Media Choice
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Media Choice
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Author : Tilo Hartmann
language : en
Publisher: Routledge
Release Date : 2009-06-11
Media Choice written by Tilo Hartmann and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-11 with Language Arts & Disciplines categories.
This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.
Media Choice
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Author : Tilo Hartmann
language : en
Publisher: Routledge
Release Date : 2009-06-11
Media Choice written by Tilo Hartmann and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-11 with History categories.
This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.
Choice And Preference In Media Use
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Author : Silvia Knobloch-Westerwick
language : en
Publisher: Routledge
Release Date : 2014-07-25
Choice And Preference In Media Use written by Silvia Knobloch-Westerwick and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-25 with Language Arts & Disciplines categories.
Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.
Choice And Preference In Media Use
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Author : Silvia Knobloch-Westerwick
language : en
Publisher: Routledge
Release Date : 2014-07-25
Choice And Preference In Media Use written by Silvia Knobloch-Westerwick and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-25 with Language Arts & Disciplines categories.
Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.
The Media Handbook
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Author : Helen Katz
language : en
Publisher: Routledge
Release Date : 2010-07-29
The Media Handbook written by Helen Katz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-29 with Business & Economics categories.
The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl "This work is suitable for faculty who teach advertising, as well as students of advertising media planning." CHOICE
Experience Media
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Author : Jean C. Lawler
language : en
Publisher: Experience Personal Power
Release Date : 2018-08
Experience Media written by Jean C. Lawler and has been published by Experience Personal Power this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08 with Juvenile Nonfiction categories.
This book helps children to make thoughtful media choices, including knowing when to "unplug."
Media Selection
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Author : Fatima Salah
language : en
Publisher:
Release Date : 1994
Media Selection written by Fatima Salah and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Audio-visual materials categories.
Selecting Media For Instruction
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Author : Robert A. Reiser
language : en
Publisher: Educational Technology
Release Date : 1983
Selecting Media For Instruction written by Robert A. Reiser and has been published by Educational Technology this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Education categories.
Abstract: This book presents practical guidelines for the selection of instructional media in the fields of education and training. These guidelines are likely to be of benefit to instructional designers, trainers, classroom teachers, instructors, media specialists, and administrators. The media selection model described in this book focuses on the principles of human learning that should be considered when selection decisions are being made, as well as on the practical factors that must be considered in the selection process. By employing the model, users can be assured that the media they choose will not only be appropriate from a practical point of view, but also from the important standpoint of learning effectiveness.
The Selection And Use Of Instructional Media
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Author : A. J. Romiszowski
language : en
Publisher:
Release Date : 1974
The Selection And Use Of Instructional Media written by A. J. Romiszowski and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Education categories.
Monograph on selection, use and evaluation of teaching and training materials in the UK - covers audiovisual aids, television, films, programmed instruction, computer assisted instruction, simulations and games, etc., and appraises the available equipment. Diagrams, illustrations, flow charts and references.
Post Broadcast Democracy
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Author : Markus Prior
language : en
Publisher: Cambridge University Press
Release Date : 2007-04-02
Post Broadcast Democracy written by Markus Prior and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-02 with Political Science categories.
This 2007 book studies the impact of the media on politics in the United States during the last half-century.