Media Training 101
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Media Training 101
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Author : Sally Stewart
language : en
Publisher: John Wiley & Sons
Release Date : 2003-09-29
Media Training 101 written by Sally Stewart and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-29 with Business & Economics categories.
Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.
The Media Training Bible
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Author : Brad Phillips
language : en
Publisher: Speakgood Press
Release Date : 2012-11
The Media Training Bible written by Brad Phillips and has been published by Speakgood Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11 with Interviewing in mass media categories.
Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: -Master the ground rules for working with reporters -Create memorable media messages -Support your message with media-friendly stories, statistics, and sound bites -Deliver a winning interview -Answer tough questions -Adjust your approach for print, radio, television, and social media -Use positive body language that reinforces your message -Dress for television -Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today's media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.
The Insider S Guide To Media Training
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Author : Kevin RIGGS
language : en
Publisher:
Release Date : 2020-10-04
The Insider S Guide To Media Training written by Kevin RIGGS and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-04 with categories.
The media just called you for an interview. This is your chance to reach a much larger audience. Of course, doing it right isn't easy. This book will help prepare you for your interview. It will also help you understand the different types of media in our digital age and how each one is should be handled. This book is a quick read that will make you look and sound better when the media calls!
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Author : 斯图尔特
language : zh-CN
Publisher: 中信出版社
Release Date : 2005
written by 斯图尔特 and has been published by 中信出版社 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
世界级大公司媒体公关培训教程
Media Interview Techniques
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Author : Robert Taylor
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-11-03
Media Interview Techniques written by Robert Taylor and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-03 with Business & Economics categories.
Never has media training been more relevant, or in-demand. Confidently deliver a key message, even in crisis conditions, and represent yourself or your organization using this unique collection of models and techniques. Featuring insightful anecdotes of interviews from the likes of George W. Bush, HRH Prince Philip, and more, this is a must-read for any PR executive, press officer or communications professional. Any individual preparing for an interview with the media, however practised or well-rehearsed they are, worries about failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities for exposure, so they also present a growing probability of finding oneself in front of the camera, webcam, or microphone in a make-or-break encounter where every word, gesture or expression counts. Media Interview Techniques is the authoritative guide to giving successful media interviews, combining the author's own unique models and techniques with a survey of published research and influential opinion, to help the reader prepare for any occasion when called upon to represent an organization publicly. Supported throughout with insightful anecdotes and transcripts of good and bad interviews given by George W. Bush, HRH Prince Philip, David Cameron and numerous public figures, this book presents a methodology which has been proven across the spectrum of industry sectors both nationally and internationally. Written for those who speak on behalf of commercial companies, public services, charities, NGOs, or as a subject expert (or for those briefing clients prior to interviews), no communications professional can afford to be without a copy. The book is also supported by online resources, including web links to relevant media interviews for each chapter and high-profile news stories.
Media Training For Modern Leaders
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Author : Pete Burdon
language : en
Publisher: Global Publishing Group
Release Date : 2018-11-01
Media Training For Modern Leaders written by Pete Burdon and has been published by Global Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-01 with Business & Economics categories.
Never fear the news media again! If you've always had that underlying fear of media attention, Media Training for Modern Leaders is for you. Written specifically for today's leaders, you'll learn how to face the media confidently in any situation. International author and media expert Pete Burdon shares his years of experience as a journalist and high level media adviser. He shows you how to turn news media encounters from perceived threats into major opportunities. You'll learn: - Crucial new skills needed by media spokespeople in the modern era - 5 essential steps to eliminate your fear of the news media forever - How to get your key points through the editing process every time with ease - The vital secrets to answering the toughest questions - How to avoid landmines that can derail your interview - The essential steps to handling the media when crisis strikes - How to appear professional and impress any media audience. Take action now. It's too late once it hits the fan!
Media Training A Z
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Author : TJ. Walker
language : en
Publisher:
Release Date : 2004
Media Training A Z written by TJ. Walker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Journalism, Commercial categories.
Media Training A-Z is a compilation of insights from Walker's experiences which addresses all aspects of dealing with the media. From Articulating and forming your media message, to appearing like a Zombie on camera and correcting the problem - Media Training A-Z is complete!
Media Training In Transition Countries
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Author : Sam Swan
language : en
Publisher: Routledge
Release Date : 2022-03-23
Media Training In Transition Countries written by Sam Swan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-23 with Language Arts & Disciplines categories.
This book explores the impact of, and lessons learned from, media development and training programs sponsored by the US government and non-governmental organizations in countries transitioning to democracy. Recognizing the importance of establishing a free press and a free market economy in newly democratic societies, this book examines the training of journalists and media managers in selected countries in Eastern Europe, Africa, Asia, the Middle East, and South America. Drawing on the author’s and other media trainers’ experiences over a 25-year period, this book provides important insights into tailoring training programs to specific regions and countries. Case studies describe training in radio and television management, broadcasting, and media sustainability, and are contextualized against the cultural and historical backgrounds of each region. Media Training in Transition Countries will be of interest to media trainers, government and nongovernment agencies, and scholars and students of international journalism and development.
Media Secrets A Media Training Crash Course
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Author : Jess Todtfeld
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-09-06
Media Secrets A Media Training Crash Course written by Jess Todtfeld and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-06 with categories.
Strategies for Getting the Most From TV, Print, Radio, Internet & Social Media Opportunities. The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important. Includes "Media Training Quick Start" Free Audio Download "Jess Todtfeld is a media training expert." -The Washington Post
Customer Service Training 101
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Author : Renee Evenson
language : en
Publisher: AMACOM
Release Date : 2017-12-14
Customer Service Training 101 written by Renee Evenson and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-14 with Business & Economics categories.
This invaluable resource is the training manual you need to give your employees the thorough training, review, and--if necessary--overhaul they need in the vitally important area of customer service. If their interactions with you and your employees were the only things your customers knew about your business, what would they say about it? Would they use descriptions such as “uninformed,” “rude,” “hot-tempered,” “uncaring”? For your customer, nothing else represents your business more than your employees; therefore, nothing is more important than arming them with the knowledge and skills they need to find the best solution for every customer. Using scenarios, guidelines, and practice exercises, Customer Service Training 101 will train them in: Creating positive first impressions Speaking and writing effectively Listening attentively Identifying needs Making customers feel valued Confidently handling customer complaints Your business plan is sound. Your product is needed. Your growth strategies are ground-breaking, but poor customer service can bring it all to a crashing halt. Equip you and your employees with the necessary skills before it’s too late.