Media For Interactive Communication
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Media For Interactive Communication
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Author : Rudy Bretz
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1983-05
Media For Interactive Communication written by Rudy Bretz and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983-05 with Language Arts & Disciplines categories.
Bretz presents a review of the new communication systems which allow people to respond and interact with each other, or the machine, as if in face-to-face conversation. Video conferencing, video telephones, and teletext -- a range of such communication media are already in use or on the drawing boards. The author describes a number of such systems and their uses. He also discusses quasi-interactive systems, which seek responses from an audience before they can proceed. He considers the problems involved in designing such systems and suggests future possibilities.
Media For Interactive Communication
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Author : Rudy Bretz
language : en
Publisher:
Release Date :
Media For Interactive Communication written by Rudy Bretz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Bretz presents a review of the new communication systems which allow people to respond and interact with each other, or the machine, as if in face-to-face conversation. Video conferencing, video telephones, and teletext -- a range of such communication media are already in use or on the drawing boards. The author describes a number of such systems and their uses. He also discusses quasi-interactive systems, which seek responses from an audience before they can proceed. He considers the problems involved in designing such systems and suggests future possibilities.
Social Media And Interactive Communications
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Author : Mark Durkin
language : en
Publisher: Taylor & Francis
Release Date : 2018-02-05
Social Media And Interactive Communications written by Mark Durkin and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-05 with Business & Economics categories.
The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the integration of new media alongside more traditional marketing activities is not without difficulty. Many organisations appear seduced by what new technological communication channels are capable of but evidence suggests that those same organisations may have limited sensitivity to the appropriateness of employing social media to add value to the customers’ service experience. Launching social media initiatives appears low cost and fairly straightforward, technically, but managing the subsequent interactions and engagement appropriately, and indeed profitably, can often be beyond a firm’s resources and competencies. In this book the challenges of effectively managing interactive communications through social media is described in various service contexts, (e.g. healthcare, travel, small businesses) and within prevailing, yet ever more crucial marketing concepts, such as customer relationship management (CRM) and customer complaining behaviour. This book was originally published as a special issue of the Service Industries Journal.
Interactive Communication By Applying Contemporary Media In Higher Education
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Author : Nevenka Tatkovic
language : en
Publisher:
Release Date : 2005
Interactive Communication By Applying Contemporary Media In Higher Education written by Nevenka Tatkovic and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
Today society has become a multimedia society, turned towards new forms of communication, ready for changes and the new communicational challenges. The students, surrounded by PCs, mobile phones and ever so sophisticated software, videos, wireless sets and TVs, DVDs, satellite transmissions and "the media above all other media"--the Internet. Because of that, the teaching ought to lean on new tools of technology that would speed up and make more efficient the process of communication. Considering several definitions of communication, the students learn about the communicational modules (compiled by Shannon, Shram, Newcomb, P. Watzlawicky) as well as the scheme of contemporary media used for educational purposes. A video-conference presented with more details, the relevant equipment required for realization of the same, types of conferences are indicated as well as the samples of video-conferences in the field of education, especially so in the Republic of Croatia. The last portion of the work contains a brief survey on the research work carried out among students in order to elicit their opinions on interactive communication by means of contemporary media in high school education. A list of useful links is included. (Contains 5 charts and 1 table.) [Published in: "Interactive Communication in Education," ed. Nevenka Tatkovic (University of Rijeka, Teacher Training College of Pula, 2005).].
Interactive Media And Society
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Author : Corinne M. Dalelio
language : en
Publisher: Rowman & Littlefield
Release Date : 2022-06-21
Interactive Media And Society written by Corinne M. Dalelio and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-21 with Social Science categories.
A 2023 Choice Reviews Outstanding Academic Title In this book, Corinne M. Dalelio analyzes how the rise of interactive media over the last few decades has had enormous impacts on every aspect of American society—the ways in which we organize, produce, consume, engage, entertain, and inform. Yet the vestiges of the one-way, broadcast model of the media industries continue to be primary, prominent, and persuasive in our culture, Dalelio argues. This book offers clarity and insight into the current media landscape by first outlining what it is that makes interactive media distinct from that which came before, and then identifying the harmonies and tensions between media systems—new and old—as they operate in various communicative contexts still in flux. These contexts include art, journalism, activism, marketing, and even the public sphere. Dalelio encourages readers to hone their critical digital literacy skills by supplying them with analytical concepts and theoretical principles that can be applied, regardless of how these tools change or evolve, ultimately enabling more thoughtful and meaningful interactive media usage and consumption. Elucidated throughout with interesting and relevant narrative examples, this book offers an engaging and straightforward presentation of the current scholarly understanding of these tools along with practical tips for navigating the challenges of our complex media ecosystem. Scholars of media studies, communication, sociology, and American studies will find this book particularly useful.
Interaction In Digital News Media
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Author : Mario Pérez-Montoro
language : en
Publisher: Springer
Release Date : 2018-09-12
Interaction In Digital News Media written by Mario Pérez-Montoro and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-12 with Social Science categories.
Digital News Media (DNM) are characterized by their efforts to provide consumers with new content interaction experiences, which contrast with the more passive experiences provided by traditional news media. This book directly addresses these interaction experiences, taking the reader from underlying principles to actual practices. To meet this objective, the book undertakes a characterization of interactivity in DNM and explores the boundaries between storytelling and direct data access. It examines information visualization trends present in the media, and practices in non-fiction storytelling in the context of the current wave of VR technology. Moreover, it addresses how UX research and evaluation methods can be applied to inform the design of interactive media. It also analyzes the concept of Newsonomics and it examines the reform of intellectual property law and legislation governing authors' rights. The book concludes by analyzing the scientific production of interaction over the last 10 years, extracting the main conclusions, and highlighting the lessons that can be extracted from the previous chapters.
The Media In Your Life
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Author : Jean Folkerts
language : en
Publisher:
Release Date : 1998
The Media In Your Life written by Jean Folkerts and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with categories.
New Media And Visual Communication In Social Networks
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Author : K?r, Serpil
language : en
Publisher: IGI Global
Release Date : 2019-08-30
New Media And Visual Communication In Social Networks written by K?r, Serpil and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-30 with Computers categories.
Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.
The Media In Your Life
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Author : Jean Folkerts
language : en
Publisher:
Release Date : 1998
The Media In Your Life written by Jean Folkerts and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Social Science categories.
An introductory college-level text examining the professional and cultural aspects of mass media within an economic framework. The text's 16 chapters address the history of mass communication; books, newspapers, magazines, the movies, radio, television, music, the recording industry, and computers; regulation; ethics; public relations; advertising; and current research on mass communication. Annotation copyrighted by Book News, Inc., Portland, OR.
Media Of Mass Communication Interactive Edition
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Author : Vivian
language : en
Publisher:
Release Date : 2000-04
Media Of Mass Communication Interactive Edition written by Vivian and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04 with categories.