New Media And Visual Communication In Social Networks
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New Media And Visual Communication In Social Networks
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Author : Kır, Serpil
language : en
Publisher: IGI Global
Release Date : 2019-08-30
New Media And Visual Communication In Social Networks written by Kır, Serpil and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-30 with Computers categories.
Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.
New Media And Visual Communication In Social Networks
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Author :
language : de
Publisher:
Release Date : 2020
New Media And Visual Communication In Social Networks written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Digital Methods
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Author : Richard Rogers
language : en
Publisher: MIT Press
Release Date : 2015-08-21
Digital Methods written by Richard Rogers and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-21 with Computers categories.
A proposal to repurpose Web-native techniques for use in social and cultural scholarly research. In Digital Methods, Richard Rogers proposes a methodological outlook for social and cultural scholarly research on the Web that seeks to move Internet research beyond the study of online culture. It is not a toolkit for Internet research, or operating instructions for a software package; it deals with broader questions. How can we study social media to learn something about society rather than about social media use? Rogers proposes repurposing Web-native techniques for research into cultural change and societal conditions. We can learn to reapply such “methods of the medium” as crawling and crowd sourcing, PageRank and similar algorithms, tag clouds and other visualizations; we can learn how they handle hits, likes, tags, date stamps, and other Web-native objects. By “thinking along” with devices and the objects they handle, digital research methods can follow the evolving methods of the medium. Rogers uses this new methodological outlook to examine such topics as the findings of inquiries into 9/11 search results, the recognition of climate change skeptics by climate-change-related Web sites, and the censorship of the Iranian Web. With Digital Methods, Rogers introduces a new vision and method for Internet research and at the same time applies them to the Web's objects of study, from tiny particles (hyperlinks) to large masses (social media).
New Media
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Author : Martin Lister
language : en
Publisher: Routledge
Release Date : 2008-12-08
New Media written by Martin Lister and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-08 with Language Arts & Disciplines categories.
New Media: A Critical Introduction is a comprehensive introduction to the culture, history, technologies and theories of new media. Written especially for students, the book considers the ways in which 'new media' really are new, assesses the claims that a media and technological revolution has taken place and formulates new ways for media studies to respond to new technologies. The authors introduce a wide variety of topics including: how to define the characteristics of new media; social and political uses of new media and new communications; new media technologies, politics and globalization; everyday life and new media; theories of interactivity, simulation, the new media economy; cybernetics, cyberculture, the history of automata and artificial life. Substantially updated from the first edition to cover recent theoretical developments, approaches and significant technological developments, this is the best and by far the most comprehensive textbook available on this exciting and expanding subject. At www.newmediaintro.com you will find: additional international case studies with online references specially created You Tube videos on machines and digital photography a new ‘Virtual Camera’ case study, with links to short film examples useful links to related websites, resources and research sites further online reading links to specific arguments or discussion topics in the book links to key scholars in the field of new media.
Visual Communication Research Designs
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Author : Keith Kenney
language : en
Publisher: Routledge
Release Date : 2010-09-28
Visual Communication Research Designs written by Keith Kenney and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-28 with Art categories.
Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication. This resource has been developed in response to the circumstance in which, in many cases, the methodologies used for verbal and textual communications are inappropriate or ineffective when applied or adapted for the study of visual communications. Additionally, research articles from ethnography, action research, rhetoric, semiotics, psychology, cultural studies, and critical theory often do not use examples appropriate to visual communication readers. To address these issues, this book explains in clear and straightforward language key research designs, including new methodologies, that are appropriate for scholars and students conducting visual communication research. Organized into three parts -- production, analysis, and effects of visuals – this research text provides guidance in using, interpreting and measuring the effects of visual images. It addresses such topics as: producing photographs and video that can be used as research data; interpreting images that already exist; measuring the effects of visuals and to understand their use by different groups. Ethical issues are included, as well as a discussion of the advantages and limitations of each method. "War stories" are provided by experienced researchers, who discuss a particular research project and explain pitfalls to avoid, as well as what to do when problems occur. The primary audiences are scholars, researchers, and students conducting research on motion pictures, video, television, photographs, illustrations, graphics, typography, political cartoons, comic books, animation, and other media with a visual component. Individuals will use this text whenever they need to conduct research that involves visuals in the media. The book will be a required text for advanced courses in visual culture, seminars on visual communication research, and other research methods courses integrating a visual component.
Sustainability Innovation And Consumer Preference
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Author : Ozen, Ercan
language : en
Publisher: IGI Global
Release Date : 2024-12-02
Sustainability Innovation And Consumer Preference written by Ozen, Ercan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-02 with Business & Economics categories.
Digital platforms have transformed consumer behavior, shaping how people discover, explore, and purchase products and services. With the rise of social media, e-commerce sites, and mobile applications, consumers are more informed and connected. These platforms allow for instant access to information and reviews while creating communities where users can share experiences and recommendations. As a result, traditional marketing strategies are evolving, requiring brands to adapt to the fast-paced digital landscape and engage with consumers in meaningful ways. Understanding the influence of these platforms is essential for businesses that want to understand modern consumer behavior and build lasting customer relationships. Sustainability, Innovation, and Consumer Preference delves into the intersection of digital technologies and circular economy principles, highlighting how innovations in areas such as IoT, AI, blockchain, and big data are transforming traditional business models into more sustainable, resource-efficient systems. It explores the redesign of product life cycles, the role of Industry 4.0 in sustainable manufacturing, and the influence of digital platforms on consumer behavior. This book covers topics such as automation technology, social media, and waste management, and is a useful resource for computer engineers, marketing professionals, business owners, economists, academicians, and researchers.
From Epic Tales To Digital Trails
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Author : Nalanda Roy
language : en
Publisher: Taylor & Francis
Release Date : 2025-06-10
From Epic Tales To Digital Trails written by Nalanda Roy and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-10 with Computers categories.
This book offers a critical perspective on the digital landscape, and examines how societies can ensure technology serves the public good and does not exacerbate existing inequalities. It advocates for a proactive approach to address challenges presented by digital media, emphasizing the need for ethical guidelines and inclusive decision-making processes. Rather than merely outlining problems, the the volume offers potential solutions and frameworks for navigating the future, and advocates new forms of political engagement and innovative approaches to governance that leverage technology while safeguarding democratic values and human rights. Through a multidisciplinary lens, the chapters dissect critical issues, from the contours of digital landscapes to social media’s impact on communication patterns to the transformative power of digital mobilization. Journeying into diverse facets of human engagement with digital media, the book also explores how actors navigate the geographies of digital spaces and the resources at their disposal. The volume will be essential reading for scholars and researchers of media and communications studies, sociology and politics.
The Semiotics Of Emoji
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Author : Marcel Danesi
language : en
Publisher: Bloomsbury Publishing
Release Date : 2016-11-17
The Semiotics Of Emoji written by Marcel Danesi and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-17 with Language Arts & Disciplines categories.
Shortlisted for the BAAL Book Prize 2017 Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language. The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language. Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.
Digital Life On Instagram
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Author : Elisa Serafinelli
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-08-31
Digital Life On Instagram written by Elisa Serafinelli and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-31 with Language Arts & Disciplines categories.
Discussing the social uses of Instagram, this book shows how visuality is changing people’s perception of the world and their mediated lives, illustrating how the platform shapes new social relationships, marketing techniques, privacy and surveillance concerns, and representations of the self, arguing for the development of new mobile visualities.