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Media Audience And Social Structure

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Media Audience And Social Structure

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Author : Jeffrey C. Alexander
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1986

Media Audience And Social Structure written by Jeffrey C. Alexander and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Language Arts & Disciplines categories.

Media, Audience, and Social Structure presents an integrated overview of current sociological research on mass media and society. Specific questions addressed include the media's role in various social processes; how and why media organizations operate as they do; the relationships between media and special audiences; how to conceptualize and measure media effects and their impact on public opinion; and how to analyze (both qualitatively and quantitatively) media content.

Media Audience And Social Structure

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Author : Sandra J. Ball-Rokeach
language : en
Publisher:
Release Date : 1986

Media Audience And Social Structure written by Sandra J. Ball-Rokeach and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with categories.

The essays in Media, Audience, and Social Structure were commissioned by the editors to provide an integrated overview of current sociological research on mass media and society. The contributors share the assumption that the media, their audiences and their content must be studied within the context of their society and as interactive components of a larger system of mass communication. Specific questions addressed include the media's role in such social processes as control, adaptation, and integration; how and why media organizations operate as they do; the relationships between media and special audiences and interest groups; how to conceptualize and measure media effects and their impact on public opinion and politics; and how to analyze (both qualitatively and quantitatively) media content.

Media Audience And Social Structure

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Author : Sandra J. Ball-Rokeach
language : en
Publisher:
Release Date : 1988

Media Audience And Social Structure

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Author : Sandra J. Ball-Rokeach
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1986-11-01

Media Audience And Social Structure written by Sandra J. Ball-Rokeach and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-11-01 with Language Arts & Disciplines categories.

Communication And Social Structure

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Author : Emile G. McAnany
language : en
Publisher: Praeger Publishers
Release Date : 1981

Communication And Social Structure written by Emile G. McAnany and has been published by Praeger Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Social Science categories.

The Marketplace Of Attention

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Author : James G. Webster
language : en
Publisher: MIT Press
Release Date : 2016-09-02

The Marketplace Of Attention written by James G. Webster and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-02 with Business & Economics categories.

How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures—from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media. Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated—that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.

Media Society

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Author : David Croteau
language : en
Publisher: SAGE Publications
Release Date : 2018-08-02

Media Society written by David Croteau and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-02 with Social Science categories.

Providing a framework for understanding the relationship between media and society, this updated Sixth Edition of Media/Society helps you develop the skills you need to critically evaluate both conventional wisdom and your own assumptions about the social role of the media. Authors David Croteau and William Hoynes retain the book’s basic sociological framework but now include additional discussions of new studies and up-to-date material on today’s rapidly changing media landscape. Now featuring streamlined content and a more engaging narrative, this edition offers expanded discussions of the “new media” world, including digitization, the internet, the spread of mobile media devices, the role of user-generated content, the potential social impact of new media on society, and new media’s effect on traditional media outlets

Media Audiences

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Author : John L. Sullivan
language : en
Publisher: SAGE
Release Date : 2012-10-23

Media Audiences written by John L. Sullivan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-23 with Language Arts & Disciplines categories.

Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we are all engaged with media as a member of an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

Media Audiences And Identity

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Author : S. Bailey
language : en
Publisher: Springer
Release Date : 2005-09-08

Media Audiences And Identity written by S. Bailey and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09-08 with Social Science categories.

Using a unique combination of cultural studies research, neo-pragmatist philosophy, and psychoanalytic theory, the author sheds light on the formation of a social identity and the important role that mass media play in this process. Case studies covering a range of media and communities provide a model for developing a truly explanatory as well as descriptive account of self-media interaction that bridges the two opposing sides of the media audience debate and provides a significant new dimension to notions of 'passive' and 'active' media audiences.

Media Society

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Author : David Croteau
language : en
Publisher: SAGE Publications
Release Date : 2013-11-06

Media/Society: Industries, Images, and Audiences, Fifth Edition, by David Croteau and William Hoynes provides a framework for understanding the relationship between media and society and helps readers develop skills for critically evaluating both conventional wisdom and their own assumptions about the social role of the media. Retaining its acclaimed sociological framework, the Fifth Edition covers new studies, includes up-to-date material about today’s rapidly changing media landscape, and significantly expands discussions of the “new media” world, including digitization, the Internet, the spread of mobile media devices, the role of user-generated content, the potential social impact of new media on society, and new media’s effect on traditional media outlets. Updated research, the latest industry data, and current examples from popular media illustrate enduring themes in the sociology of media.

Media Audience And Social Structure

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