Media Training Como Agregar Valor Ao Neg Cio Melhorando A Rela O Com A Imprensa
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Media Training Como Agregar Valor Ao Neg Cio Melhorando A Rela O Com A Imprensa
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Author : Luciane Lucas
language : pt-BR
Publisher: Summus Editorial
Release Date : 2007
Media Training Como Agregar Valor Ao Neg Cio Melhorando A Rela O Com A Imprensa written by Luciane Lucas and has been published by Summus Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Language Arts & Disciplines categories.
Tomando por base a realidade do mercado, a obra traz aos gestores e executivos informações práticas sobre como lidar com a mídia no cotidiano. Escrito por profissionais renomados, mostra como agir em entrevistas, conduzir coletivas e lidar com a imprensa em situações de crise, explicitando as vantagens de uma política de comunicação permanente com a mídia.
Fontes De Not Cias A Es E Estrat Gias Das Fontes No Jornalismo
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Author :
language : pt-BR
Publisher: Combook
Release Date : 2011
Fontes De Not Cias A Es E Estrat Gias Das Fontes No Jornalismo written by and has been published by Combook this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Este é o primeiro livro publicado no Brasil que trata exclusivamente das fontes de notícias. A obra verifica e demonstra as ações e estratégias das fontes no relacionamento com os jornalistas na mídia.
Revista Communicare
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Author :
language : pt-BR
Publisher:
Release Date : 2007
Revista Communicare written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Communication categories.
Media Training
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Author : Nancy Alberto Assad
language : pt-BR
Publisher: Editora Gente Liv e Edit Ltd
Release Date : 2009
Media Training written by Nancy Alberto Assad and has been published by Editora Gente Liv e Edit Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
The Rise Of The Network Society
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Author : Manuel Castells
language : en
Publisher: John Wiley & Sons
Release Date : 2011-08-24
The Rise Of The Network Society written by Manuel Castells and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-24 with Social Science categories.
This first book in Castells' groundbreaking trilogy, with a substantial new preface, highlights the economic and social dynamics of the information age and shows how the network society has now fully risen on a global scale. Groundbreaking volume on the impact of the age of information on all aspects of society Includes coverage of the influence of the internet and the net-economy Describes the accelerating pace of innovation and social transformation Based on research in the USA, Asia, Latin America, and Europe
The Media Training Bible
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Author : Brad Phillips
language : en
Publisher: Speakgood Press
Release Date : 2012-11
The Media Training Bible written by Brad Phillips and has been published by Speakgood Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11 with Interviewing in mass media categories.
Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: -Master the ground rules for working with reporters -Create memorable media messages -Support your message with media-friendly stories, statistics, and sound bites -Deliver a winning interview -Answer tough questions -Adjust your approach for print, radio, television, and social media -Use positive body language that reinforces your message -Dress for television -Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today's media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.
Comunica O Aberta
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Author : Gustavo Gomes de Matos
language : pt
Publisher: Editora Manole
Release Date :
Comunica O Aberta written by Gustavo Gomes de Matos and has been published by Editora Manole this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
A estratégia da Comunicação Aberta concretiza-se quando o ser humano encontra, em si mesmo, as respostas para os dilemas que o atormentam e o impedem de evoluir; quando o profissional percebe a força empreendedora da sua vocação e incrível potencial para o aperfeiçoamento contínuo; quando a empresa volta-se para o seu corpo funcional, buscando a fonte segura de soluções para o seu crescimento sustentado; quando as lideranças políticas passam a escutar os cidadãos, a fim de fundamentar ações (políticas públicas) e medidas em prol do progresso de todos, sem nenhum tipo de exclusão. É pelo caminho da comunicação que evoluímos, com desenvoltura, no ambiente organizacional, na sociedade e, principalmente, em nosso universo interior. Editora Manole
Purpose Driven Organizations
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Author : Carlos Rey
language : en
Publisher: Springer
Release Date : 2019-06-17
Purpose Driven Organizations written by Carlos Rey and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-17 with Business & Economics categories.
A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society. This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee’s individual sense of purpose. Advocating a shift from previous models and theories, this book contributes to debate and offers insight for both scholars and practitioners. The chapters bring together academic rigour and practical models to help readers distinguish between the fads and influential strategies. Exploring the development of purpose at each level of business, from strategy and leadership to communication, this book avoids theoretical jargon and provides new approaches to building sustainable purpose-driven organizations. This is an Open Access book sponsored by DPMC Spain, UIC Barcelona and Corporate Excellence - Centre for Reputation Leadership
Media Manifestos
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Author : Régis Debray
language : en
Publisher:
Release Date : 1996
Media Manifestos written by Régis Debray and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Literary Criticism categories.
In this volume R.gis Debray sums up over a decade of his research and writing on the evolution of subjects of communication and the technologically transmitted interventions of the modern intelligentsia in France. Media Manifestos announces the battle-readiness of a new sub-discipline of the sciences humaines: "medialogy." Scion of that semiology of the sixties linked with the names of Roland Barthes and Umberto Eco.and affiliated trans-Atlantically to the semiotics of C.S. Pierce and media analyses of Marshall McLuhan ("media is message")."mediology" is in dialectical revolt against its parent thought-system. Determined not to lapse back into the uncritical empiricism and psychologism with which semiology broke, mediology is just as resolved to dispel the cult or illusion of the signifier as the be-all-and-end-all, slough off the scholasticism of the code, and recover the world.in all its mediatized materiality. In this enterprise its ally is the work of French historians of mentalit.s, of the hard and evolutionary sciences, and of the technologies of transmission (from stylus and clay to quill and parchment to press and paper to mouse and screen). Written with Debray's customary brio, Media Manifestos is no mere contribution to the vogue of "media studies." It remains steeped in the intellectual culture of Louis Althusser and Michel Foucault, indebted to the neolithic anthropology of Leroi-Gourhan and the study of science and technology of Serres and Latour, informed by the material histories of the Annales school, yet plugged into the audiovisual culture of today's "videosphere" (as against the printerly "graphosphere" of yesterday, and the scriptorly "logosphere" of the day before that). Debray's work turns a neologism ("mediology") into a tool-kit with which to rethink the whole business of mediation from the city-state to the internet.
Doing Business 2019
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Author : World Bank
language : en
Publisher: World Bank Publications
Release Date : 2018-11-30
Doing Business 2019 written by World Bank and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-30 with Business & Economics categories.
Sixteenth in a series of annual reports comparing business regulation in 190 economies, Doing Business 2019 measures aspects of regulation affecting areas of everyday business activity.