Media E Pubblicit In Italia

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Media E Pubblicit In Italia

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Author : Franco Brigida
language : it
Publisher: FrancoAngeli
Release Date : 2004

Media E Pubblicit In Italia written by Franco Brigida and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Language Arts & Disciplines categories.

L Evoluzione Dei Media E Della Pubblicit In Italia

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Author : Paolo Baudi Di Vesme
language : it
Publisher: Franco Angeli
Release Date : 2009

L Evoluzione Dei Media E Della Pubblicit In Italia written by Paolo Baudi Di Vesme and has been published by Franco Angeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.

La Pubblicit In Italia

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Author : Daniele Pittèri
language : it
Publisher: Gius.Laterza & Figli Spa
Release Date : 2015-02-01T00:00:00+01:00

La Pubblicit In Italia written by Daniele Pittèri and has been published by Gius.Laterza & Figli Spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-01T00:00:00+01:00 with Language Arts & Disciplines categories.

La storia, i processi e le dinamiche della pubblicità che ha finito per accreditarsi come forte produttore di senso comune, di valori e modelli di vita socialmente condivisi. In questo libro, non solo i suoi progressi creativi ma anche i delicati intrecci con la complessità degli apparati dei media, i labili equilibri con il potere politico e con le dinamiche industriali, le difficili relazioni con il ceto intellettuale, le determinanti influenze sull’evoluzione dei costumi e dei consumi.

Mass Media E Controllo Sociale Nella Societ Di Massa

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Author : Cristian Boi
language : en
Publisher: Lulu.com
Release Date :

Mass Media E Controllo Sociale Nella Societ Di Massa written by Cristian Boi and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

La Strategia In Pubblicit

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Author : Marco Lombardi
language : it
Publisher: FrancoAngeli
Release Date : 2014-10-21T00:00:00+02:00

La Strategia In Pubblicit written by Marco Lombardi and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-21T00:00:00+02:00 with Business & Economics categories.

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Branded Entertainment And Cinema

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Author : Gloria Dagnino
language : en
Publisher: Routledge
Release Date : 2019-11-25

Branded Entertainment And Cinema written by Gloria Dagnino and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-25 with Business & Economics categories.

The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products placed in domestic and international features, to Carosello’s early format of branded entertainment, up through the more recent brand integration cases in award-winning titles like The Great Beauty, the Italian film and advertising industries have frequently and significantly intersected, in ways that remain largely unexplored by academic research. This book contributes to fill this gap, by focusing on the economic and cultural influence that advertising and advertisers’ interests have been exerting on Italian film production between the post-war period and the 2010s. Increasingly market-oriented film policies, ongoing pressure from Hollywood competition, and the abnormal economic as well as political power held by Italian ad-funded broadcasters are among the key points addressed by the book. In addition to a macro-level political economic analysis, the book draws on exclusive interviews with film producers and promotional intermediaries to provide a meso level analysis of the practices and professional cultures of those working at the intersection of Italian film and advertising industries. Providing an in-depth yet clear and accessible overview of the political and economic dynamics driving the Italian media landscape towards unprecedented forms of marketisation, this is a valuable resource for academics and students in the fields of film and media studies, marketing, advertising, and Italian studies.

Impresa E Comunicazione Principi E Strumenti Per Il Management

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Author : Alberto Pastore
language : it
Publisher: Apogeo Editore
Release Date : 2008

Impresa E Comunicazione Principi E Strumenti Per Il Management written by Alberto Pastore and has been published by Apogeo Editore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

Popular High Culture In Italian Media 1950 1970

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Author : Emma Barron
language : en
Publisher: Springer
Release Date : 2018-08-20

Popular High Culture In Italian Media 1950 1970 written by Emma Barron and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-20 with History categories.

When Mona Lisa smiled enigmatically from the cover of the Italian magazine Epoca in 1957, she gazed out at more than three million readers. As Emma Barron argues, her appearance on the cover is emblematic of the distinctive ways that high culture was integrated into Italy’s mass culture boom in the 1950s and 1960s, a period when popular appropriations of literature, fine art and music became a part of the rapidly changing modern Italian identity. Popular magazines ran weekly illustrated adaptations of literary classics. Television brought opera from the opera house into the homes of millions. Readers wrote to intellectuals and artists such as Alberto Moravia, Thomas Mann and Salvatore Quasimodo by the thousands with questions about literature and self-education. Drawing upon new archival material on the demographics of television audiences and magazine readers, this book is an engaging account of how the Italian people took possession of high culture and transformed the modern Italian identity.

A Directory Of Foreign Advertising Agencies And Marketing Research Organizations For The United States International Business Community

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Author : United States. Bureau of Foreign Commerce
language : en
Publisher:
Release Date : 1959

A Directory Of Foreign Advertising Agencies And Marketing Research Organizations For The United States International Business Community written by United States. Bureau of Foreign Commerce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Advertising agencies categories.

Advertising

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Author : Cecilia Casalegno
language : it
Publisher: FrancoAngeli
Release Date : 2023-02-17T00:00:00+01:00

Advertising written by Cecilia Casalegno and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-17T00:00:00+01:00 with Business & Economics categories.

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