in the field to present a centralized resource for researchers and students wishing to understand emotions from an evolutionary perspective. Experts from a number of different disciplines, including psychology, biology, anthropology, psychiatry, and others, tackle a variety of "how" (proximate) and "why" (ultimate) questions about the function of emotions in humans and nonhuman animals, how emotions work, and their place in human life. Comprehensive and integrative in nature, this Handbook is an essential resource for students and scholars from a diversity of fields wishing to build upon their theoretical and empirical understanding of the emotions.
Media And Audiences
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Author : Karen Ross
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2003-12-16
Media And Audiences written by Karen Ross and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-16 with Social Science categories.
“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.
Media Audiences
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Author : John L. Sullivan
language : en
Publisher: SAGE Publications
Release Date : 2019-07-24
Media Audiences written by John L. Sullivan and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-24 with Language Arts & Disciplines categories.
Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. John L. Sullivan's second edition of Media Audiences: Effects, Users, Institutions, and Power explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media. The goal is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Futures Of Journalism
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Author : Ville J. E. Manninen
language : en
Publisher: Springer Nature
Release Date : 2022-05-04
Futures Of Journalism written by Ville J. E. Manninen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-04 with Language Arts & Disciplines categories.
This book examines how technologies are changing, will change, or could change the relationship between audiences and news media. It highlights how novel technologies could have fundamental implications for the way that news media interact with wider society. The book comprises of four thematic parts. Firstly, it focuses on the impact of technological development on the news media business, exploring how news media uses new technologies to improve their sustainability. Secondly, it considers the ethical dilemmas that arise when audience-news media relationships are transformed by technological development. The third part of the book approaches the effects of novel technologies from the journalists’ viewpoint: how do new technologies intervene in the audience-news media relationship through journalistic work? Finally, the fourth part dissects the ways new technologies can impact audience-news media relationships through transforming audience agency, audience preferences and news media’s understanding of them.
The 21st Century Media R Evolution
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Author : Jim Macnamara
language : en
Publisher: Peter Lang
Release Date : 2010
The 21st Century Media R Evolution written by Jim Macnamara and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Education categories.
The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.
Researching Biology And Evolution In The Gulf States
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Author : Jörg Matthias Determann
language : en
Publisher: Bloomsbury Publishing
Release Date : 2015-08-25
Researching Biology And Evolution In The Gulf States written by Jörg Matthias Determann and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-25 with Religion categories.
Officials and religious scholars in the Gulf states have repeatedly banned the teaching of the theory of evolution because of its association with atheism. But Jorg Matthias Determann argues here that, despite official prohibition, research on biological evolution has flourished, due in large part to the development of academic and professional networks. This book traces these networks through the history of various branches of biology, including botany, conservation research, ornithology and palaeontology. Typical of rentier societies, some of the scientific networks in this region consist of vertical patron-client relationships. For example, those in power who are interested in wildlife conservation have been known to offer patronage to biologists working on desert ecology. However, just as important are the horizontal links between scientists both within the Gulf region and beyond. Given the strengths and importance of these two forms of professional networks, Determann argues that we should look at the Arab world as an area interconnected with global science, and therefore fully integrated into the scientific and technological advances being pioneered worldwide."