Media And Market Forces
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Media And Market Forces
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Author : V. S. Gupta
language : en
Publisher: Concept Publishing Company
Release Date : 1997
Media And Market Forces written by V. S. Gupta and has been published by Concept Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Contributed research papers of various seminars organized by Asian Mass Communication Research and Information Centre and Friedrich-Ebert-Stiftung.
Mega Media
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Author : Nancy Maynard
language : en
Publisher: Trafford Publishing
Release Date : 2000
Mega Media written by Nancy Maynard and has been published by Trafford Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
WHAT THEY'RE SAYING ABOUT MEGA MEDIA "Every so often an author explains our culture in such an original way that from that day on we see the world around us in a new, if not clearer, light. This is especially true when the topic is the business of media, because its influence is a thread woven intricately into our daily routine. "MEGA MEDIA" is an important and a good read." Anil Padmanabhan Nieman Reports "MEGA MEDIA is must-reading for any communications executive or any citizen seriously interested in the transformation of the news business." Walter Anderson Publisher Parade Magazine "MEGA MEDIA...is an important story told in a concise, thoughtful and highly readable manner. It effectively debunks the conventional wisdom that so easily emerges from the myths about our business. For that reason alone, the book deserves to be read and discussed widely." Robert H. Giles Senior Vice President The Freedom Forum Media Studies Center "With the grace of an accomplished journalist and the experience of a newspaper owner, Nancy Maynard analyzes the forces shaping the newspaper business. Her passion for the social mission of journalism is clear, but so is her vision of economic necessity. Don't come to this volume for nostalgia or newsroom populism. Maynard knows that the future is brightest when at present one begins by facing up to the earth." Jack Fuller President/Publishing Tribune Co. "MEGA MEDIA is the best distillation of what's happening to the news businesses that I have read. I'm recommending it to people I know who are concerned about these issues - which should mean everyone in journalism." Jim Bettinger Director John S. Knight Fellowships "I can't imagine anyone lecturing about the media or the future of journalism without turning to [this] book." Jim Steele Senior Writer-at-Large Time Inc. If you feel besotted by the hoopla over what is happening to the news business these days, over how the frenetic marketplace and rampaging technology seem to be placing everything up for grabs, then here is a welcome piece of clarity and insight. Everyone from Luddites to early adopters can benefit from Nancy Maynard's nonhysterical, nondefensive, nonjargony - and delightfully nonlengthy - analysis. "The news business today", she aptly writes, "is like the Wild West, in digital drag". But Maynard, a veteran journalist, businessperson and educator, takes a straightforward approach to demystifying this superheated environment. She identifies seven "forces driving the future of news" and offers clearheaded analysis, sensible predictions and some measured but wise advice. Her work is characterized by balance and open-mindedness. She clearly has a point of view - the love of journalism, particularly the kind that serves the public interest with robustness and diversity. But she is no oldtimer flailing away at all things modern. She understands the business imperitve (she and late husband, Robert Maynard owned the Oakland Tribune), she appreciates technological advance, and she seems comfortable with change. Exerpted from August, 2000 review by Carl Sessions Stepp Senior Editor American Journalism Review To read more about Maynard and her book, please visit the author's website.
Markets And Myths
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Author : Anthony Weymouth
language : en
Publisher: Routledge
Release Date : 2014-06-03
Markets And Myths written by Anthony Weymouth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-03 with History categories.
Market and Myths: Forces for Change in the European Media is the first introductory text to provide a detailed analysis of the European Media in five major Western European countries within the context of a theoretical framework. All forms of the mass media are covered and the impact of media policy on the political, social and cultural life of the countries concerned - Britain, France, Germany, Italy and Spain. Issues such as the continuing role of public service broadcasting and the extent to which a process of Europeanisation has occurred within the Media are examined in a clear accessible style which will make this book essential reading for all those with an interest in the European Media.
Bangladesh S Changing Mediascape
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Author : Brian Shoesmith
language : en
Publisher: Intellect (UK)
Release Date : 2013
Bangladesh S Changing Mediascape written by Brian Shoesmith and has been published by Intellect (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Mass media categories.
With contributions from a diverse group of media and communications scholars from around the globe, Bangladesh's Changing Mediascape presents a pioneering study of the trends, patterns, and prospects shaping the contemporary Bangladeshi media. Among the many topics discussed here are the difference among specific media formats, including television, newspapers, radio, film, and photography; policy issues; and the challenge that new media poses to governance in a developing nation faced with innumerable economic, social, and political problems. Eschewing the currently dominant development communication model, the editors argue that market forces rather than planned state interventions will contribute to a more equitable communication environment.
The Market Is The Medium
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Author : Steven J. Anderson
language : en
Publisher:
Release Date : 1996
The Market Is The Medium written by Steven J. Anderson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Mass media categories.
This thesis examines how market forces influence the political roles of mass media.
Media Market And Democracy In China
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Author : Yuezhi Zhao
language : en
Publisher: University of Illinois Press
Release Date : 1998
Media Market And Democracy In China written by Yuezhi Zhao and has been published by University of Illinois Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Government and the press categories.
Media, Market, and Democracy in China is an astonishingly close look at the intertwining nature of the Communist Party and the news media in China, how they affect each other, and what the future might hold for each. How do market forces influence the media in China? How does the Party both introduce and try to contain the market's influence? How do commercial imperatives both accommodate and challenge Party control? To answer these and other questions, Yuezhi Zhao interviewed a wide range of scholars, media administrators, and media professionals. During five months in China in 1994 and 1995, she monitored media content, carried out extensive documentary research in Beijing, and held off-the-record meetings with Chinese media insiders. The first study of its kind to trace the Chinese print and broadcast media from the 1920s to 1996, this work will be must reading for students of journalism, mass communications, political science, and China studies, as well as for media and business professionals and policy makers who need to understand what's happening to China and its mass media.
Free Markets Free Media
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Author : Cherian George
language : en
Publisher: AMIC
Release Date : 2008
Free Markets Free Media written by Cherian George and has been published by AMIC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Free enterprise categories.
This title examines the impact of market forces on the efforts to build and consolidate more democratic media in Asia. Democratic forces in the Philippines, South Korea and Indonesia have loosened the grip of authoritarian governments, while even in tightly controlled regimes such as China and Vietnam, the media landscape is changing.
Market Forces
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Author : Richard Morgan
language : en
Publisher: Hachette UK
Release Date : 2008-12-09
Market Forces written by Richard Morgan and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-09 with Fiction categories.
Chris Faulkner has just landed the job of his dreams. But Shorn Associates are market leaders in Conflict Investment. They expect results, they expect the best. Chris has one very high-profile kill to his name already but he will have to drive hard and go for kill after kill if he's to keep his bosses happy. All he has to do in the meantime is stay alive ... Morgan's new futuristic thriller is perfect for any fan of the modern thriller. It combines the big ideas of Michael Crichton with a pounding narrative drive.
All The News That S Fit To Sell
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Author : James T. Hamilton
language : en
Publisher: Princeton University Press
Release Date : 2011-10-23
All The News That S Fit To Sell written by James T. Hamilton and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-23 with Business & Economics categories.
That market forces drive the news is not news. Whether a story appears in print, on television, or on the Internet depends on who is interested, its value to advertisers, the costs of assembling the details, and competitors' products. But in All the News That's Fit to Sell, economist James Hamilton shows just how this happens. Furthermore, many complaints about journalism--media bias, soft news, and pundits as celebrities--arise from the impact of this economic logic on news judgments. This is the first book to develop an economic theory of news, analyze evidence across a wide range of media markets on how incentives affect news content, and offer policy conclusions. Media bias, for instance, was long a staple of the news. Hamilton's analysis of newspapers from 1870 to 1900 reveals how nonpartisan reporting became the norm. A hundred years later, some partisan elements reemerged as, for example, evening news broadcasts tried to retain young female viewers with stories aimed at their (Democratic) political interests. Examination of story selection on the network evening news programs from 1969 to 1998 shows how cable competition, deregulation, and ownership changes encouraged a shift from hard news about politics toward more soft news about entertainers. Hamilton concludes by calling for lower costs of access to government information, a greater role for nonprofits in funding journalism, the development of norms that stress hard news reporting, and the defining of digital and Internet property rights to encourage the flow of news. Ultimately, this book shows that by more fully understanding the economics behind the news, we will be better positioned to ensure that the news serves the public good.
Market Driven Journalism
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Author : John H. McManus
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1994-04-29
Market Driven Journalism written by John H. McManus and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-04-29 with Language Arts & Disciplines categories.
This book provides a comprehensive theory of commercial news production. The author's systematic study of the way in which firms deploy resources, such as reporters and photographers, to maximize return to shareholders leads to an examination of the ways such practices affect journalistic quality. John H McManus examines the application of market logic to news and its growing importance to local broadcast media. Until the mid-1980s, local television news tended to be viewed by journalists in other media as an inconsequential, market-driven medium. During the last decade, however, newspapers and network television have also found themselves to be prey to market forces as a consequence of increasing competition and a shrinking advertising market.