Media Influence
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Digital Media Influence
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Author : Andy Ruddock
language : en
Publisher: SAGE
Release Date : 2020-03-09
Digital Media Influence written by Andy Ruddock and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-09 with Language Arts & Disciplines categories.
Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges. Curiously, the very societies who fear such things are often dismissive of media research. Addressing key issues affecting global media industries, this book explains how to solve the present conundrum by appreciating the historical development of cultivation theory. Digital Media Influence ties cultivation themes, such as mean world syndrome, mainstreaming, the celebration of white male violence, the ridiculing of ageing women, the inhibition of activism, the mediatisation of religion and the erosion of trust in education, with contemporary digital media case studies. Considering the aftermath of the Parkland murders, political memes, Islamophobia, the fate of female reality TV stars and the bad press directed at media education, Ruddock shows how these phenomena are born of media practices that cultivation theory began to dissect in the 1950s. Paying close attention to the life and work of George Gerbner, Digital Media Influence locates today’s questions in the historical forces and relationships that moved media industries closer to the heart of global politics in the mid-20th century. It makes Gerbner’s work relevant to all critical media researchers by providing a theoretical, methodological and historical steer for understanding new media influences. In explaining how one of the world’s leading media theories developed in relation to intriguing historical circumstances – many of them deeply personal – this book helps researchers of all levels to find their voice in writing on media issues.
The Media S Influence On Society
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Author :
language : en
Publisher: Greenhaven Publishing LLC
Release Date : 2021-07-15
The Media S Influence On Society written by and has been published by Greenhaven Publishing LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-15 with Young Adult Nonfiction categories.
Sometimes known as the Fourth Estate, the media plays a powerful role in today's society. It is held responsible for keeping the public informed and supporting a healthy democracy. However, some worry that the media presents the news in a way that is too sensationalized or biased, with its primary motives being ratings and profits rather than the good of the public. This volume examines differing viewpoints on what can reasonably be expected of the media. Readers will evaluate the effects of the internet on the media, and the various impacts that the media has on society, including political, cultural, and economic.
The Media Effect
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Author : Jim Willis
language : en
Publisher: Praeger
Release Date : 2007-06-30
The Media Effect written by Jim Willis and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-30 with Business & Economics categories.
Reveals the ways in which the news media affect American political actions and policies, from the timing of going to war to the fortunes of presidential campaigns.
Media Effects And Society
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Author : Elizabeth M. Perse
language : en
Publisher: Routledge
Release Date : 2001
Media Effects And Society written by Elizabeth M. Perse and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Language Arts & Disciplines categories.
Media Effects and Society provides an in-depth look at media effects and offers a theoretical foundation for understanding mass media's impact on individuals and society. Working from the assumption that media effects are common and are underestimated, author Elizabeth M. Perse identifies dominant areas of media effects and provides a synthesis of those areas of research. She focuses on the theoretical explanations for media effects, offering explanations of how media effects occur so readers can understand how to mitigate harmful effects and enhance positive ones. This text provides comprehensive coverage of the range of media effects, including news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. Written for those who study and conduct research in media effects, Media Effects and Society presents a thorough and accessible discussion of media effects theory. As such, it is appropriate for advanced courses on media effects, media theory, and media and society.
Setting The Agenda
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Author : Maxwell McCombs
language : en
Publisher: John Wiley & Sons
Release Date : 2018-07-10
Setting The Agenda written by Maxwell McCombs and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-10 with Social Science categories.
Setting the Agenda describes the mass media’ssignificant and sometimes controversial role in determining whichtopics are at the centre of public attention and action. In thisnew edition of his comprehensive book, Max McCombs, one of thefounding fathers of the agenda-setting tradition of research,extends his previous synthesis of hundreds of studies carried outon this central role of the mass media in the shaping of publicopinion. Across the world, the mass media strongly influences how we picturepublic affairs. In describing this media influence on what we thinkabout and how we think about it, Setting the Agenda alsodiscusses the sources of these media agendas, the psychologicalexplanation for their impact on the public agenda, and thesubsequent consequences for attitudes, opinions and behaviour. Newto this edition, McCombs debates the role of the expanded medialandscape on agenda setting, the impact of the internet on thepower of legacy media and the role of agenda setting beyond therealm of public affairs, This fully updated new edition will prove invaluable to students ofmedia, communications and politics, as well as those interested inthe role of mass media in shaping and directing public opinion.
Media Influence
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Author : Information Resources Management Association
language : en
Publisher: Information Science Reference
Release Date : 2018
Media Influence written by Information Resources Management Association and has been published by Information Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Social Science categories.
Law and politics -- Marketing, adverstising, and management -- Media literacy and ethics.
The Interplay Of Influence
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Author : Kathleen Hall Jamieson
language : en
Publisher: Wadsworth Publishing Company
Release Date : 1997
The Interplay Of Influence written by Kathleen Hall Jamieson and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public. It also reveals how the public exerts its own influence on the mass media in turn. After an introductory chapter on the nature and use of the mass media, the authors examine in turn journalism and advertising, with separate chapters on definition, persuasive strategies, and interactive influence. In the final two chapters, they turn to the world of politics, noting how politicians use both news and advertising to get their points across to the public.
Media Impact
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Author : Shirley Biagi
language : en
Publisher: Wadsworth Publishing Company
Release Date : 1992
Media Impact written by Shirley Biagi and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Mass media categories.
Ill Effects
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Author : Martin Barker
language : en
Publisher: Routledge
Release Date : 2013-08-21
Ill Effects written by Martin Barker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-21 with Social Science categories.
Ill Effects is a radical re-examination of the whole 'media effects' debate. It questions not only whether the media is capable of directly influencing people's views and actions, but also whether the idea of 'effects' is the most useful way of conceptualising the relationship between the media and audiences. Ill Effects looks at the reasons why the media are routinely blamed for horrific events such as the murders of James Bulger and Suzanne Capper and the Hungerford massacre, as well as for perceived trends such as the alleged 'death of the family' and the rise of 'yob culture'. The authors' concern goes beyond individual cases: they discuss the development and current state of play of research into media effects, the remarkable power of 'common-sense' notions of media effects and the way in which the effects issue has become embroiled in debates about freedom of expression and censorship. They suggest how audiences really respond to media texts, and argue that there is an urgent need for informed and interdisciplinary approaches to the study of the media. Martin Barker, University of the West of England, UK Julian Petley, Brunel University,UK Pat Holland, David Buckingham, The Anneberg School for Communication,UK David Mi
Influence
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Author : Sara McCorquodale
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-09-05
Influence written by Sara McCorquodale and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-05 with Business & Economics categories.
Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.