Media Strategies For Marketing Places In Crisis
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Media Strategies For Marketing Places In Crisis
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Author : Eli Avraham
language : en
Publisher: Routledge
Release Date : 2012-05-31
Media Strategies For Marketing Places In Crisis written by Eli Avraham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-31 with Business & Economics categories.
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents. Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations.
Social Media Crisis Management
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Author : Ameen A Yehya
language : en
Publisher: Independently Published
Release Date : 2024-01-14
Social Media Crisis Management written by Ameen A Yehya and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-14 with Business & Economics categories.
In today's digital age, social media has become a powerful tool that can greatly impact the reputation and image of public figures, brands, and organizations. With millions of active users and the ability to instantly reach a global audience, social media platforms have the potential to amplify both positive and negative messages. This subchapter, titled "Understanding Social Media Crisis Management," aims to provide public relations managers, social media managers, influencers, entrepreneurs, and digital marketing managers with valuable insights and strategies to effectively navigate and mitigate crises on social media platforms. The subchapter begins by emphasizing the importance of understanding the dynamics of social media crises. It delves into the potential triggers and common scenarios that can lead to a crisis, such as offensive posts, negative reviews, data breaches, or viral controversies. By comprehending these triggers, public figures can better anticipate and prepare for potential crises, enabling them to respond swiftly and effectively. The content then moves on to discuss damage control tactics for public figures on social media platforms. It highlights the significance of monitoring online conversations and mentions, as well as the importance of having a well-defined crisis management plan in place. The subchapter explores various strategies for handling crises, such as acknowledging the issue, apologizing if necessary, and providing transparent and timely updates. It also emphasizes the need to tailor the response based on the severity and nature of the crisis, as well as the target audience. Furthermore, the subchapter delves into the role of social media influencers and entrepreneurs in crisis management. It provides insights on how influencers can protect their personal brand during a crisis and shares tips for entrepreneurs on maintaining their reputation in the face of negative feedback or online attacks. It also explores the ethical considerations and potential legal ramifications that public figures, influencers, and brands should be aware of when managing a crisis on social media platforms. In conclusion, "Understanding Social Media Crisis Management" equips public relations managers, social media managers, influencers, entrepreneurs, and digital marketing managers with essential knowledge and strategies to effectively handle crises on social media platforms. By understanding the triggers, implementing damage control tactics, and navigating the unique challenges of social media, public figures can protect their reputation, maintain public trust, and emerge stronger from any crisis they encounter.
Social Media Crisis Management Handling Negative Feedback And Controversies
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Author : Mayfair Digital Agency
language : en
Publisher: Mayfair Digital Agency
Release Date : 2022-08-09
Social Media Crisis Management Handling Negative Feedback And Controversies written by Mayfair Digital Agency and has been published by Mayfair Digital Agency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-09 with Business & Economics categories.
In today's hyperconnected world, social media has become an integral part of every business's communication strategy. However, with the ease of communication, comes the risk of facing negative feedback and controversies that can quickly escalate into a crisis. The book "Social Media Crisis Management" serves as a comprehensive guide for businesses on effectively navigating these turbulent waters. The book emphasizes the importance of proactive monitoring and listening to social media conversations to detect potential issues early on. By promptly addressing negative feedback and complaints, businesses can prevent minor issues from snowballing into major crises. With real-life case studies and practical examples, the book offers insights into handling various crisis scenarios, such as customer complaints, product recalls, or sensitive controversies. It equips businesses with strategies to respond authentically, transparently, and empathetically, thereby preserving their reputation and credibility. Furthermore, "Social Media Crisis Management" delves into the significance of having a well-defined crisis management plan in place before any crisis emerges. This includes assembling a crisis management team, establishing clear communication channels, and outlining predefined steps to take during a crisis. Ultimately, the book encourages businesses to view crises as opportunities for growth and learning. By adopting a proactive and resilient approach, companies can not only survive social media crises but also emerge stronger, earning the trust and loyalty of their customers in the long run.
Tourism Marketing For Developing Countries
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Author : Eli Avraham
language : en
Publisher: Springer
Release Date : 2016-02-25
Tourism Marketing For Developing Countries written by Eli Avraham and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-25 with Business & Economics categories.
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Communicating Out Of A Crisis
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Author : Michael Bland
language : en
Publisher: Springer
Release Date : 2016-07-27
Communicating Out Of A Crisis written by Michael Bland and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-27 with Business & Economics categories.
This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation. Most companies have no crisis management plans and hope that disaster will never strike. The author argues that consumerism, legislation, environmentalism, pressure groups, and investigative media all necessitate the development of a crisis communications plan. With a well thought out and practical plan the author shows how a crisis can be managed effectively or even turned to advantage through publicity giving the company's reputation a long term boost. Case studies examine the activities of 6 companies facing crises and the lessons to be learned from their approaches. Useful checklists are included as a handy quick reference for the practising PR professional.
The Handbook Of International Crisis Communication Research
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Author : Andreas Schwarz
language : en
Publisher: John Wiley & Sons
Release Date : 2016-04-18
The Handbook Of International Crisis Communication Research written by Andreas Schwarz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-18 with Social Science categories.
The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields. Provides the first integrative international perspective on crisis communication Articulates a broader understanding of crisis communication, which includes work from scholars in journalism, public relations, audience research, psychology, political science, sociology, economics, anthropology, and international communication Explores the topic from cross-national and cross-cultural crisis communication approaches Includes research and scholars from countries around the world and representing all regions Discusses a broad range of crisis types, such as war, terrorism, natural disasters, pandemia, and organizational crises
Tourism Crises And Destination Recovery
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Author : David Beirman
language : en
Publisher: SAGE
Release Date : 2021-10-20
Tourism Crises And Destination Recovery written by David Beirman and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-20 with Business & Economics categories.
Topical and issue based, and arranged by type of crisis showcasing a wide range of examples and case studies, Beirman approaches the topic both as an academic and with a professional insight gleaned from his vast experience in industry.
Destination Marketing
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Author : Steven Pike
language : en
Publisher: Routledge
Release Date : 2015-12-14
Destination Marketing written by Steven Pike and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-14 with Business & Economics categories.
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Harnessing Place Branding Through Cultural Entrepreneurship
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Author : F. Go
language : en
Publisher: Springer
Release Date : 2014-12-08
Harnessing Place Branding Through Cultural Entrepreneurship written by F. Go and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-08 with Business & Economics categories.
This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.
International Place Branding Yearbook 2012
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Author : F. Go
language : en
Publisher: Springer
Release Date : 2012-11-20
International Place Branding Yearbook 2012 written by F. Go and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-20 with Business & Economics categories.
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.