Media Masowe
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Media Impact
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Author : Shirley Biagi
language : en
Publisher: Wadsworth Publishing Company
Release Date : 2003
Media Impact written by Shirley Biagi and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Consistently praised for its engaging writing style, currency, and visual appeal, this revised text introduces students to the basic mass media channels, such as newspapers, magazines, electronic media and the Internet. It includes a focused examination of the history, ethics, cultural and social implications, regulation and technology that surrounds and controls the media. The new edition will engage and excite students even more with the addition of an interactive CD-ROM. Biagi fully immerses students within the media as they learn about the media.
Genre Studies In Mass Media
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Author : Art Silverblatt
language : en
Publisher: M.E. Sharpe
Release Date : 2007
Genre Studies In Mass Media written by Art Silverblatt and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Provides an approach to the study of media genres - including reality programs, game shows, situation comedies, soap operas, film noir, news programs, and more. This book addresses such questions as: Have there been shifts in the formula of particular genres over time? And, what do these shifts reveal about changes in culture?
Comparative Media History
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Author : Jane Chapman
language : en
Publisher: Polity
Release Date : 2005-07-11
Comparative Media History written by Jane Chapman and has been published by Polity this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-11 with History categories.
Comparative Media History is a unique thematic textbook which introduces students to the key ideas underpinning media development. It is an essential first step to a better understanding of both the media industry today and the way in which it evolved over time. The textbook compares developments and influences from a broad perspective, highlighting and contrasting different countries, industries and periods of history in order to encourage an understanding of cause and effect. In a style which is clear, accessible and provocative, Jane Chapman argues that most of the roots of today's media - even the globalizing impulse - lie in the late 18th and 19th centuries. The book emphasises continuity and certain decisive factors such as the social use of technology, the character of the institutions in which it is applied and the political approach of the specific countries involved. The comparative element to this book, both across countries and industries, will enable students to reflect on key issues in media studies, including those of diversity, form, method and choice, both past and present. It will become an essential text for any student of the media and its history. For more information about the book and the author, please see www.janechapman.co.uk
Unequal Opportunities
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Author : Margaret Gallagher
language : en
Publisher:
Release Date : 1983
Unequal Opportunities written by Margaret Gallagher and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Equality categories.
UNESCO pub. Monograph on unequal opportunities for women regarding their portrayal and participation in mass media - examines image, employment, working conditions, vocational training, etc. Of women in such media as radio, television, film and newspapers, the use of media in female development projects, widening of opportunities for women, etc., and includes a format (questionnaire) for media analysis. Bibliography pp. 207 to 221.
Mass Media Effects Research
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Author : Raymond W. Preiss
language : en
Publisher: Psychology Press
Release Date : 2007
Mass Media Effects Research written by Raymond W. Preiss and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Mass media categories.
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Media And Society
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Author : Nicholas Carah
language : en
Publisher: SAGE
Release Date : 2021-05-05
Media And Society written by Nicholas Carah and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-05 with Language Arts & Disciplines categories.
A critical introduction to meaning and power in an age of participatory culture, social media and digital platforms. Helps students to understand the central role media play in the social world, and how they can become informed media citizens themselves.
Mediamaking
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Author : Lawrence Grossberg
language : en
Publisher: SAGE
Release Date : 2006
Mediamaking written by Lawrence Grossberg and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Language Arts & Disciplines categories.
Taking a unique approach to the study of mass communication and cultural studies, MediaMaking is a volume that presents the current knowledge about the relationship between media, culture, and society. What sets this volume apart from competing texts is the approach taken and the distinguished scholarship. Rather than examining each major medium separately (newspapers, books, magazines, radio, television, film), the authors contend that mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life-each is shaping and defining the other. They hold that media can only be understood in relation to their context-institutional, economic, social, cultural, and historical. As such, this book explores the variety of ways in which the media are involved in our social lives. The authors explore the different relationships between the media and the systems of social value and social differences that organize power in contemporary society. They examine how the media are reproduced and consumed and what they produce in turn. Theoretically and analytically organized with sections on media′s relation to behavior, politics, media effects, the public, globalization, organizations, meaning , and ideology, this text offers students a more comprehensive understanding of the nature of media communication processes-an absolutely necessary part of understanding contemporary life.
Understanding Media
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Author : Marshall McLuhan
language : en
Publisher: New York : McGraw-Hill
Release Date : 1964
Understanding Media written by Marshall McLuhan and has been published by New York : McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with Language Arts & Disciplines categories.
McLuhan believes we are living in the midst of a turbulent, unseen revolution, where human technologies are becoming extensions of the human organism and the central nervous system. His book is a fascinating analysis of all media.
The Role Of The Media In Shaping Physical Activity And Pro Health Interests In Students
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Author : Jedrzej Skrzypczak
language : en
Publisher: Logos Verlag Berlin GmbH
Release Date : 2022-06-20
The Role Of The Media In Shaping Physical Activity And Pro Health Interests In Students written by Jedrzej Skrzypczak and has been published by Logos Verlag Berlin GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-20 with Sports & Recreation categories.
The main objective of the scientific project was to examine the impact of media messages on interests, preferences, and, primarily, the attitudes of academic youth related to sports and physical activity. According to the researchers involved, the issue seems noteworthy, because the media has been in the process of radical transformation. One of the effects is the change in the forms and platforms of media consumption, especially among young persons belonging to the ``Z'' generation. The research team faced many probing questions. First of all, how are the interests, preferences, and attitudes of university youth to academic sports and a healthy lifestyle shaped? To what extent does the current media offer related to the mentioned topics remain compatible with them (at the level of national and academic media)? What are the strengths and weaknesses of the Polish system of media messages regarding academic sports and a lifestyle conducive to health? Secondly, attempts were made to answer the question to what extent contemporary university audio-visual media can support the concept of influencing the student community in popularising physical activity? Thirdly, To what extent can contemporary social media (available on the internet) support the notion of influencing the student environment by promoting physical activity? Finally, How can the information selection and thematic scope be shaped to influence the academic community in furthering sports effectively? We hope that this work will contribute to the proper use of all available media communication channels to improve the physical condition and health of the ``Z'' or ``C'' (i.e. Connected) generation. They do not know life and the world without the network.
Encyclopedia Of Media And Communication
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Author : Marcel Danesi
language : en
Publisher:
Release Date : 2013
Encyclopedia Of Media And Communication written by Marcel Danesi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Communication categories.
The first comprehensive encyclopedia for the growing fields of media and communication studies, the Encyclopedia of Media and Communication is an essential resource for beginners and seasoned academics alike. Contributions from over fifty experts and practitioners provide an accessible introduction to these disciplines' most important concepts, figures, and schools of thought – from Jean Baudrillard to Tim Berners Lee, and podcasting to Peircean semiotics. Detailed and up-to-date, the Encyclopedia of Media and Communication synthesizes a wide array of works and perspectives on the making of meaning. The appendix includes timelines covering the whole historical record for each medium, from either antiquity or their inception to the present day. Each entry also features a bibliography linking readers to relevant resources for further reading. The most coherent treatment yet of these fields, the Encyclopedia of Media and Communication promises to be the standard reference text for the next generation of media and communication students and scholars.