Media And Food Industries
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Media And Food Industries
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Author : Michelle Phillipov
language : en
Publisher: Springer
Release Date : 2017-09-20
Media And Food Industries written by Michelle Phillipov and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-20 with Social Science categories.
This volume is the first to combine textual analysis of food media texts with interviews with media production staff, reality TV contestants, celebrity chefs, and food producers and retailers across the artisan-conventional spectrum. Intensified media interest in food has seen food politics become a dominant feature of popular media—from television and social media to cookbooks and advertising. This is often thought to be driven by consumers and by new ethics of consumption, but Media and Food Industries reveals how contemporary food politics is also being shaped by political and economic imperatives within the media and food industries. It explores the behind-the-scenes production dynamics of contemporary food media to assess the roles of—and relationships between—media and food industries in shaping new concerns and meanings with respect to food.
Media And Food Industries
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Author : Michelle Phillipov
language : en
Publisher:
Release Date : 2017
Media And Food Industries written by Michelle Phillipov and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business ethics categories.
Alternative Food Politics
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Author : Michelle Phillipov
language : en
Publisher: Routledge
Release Date : 2018-12-07
Alternative Food Politics written by Michelle Phillipov and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Business & Economics categories.
Media interest in food has intensified in recent years, leading to a contemporary food landscape where ‘alternative’ food practices are increasingly visible. Concerns that were once exclusively the domain of activist movements motivated by environmental, animal rights, health and anti-corporate agendas are now central to primetime television cooking shows, mobile apps and social media. This book is the first to explore the impact of popular media and culture on contemporary food politics. Through examination of a range of media and cultural texts, including news, digital media, advertising and food labelling, it brings together leading and emerging scholars in food studies, media and communications, sociology, law, policy studies, business, and geography. The book explores the practices of alternative food movements, the marketing techniques of conventional and alternative food producers, and the relationships between food industries, media, and the public. Covering topics ranging from agtech start-ups and social justice projects, to new ways of mediating food waste, celebrity, and ‘ethical’ foods, Alternative Food Politics reveals the importance of media as a driver of food system transformation. This is a pivotal time for media and food industries, and this book is essential reading for scholars and students seeking to better understand the futures, possibilities and limits of food politics today.
Influences Of Social Media On Consumer Decision Making Processes In The Food And Grocery Industry
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Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2023-08-07
Influences Of Social Media On Consumer Decision Making Processes In The Food And Grocery Industry written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-07 with Business & Economics categories.
In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and customer service, a fundamental shift has occurred in the marketing landscape. This transformation has granted businesses unprecedented access to monitor customer behavior and preferences. By leveraging social media communications, sellers work diligently to effectively target their desired audience by strategically positioning and categorizing data. Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry delves into the transformative power of social media and digital marketing techniques, shedding light on how businesses strategically employ online communication strategies to sway consumers' purchasing decisions. This comprehensive book explores the tireless efforts of grocery and food entrepreneurs to evaluate the far-reaching effects of social media on the consumer decision-making process. It investigates various web-based social media platforms and tools, delves into the impact of social media and mobile apps, and examines the utilization of cutting-edge Information & Communication Technologies (RFID, QR codes, NFC, cloud, SaaS, mobile devices, robots, and more) within the grocery and food sector. By studying the present landscape, this book not only sheds light on the current state of social media communications but also offers valuable insights into the future trajectory of this dynamic industry. Entrepreneurs, marketers, researchers, and policymakers alike will find this book an indispensable resource for understanding the profound impact of social media on the ever-evolving grocery and food landscape.
Media And Food Industries
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Author : Michelle Phillipov
language : en
Publisher:
Release Date : 2017
Media And Food Industries written by Michelle Phillipov and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business ethics categories.
Moving Your Brand Up The Food Chain
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Author : Patrick Nycz
language : en
Publisher: Dog Ear Publishing
Release Date : 2017-11-01
Moving Your Brand Up The Food Chain written by Patrick Nycz and has been published by Dog Ear Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-01 with Business & Economics categories.
The food industry is on the verge of a revolution, with smaller, local and regional food brands finding big potential for growth. The increasing influence of millennials on consumer tastes, the desire for products produced locally, and mistrust of big food companies open opportunities to small and medium-sized food companies. An experienced consumer packages goods marketer and his team have created a book to help navigate the looming volatility in the food industry. For instance, the U.S. Department of Agriculture predicts that the sales of locally produced foods, which reached $12 billion in 2014, will soar to $20 billion by 2019. A 2015 study by the Food Marketing Institute and the Grocery Manufacturers Association found that smaller and private food brand manufacturers grew 4 percent vs. the 25 biggest U.S. food and beverage manufacturers, who grew 1 percent between 2009 and 2013. Moving Your Brand Up the Food Chain offers practical tips to help local, small and emerging food brands compete against the big brands to grow their market share. Interviews and survey answers from industry professionals provide invaluable information. The book covers the retail buyer’s perspective, marketing, external market factors, brand development, packaging, brand management, strategic product development, and more. Such details are critical if local, smaller or regional food brands hope to grow their businesses and move up the food chain.
Food And Media
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Author : Jonatan Leer
language : en
Publisher: Routledge
Release Date : 2016-06-17
Food And Media written by Jonatan Leer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-17 with Science categories.
Food is everywhere in contemporary mediascapes, as witnessed by the increase in cookbooks, food magazines, television cookery shows, online blogs, recipes, news items and social media posts about food. This mediatization of food means that the media often interplays between food consumption and everyday practices, between private and political matters and between individuals, groups, and societies. This volume argues that contemporary food studies need to pay more attention to the significance of media in relation to how we 'do' food. Understanding food media is particularly central to the diverse contemporary social and cultural practices of food where media use plays an increasingly important but also differentiated and differentiating role in both large-scale decisions and most people's everyday practices. The contributions in this book offer critical studies of food media discourses and of media users' interpretations, negotiations and uses that construct places and spaces as well as possible identities and everyday practices of sameness or otherness that might form new, or renew old food politics.
Food Industries Manual
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Author : Christopher G.J. Baker
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Food Industries Manual written by Christopher G.J. Baker and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Technology & Engineering categories.
It is a measure of the rapidity of the changes The work has been revised and updated, and taking place in the food industry that yet another following the logic of the flow sheets there is some edition of the Food Industries Manual is required simplification and rearrangement among the chap after a relatively short interval. As before, it is a ters. Food Packaging now merits a separate pleasure to be involved in the work and we hope chapter and some previous sections dealing mainly that the results will continue to be of value to with storage have been expanded into a new readers wanting to know what, how and why the chapter covering Food Factory Design and Opera food industry does the things which it does. tions. For this edition we have made a major depar There is one completely new chapter, entitled ture from the style of earlier editions by comple Alcoholic Beverages, divided into Wines, Beers tely revising the layout of many of the chapters. and Spirits. There is a strain of thought which Previously the chapters were arranged as a series does not yet consider the production of those of notes on specific topics, set out in alphabetical drinks to be a legitimate part of the food industry, order in the manner of an encyclopaedia.
Food Nutrition And The Media
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Author : Valentina Marinescu
language : en
Publisher: Springer Nature
Release Date : 2020-08-03
Food Nutrition And The Media written by Valentina Marinescu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-03 with Social Science categories.
Placed at the crossroads of diverse disciplines – medical sciences, information and communication science, sociology of food, agricultural sciences – this book focuses on media, food and nutrition. Contributors to this volume come from different countries including the United Kingdom, Germany, Mexico and Romania, and consider comparatively their native cultures. The book answers several questions: How are food and nutrition made visible and publicized? What is the role of media in relation to food and nutrition? What are the strategies of discourses surrounding food and nutrition within new public spaces?
365 Days Of Social Posts For Restaurant Owners
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Author : Brendan Cox
language : en
Publisher:
Release Date : 2021-06-10
365 Days Of Social Posts For Restaurant Owners written by Brendan Cox and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-10 with categories.
The vast majority of restaurants have insufficient content strategies to fully leverage social media to their advantage. In order to thrive in a saturated industry, it's crucial to build a stand out brand across social media. If you are a restaurant owner and constantly wondering "what should I post on social media?" You are facing the tough world of social media that's an absolute must in the competitive food industry. Owning a restaurant is one job and constantly thinking of creative and engaging content to post on social media is an entirely different job. This completely comprehensive guide includes: A year's worth of creative social media ideas specifically tailored to restaurant owners Strategic explanations that dive into why these specific pieces of content are beneficial Brand building techniques built into our unique content ideas that will help you establish a strong online presence as a restaurant. "365 Days of Social Media Posts For Restaurant Owners" has received rave reviews: "This is the social media marketing book that every restaurant needed but didn't know existed" - Disrupt Magazine "This book will save you hours of time with your social media marketing" - Seekers Times "If you understand the power of social media but lack content ideas, there is no better book for you than this." - About Insider "365 Days of Social Media Posts For Restaurant Owners" is the solution to never running out of ideas for what to post on your social platforms. This book provides you 365 days of unique content ideas to grow and establish your restaurant's brand on Facebook and Instagram. Don't spend another day wasting hours trying to come up with what to post on social media. Save yourself time and energy and by clicking the BUY NOW button at the top of this page!